Marketing Tips

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• Analytics and Marketing Operations: A One-Two Punch for GrowthLaura Patterson
  Today's customers are more value-oriented and less loyal. Considering the increase in customer expectations, the competitive landscape, and the data deluge, marketers will need an analytics approach to succeed.
  Customer Engagement, Marketing Operations, Marketing Tips, Measurement
• Email Creative: Standing Out From the CrowdKaren Talavera
  With email inboxes more crowded than ever, your message's successful arrival in the recipient's inbox is half the battle. The second half of that battle is standing out from the ...
  Copywriting, Creativity, Email Marketing, Email Subject Lines, Marketing Tips
• The Five Rules of Great Radio: Rule 5 [Video]Brent Walker
  You and two friends have spent the last three hours climbing up the edge of a giant pizza crust. Finally reaching the top, you look out over the vast plain ...
  Creativity, Customer Engagement, Marketing Tips, Videos
• Five Tips for Creating Emails That Subscribers Want to Share
  When email subscribers share and discuss your content with friends and social networks, they start to sound like insiders. "Others will want to be insiders, too," says Stephanie Miller at ...
  Email Marketing, Marketing Tips, Social Media
• How Digital Customer Behavior Is Changing Brand ManagementJen Evans
  More than ever before, brands today are shaped by customer experiences—including those online. Create positive digital experiences with these four tips that'll help you effectively build and manage your brand ...
  Brand Management, Channel Marketing, Customer Behavior, Customer Experience, Marketing Tips
• Ten Facebook Marketing Myths (and Realities)
  Facebook marketing looks simple from the outside, but there are clear winners and losers. Some brands see success (IKEA), some don’t (Nestlé post-Greenpeace attack). Clearly there are rules to follow when ...
  Brand Loyalty, Facebook, Marketing Tips
• What's New With the New Rules of Marketing and PR?David Meerman Scott
  To keep up with the ever-changing world of marketing, you've got to roll with the punches. As marketing channels emerge and evolve, so should your ideas, strategies, and metrics.
  Marketing Tips, Measurement, Public Relations, Social Media, Twitter
• The Five Rules of Great Radio: Rule 4 (b) [Video]Brent Walker
  If the only thing consistent about your radio spots is that they always sound different, you may have a problem. If you're aiming for a brand sound, you'll never hit ...
  Advertising, Brand Management, Branding, Marketing Tips
• Screen and Street Appeal: Building a Business to Thrive Online and OfflineBill Post
  Many businesses take great pains to build and nurture their offline brand, yet they drop the ball when they take their messages online. Avoid that problem with these five tips ...
  E-Commerce, Marketing Tips, Web Content, Website Design, Websites
• Three Tips for Making a Business Social
  IBM is a prime example of a major enterprise that has flourished over the years as a social business. Its social roots go way back: In the 1970s, its mainframe ...
  Community, Marketing Tips, Social Business, Social Media
• Content vs. Messaging: How the Digital Customer Narrative Is Changing MarketingJen Evans
  Content is more than just words. Content experiences that are strategic, planned, structured, and measured can develop a new customer narrative that'll bring companies and customers closer than ever.
  B2B Marketing, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Marketing Tips, Social Media, Websites
• Digital Loyalty: You Built It. What's Next? Part 5 [Video]
  In the final installment of this five-part video series on Digital Loyalty, experts from The Buddy Group and Badgeville explore key considerations of a consumer loyalty, incentive, or rewards program, ...
  Branding, Customer Loyalty, Digital Marketing, Marketing Tips
• Four Mistakes of the SEO Novice
  "As you get started in SEO, you'll read a lot about things you should be doing to optimize your website for organic search," writes Marty Diamond at the Diamond Website ...
  Keywords, Marketing Tips, SEO, Websites
• Three Time-Management Mistakes to Avoid When Going Social
  Chelsi Nakano of CMSWire has identified four best practices for putting the "business" in "social business." While we can't go into all of them (read her great article!), we'll cover the ...
  Marketing Smarter, Marketing Tips, Social Media
• Five Email Design Must-Haves
  The average email subscriber faces an inbox filled with clutter. Once she sorts through a variety of personal, professional and marketing messages, she won't look kindly on messy or incoherent ...
  Copywriting, Email Marketing, Marketing Tips
• 25 Keys to Getting Waaaaay More Out of Your Social Media MarketingTom Shapiro
  Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans if you use it the right way. So why are so ...
  Community, Customer Engagement, Marketing Strategy, Marketing Tips, Metrics, Social Media
• The Five Rules of Great Radio: Rule 3 [Video]Brent Walker
  Stories are what language is built around. They make people lean forward and listen. And if you want your marketing and advertising to be much more engaging, use storytelling.
  Advertising, Creativity, Marketing Tips, Videos
• Seven Simple Ways You Can Strengthen Customer Relationships
  A company can successfully build its brand name in many ways, but perhaps the factor most important for its continued success is its relationships with customers. Learn how to keep ...
  Branding, Customer Relationships, Marketing Plans, Marketing Smarter, Marketing Tips
• Common Pitfalls and Challenges of Modern Customer Loyalty, Part 3 [Video]
  Part three of this five-part video series on digital loyalty explores customer understanding of loyalty programs, social platforms and access devices (e.g., mobile), common user-interface challenges, and alignment of loyalty ...
  Customer Loyalty, Marketing Tips, Social Media
• Marketing Can't Fix a Broken Business [Slide Show]Mark Stevens
  Contrary to conventional thinking, marketing can't fix a broken business. This slide show explores the hidden plagues that could be hurting your business.
  Customer Experience, Management, Marketing Smarter, Marketing Tips