Marketing Tips

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• Bambi vs. Godzilla: How to Work With Very Big ClientsMatthew Stibbe
  Who said small firms can do business only with other small firms? If you can get your foot in the door, working for Fortune 500 companies is the smart way ...
  Case Studies, Hiring Outside Resources, Marketing Tips, Small Business
• Five Ways Deep Links Help SEO
  Worried that your website's inbound deep links—links to site pages other than your homepage or other top-level pages—are distracting visitors from your main advertising or branding page? Or that visitors ...
  Links, Marketing Tips, Search Engine Marketing, SEO
• Four Ways to Deal With Inactives on Your Email ListKaren Talavera
  On any email list, there will be subscribers who signed up and never again showed signs of life. In email lingo, we call such list members "inactives." They may have ...
  Email Campaigns, Email Lists, Marketing Tips, Social Media
• Four Ways to Impress Customers With Social Responsibility
  "It's a global trend," writes Geri Stengel at MarketingProfs. "Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises." So how ...
  Customer Relationships, Marketing Tips, Small Business
• Five Ways to Improve Deliverability
  "Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success," says Maria Pergolino in a post at the MarketingProfs Daily Fix blog. "However, ...
  B2B Marketing, Copywriting, Email Lists, Email Marketing, Marketing Tips
• Accelerate Your Referrals: Nine Steps to SuccessBarbara Bix
  If you're like many professional service providers, you get a lot of business from referrals. You get them because you're an expert and you provide excellent service. Nevertheless, that's not ...
  Brand Awareness, Customer Engagement, Customer Service, Marketing Tips, Referrals, Testimonials
• Why You Might Want to Send an Email on Sunday
  While most experts will say there's no such thing as the perfect time to send your email offer or newsletter, conventional wisdom holds that Tuesday—generally speaking—is the best day for ...
  Email Campaigns, Email Marketing, Marketing Tips
• Three Ways to Find Negative KeywordsLarry Kim
  Keyword discovery is a huge component of pay-per-click advertising. You need to find relevant keywords so you can create topical ad groups, text ads, and landing pages. But for truly ...
  Keywords, Marketing Tips, PPC Campaigns, ROI, Web Analytics
• Five Reasons Why Social Media Is Right for Small BusinessMike Krause
  When it comes to social media, the one thing that small and midsize businesses want to know is this: Is it worth it? Yes, it is. Here are five quick ...
  Marketing Tips, SEO, Small Business, Social Media
• Three Steps to Highly Qualified Prospects
  "If yours is like a lot of sales organizations," write Ed Tittel and Carl Eidson in a PRO article at MarketingProfs, "it may have intensified prospecting efforts lately as old ...
  Lead Generation, Lead Quality, Marketing Tips
• Three Tips for Easier Website Conversions
  "Whether you're an HR director trying to help your employees choose the right insurance plan or a marketing manager trying to move more televisions, understanding the way people react to ...
  Copywriting, Customer Behavior, Marketing Tips
• Five Lessons From the Social Media FrontlinesDebra Ellis
  The rules of social media are just now being written, so they are more like guidelines than well-defined best-practices. In other words, it doesn't make sense to blindly follow rules ...
  Collaboration, Community, Copywriting, Customer Engagement, Marketing Tips, Social Media, Testing
• Eight Tools to Help You Manage Social Media Content OverloadClay McDaniel
  Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? ...
  Community, Marketing Tips, New Media, Social Media, User-Generated Content
• Six Socially Responsible Tactics That Grow Your Small BusinessGeri Stengel
  It's a global trend: Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises. Small-business owners can use the corporate social ...
  Collaboration, Community, Green Marketing, Marketing Smarter, Marketing Tips, Small Business
• Four Rotten Marketing Thoughts to Avoid at All Cost
  In a post at the B2B MarketingSmarts blog, Susan Fantle recalls a negative thought recently expressed by a client—one she's heard countless times. "It occurred to me that it might ...
  B2B Marketing, Marketing Tips, Sales
• Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)Gordon Plutsky
  Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ...
  Advertising, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Tips, Measurement, ROI, Writing
• How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode ScalesCarey V. Azzara
  Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're ...
  Creativity, Feedback, Marketing Tips, Research, Surveys, Writing
• Formulate Your Content Strategy in 10 Simple StepsSteve Sponder
  Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that ...
  Branding, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Marketing Tips, Value Propositions
• SEO Copywriting: Five Secrets to Online Success
  According to Brian Clark, founder of Copyblogger, using the right words in the right way in your website copy will consistently help convert visitors to buyers while also determining "how ...
  Copywriting, Marketing Tips, Search Engine Marketing, SEO
• How to Connect With Customers on Facebook, LinkedIn and Twitter
  In today's marketplace, the customer is in control and companies are being held to a whole new level of accountability, Paul Chaney notes in an on-demand seminar at the MarketingProfs ...
  Customer Behavior, Marketing Tips, Social Media, Social Networking