Marketing Tips

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• Fight the Killer Phrases
  "You feel a little jittery," says Paul Williams in a post at the Daily Fix blog. "Is it the presentation? Or the pot of coffee you drank this morning while ...
  Marketing Inspiration, Marketing Tips, Public Speaking
• 'Fine' Might Not Mean 'Fine'
  Ask the typical teenager how his day went and you'll probably get a vague response like "Fine," or "Okay." Follow up with a specific question about a science test, however, ...
  Management, Marketing Tips, Small Business
• Stop Blaming the Recession
  In recent months, argues Lisa Barone in a post at the Outspoken Media blog, we've had a ready and convenient excuse when things don't go our way. It doesn't really ...
  Creativity, Marketing Tips, Recession
• Brand-Building: The Limits of EngagementJoel Rubinson
  Suppose you learned that most of your brand's buyers are switchers: that only 15% of your customers are highly loyal to your brand and account for maybe half of sales. ...
  Brand Equity, Brand Loyalty, Customer Engagement, Marketing Plans, Marketing Tips, Social Media
• Software Sales: How to Do More With LessTim Keyes
  "Do more with less." That is the challenge for software marketers today: to get better results from their marketing programs on increasingly smaller budgets. It's important for software marketers to analyze ...
  Collaboration, Customer Relationships, Marketing Tips, Measurement, Product Marketing, ROI, Sales
• How's This for Passing the Buck?
  One year ago, Lynda Partner wrote—but did not publish—a blog post that eviscerated a software company for taking liberties with her email address, and then treating her complaint with stunning ...
  Customer Experience, Email Lists, Email Marketing, Marketing Tips, Spam
• Is Your Website Impeding Your SEO?Jonathan Fashbaugh
  As the Web has evolved, websites have become diverse, particularly in how they are constructed. A wide variety of programming languages and design techniques are now used to build websites. Some ...
  Keywords, Marketing Tips, Search Engines, SEO, Website Design
• Lessons From a Cardboard Box
  Mark Brownlow of Email Marketing Reports says he learned a thing or two while working in a cardboard-box factory as a teenager. "The first was the importance of proofreading," he ...
  Blogging, Email Marketing, Marketing Tips, Surveys
• It's as Easy as 123456
  All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...
  Advertising, B2B Marketing, Blogging, Facebook, LinkedIn, Marketing Tips, MySpace, Social Media, Twitter, YouTube
• The Tao of Green MarketingIrv Weinberg, Carolyn Parrs
  Consumers have begun to suffer from "green fatigue." It's not hard to understand why when you can buy organic gummy bears and free-range beef jerky nestled between the six-packs and ...
  Advertising, Brand Positioning, Community, Creativity, Customer Behavior, Green Marketing, Marketing Tips
• Rethinking the Focus GroupGavin Johnston
  The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still ...
  Creativity, Customer Behavior, Market Research, Marketing Tips
• Grab for That Brass Ring!
  "I predicted back in January that 2009 would be the year of the email marketer," says Stephanie Miller in a post at the Daily Fix blog. "Times got rough mid-last ...
  Customer Satisfaction, Email Marketing, Marketing Tips, Testing, Writing
• Now Is the Time for Me, Baby!
  Good news for those marketers who seek to advertise aggressively and creatively to Baby Boomers: You are right on track! New research is finding that for many Boomers "aging is ...
  Customer Behavior, Marketing Tips, Personalization, Targeting
• Developing an RFP? Seven Tips for Getting the Responses You WantGwyneth Dwyer
  You just sent out a request for proposal (RFP). Will it give you the responses you want? Will it set the stage for a great long-term relationship? An RFP is a ...
  Creativity, Management, Marketing Tips, Writing
• Eight Tips for Hunting for Revenue Where No Budget Exists—Get to ExecutivesSteve Lightstone
  It's tough out there. Budgets are being cut. Markets are shrinking. Prospects aren't buying the way they used to. But you can still sell effectively. You just have to think ...
  Copywriting, Creativity, Customer Engagement, Marketing Tips, Referrals, ROI, Writing
• How to Develop a Successful Facebook PageMark Ivey
  Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the ...
  Brand Equity, Community, Facebook, Management, Marketing Tips, Services Marketing, Social Media, Twitter, Videos, Writing
• The Horror! The Horror!
  Anyone who works in email marketing will have occasional nightmares about a campaign that goes horribly, horribly wrong. And in a post at Don't Drink the Kool-Aid, Jon Bailey tells ...
  Email Lists, Email Marketing, Marketing Tips
• Stop Repeating Yourself
  "In the world of multi-channel and [multi]-location opt-in and opt-out, how do you keep your lists in sync?" asks Dylan Boyd in a post at the Email Wars blog. "Can ...
  Email Lists, Email Marketing, Marketing Tips
• Yoo-Hoo! It's Me Again!
  "Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars," says Karen Talavera in an article at MarketingProfs. The problems start, though, when management ...
  Email Campaigns, Email Marketing, Marketing Tips, Testing
• Want to Write Well? Dive In!
  "Writing is as simple as falling off a log," says guest columnist Daniel Passamaneck in the Editorial Emergency newsletter. "[W]riting well is as challenging as the 10-meter diving platform." His ...
  Customer Engagement, Marketing Tips, Small Business, Writing