Marketing Tips

Topics » Articles » Marketing Tips

• Five Relationship Blunders to Avoid in Your Sales and MarketingKathy Sacks
  With Valentine's Day here, I'm reminded that marketing is like dating. You have to attract leads and differentiate yourself from the competition. Steer clear of these five mistakes, and build ...
  Customer Relationships, Email Marketing, Lead Generation, Marketing Tips, Sales, Testing, Thought Leadership
• Four Tips for Crafting B2B Emails That Get Results
  Any successful B2B marketing strategy "involves the integration of email marketing," Maria Pergolino asserts in a post at the Marketo blog. Whether designed for lead generation or nurturing leads and ...
  B2B Marketing, Email Marketing, Marketing Tips
• Make Your Next Tradeshow a 'Qualified' SuccessRob Murphy
  Tradeshows remain one of the most effective ways to market your brand. But it's essential to understand who your key targets are—and aren't. Implementing a well-thought-out engagement strategy will lead ...
  Community, Creativity, Lead Generation, Marketing Tips, Targeting, Tradeshows/Events
• Four Ways to Get Lost in the Crowd
  "It's doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd," ...
  Marketing Tips, Naming, Small Business, Taglines
• Three Tips for Building a Stronger Brand
  You can't reflect too early or too often on the meaning of your brand, which can change at the chirp of a Tweet. "'Brand' is one of those words," Chris ...
  Brand Equity, Marketing Tips, Social Media
• Five Steps to Interactive Marketing Success With Behavioral AnalyticsAkin Arikan
  Many organizations struggle to capture, organize, and effectively act on Web data to drive marketing programs. Here is a five-step path to help marketers develop their capabilities and expand the ...
  Channel Marketing, Interactive Marketing, Marketing Tips, Measurement, Targeting, Web Analytics, Website Design
• 17 Email Marketing Terms Every Business Should KnowDJ Waldow
  Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms ...
  CAN-SPAM, Email Lists, Email Marketing, Marketing Tips, Permission Email Marketing
• Three Tips for Effective Email Personalization
  When used improperly, email personalization can go horribly wrong, writes Dutch Hollis at Chief Marketer. "You could, for instance, thank the wrong person for a purchase or misspell a customer's ...
  Email Lists, Email Marketing, Marketing Tips, Personalization
• Five Classic Mistakes to Avoid in a Decentralized Sales and Marketing OrganizationKris Bondi
  As companies embrace the idea of aligning their decentralized sales and marketing teams, they sometimes make counter-productive decisions. To successfully align Sales and Marketing—and, ultimately close more deals—dodge these five ...
  Collaboration, Content, Management, Marketing Strategy, Marketing Tips, Print Collateral
• How to Market the CloudJoshua Shane
  Cloud computing is a revolutionary operational model that's changing how IT is managed and delivered. Successfully marketing the cloud requires understanding it and effectively communicating its benefits to prospects.
  Customer Engagement, Marketing Challenges, Marketing Tips, New Media
• Five Ways to Gain Attention the 'Write' WaySameer Suryakant Kulkarni
  Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips.
  Creativity, Customer Engagement, Marketing Plans, Marketing Tips, Writing
• Nine Ways to Elevate Your Presentation and Speaking Skills to Black Belt LevelMitch Joel
  Whether you're just beginning to present to audiences, or are a veteran speaker—becoming a speaking champ requires attention to detail. Begin with these nine, nuanced tips to master your ...
  Customer Engagement, Marketing Tips, Public Speaking
• Why You Should Use Engagement Metrics to Guide Your MessagingJay Krall
  How many Facebook fans or Twitter followers you have isn't necessarily the best indicator of how many people are receiving your message. But a new breed of engagement metrics can ...
  Case Studies, Customer Evangelists, Marketing Tips, Measurement, Metrics, Public Relations, Social Media
• Seven Ways to Gain PR Campaign MomentumFord Kanzler
  Gaining PR campaign momentum can seem impossible without the availability of your client contacts or the participation of the management team. Learn seven ways to overcome these challenges, and watch ...
  Collaboration, Creativity, Customer Behavior, Management, Marketing Tips, Public Relations
• How to Generate Leads With Content Syndication
  "In today's economic climate, content syndication is one of the lowest risk lead generation vehicles there is," writes Howard J. Sewell at The Point. "At our agency, the programs we ...
  B2B Marketing, Lead Generation, Marketing Tips, Sales, Thought Leadership
• Eight Ways to Create Enough Video Content to Last 18 MonthsPete Savage
  Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ...
  B2B Marketing, Case Studies, Content, Creativity, Landing Pages, Marketing Tips, Videos, Webinars, White Papers
• Six Ways to Maintain Your Brand's Voice While Using FreelancersAmanda Maksymiw
  Do you use freelancers to keep up with the online content boom, despite your fear of compromising your brand? Here are six simple steps to keeping freelancers in line with ...
  Brand Equity, Collaboration, Creativity, Hiring Outside Resources, Marketing Tips, Writing
• 12 B2B Content-Marketing Practices to Ensure SuccessRoy Young
  Although content marketing spans across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts, according to new MarketingProfs research of B2B marketers. Our ...
  B2B Marketing, Collaboration, Content, Content Marketing, Customer Engagement, Marketing Tips, Measurement, Targeting
• Five Social Media Projections for 2011
  As social media marketing matures in 2011, a host of new challenges will likely confront marketers, including increasingly cluttered social platforms and growing privacy concerns, according to projections by Forrester ...
  Forecasts, Marketing Smarter, Marketing Tips, Research Summaries, Social Media
• Three Steps to Getting Big Companies to Buy From You
  "As a seller, when you approach a big company, you are most likely more concerned about your fears than theirs," writes Barbara Weaver Smith in an article at Selling to ...
  B2B Marketing, Marketing Tips, Sales