Marketing Tips

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• What Banner Ads Can Learn From BillboardsKim Stearns
  Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because ...
  Advertising, Copywriting, Creativity, Marketing Smarter, Marketing Tips, PPC Campaigns
• Put Your Site Search to Work, Part 2: Add Rich Content to the Search ExperienceShaun Ryan
  In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search ...
  Corporate Blogging, E-Commerce, Marketing Tips, SEO, Testimonials, Videos, Website Design, Websites
• The New Direct Mail: Five Tips to Turn Print Campaigns Into GoldRandy Spurrier
  Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct ...
  CRM, Customer Engagement, Direct Marketing, Marketing Tips, Personalization, Segmentation, Targeting
• A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and SegmentSteve Adams
  Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and ...
  Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips, Personalization, Segmentation, Small Business, Writing
• Three Ways Healthcare Brands Can Leverage Social MediaMaryann Kuzel
  Marketing professional in the healthcare industry may be missing a golden opportunity to meet the sometimes-desperate needs of patients, to become more relevant and supportive in the long arc of ...
  Blogging, Customer Engagement, Marketing Tips, Social Media, Social Networking, Web Content
• Social Media 101: Use Twitter to Attract Prospects and Engage CustomersDebra Ellis
  Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your ...
  Customer Acquisition, Customer Engagement, Customer Retention, Google, Marketing Tips, Social Media, Social Networking, Twitter
• How Dare You Assume That?
  When you hand someone a business card at a conference, do you assume your email address will be added to their list for marketing campaigns? Probably not. And that's why ...
  Email Marketing, Marketing Tips, Newsletters, Tradeshows/Events
• Five Tips for Building a Better B2B Website
  What's the definition of a great website? What's the secret to better business lead generation? And what's the first step to building a site that delivers the kind of results ...
  B2B Marketing, Lead Generation, Marketing Tips, Videos, Web Analytics, Web Content, Web Copy, Website Design, Websites, YouTube
• Serving Up a Perfect SEO Sandwich
  To make an in-house SEO effort successful, you must first gain buy-in from the three main "layers" in most large organizations: executives, management, and everyone else. So says Duane Forrester ...
  Collaboration, Marketing Tips, Search Engine Marketing, SEO
• Do It Now: Get Whitelisted
  Mailer Alert: A new Yahoo Mail feature—the "contacts button"—should make whitelisting even more important for email marketers. "You get a lot of emails, some good (from friends, family, even favorite ...
  Email Marketing, Marketing Tips, New Media
• Latest List-Growing Strategies
  In cooperation with Ball State University and the Email Marketers Club, ExactTarget studied 18 methods used by marketers to build an email list. Among the results published in its 2009 ...
  Email Lists, Email Marketing, Marketing Tips
• Deciphering the Vendor Mating Call
  "Finding a good search engine marketing vendor is a bit like finding a compatible mate," writes Katie Deatsch in a recent Internet Retailer article. To be successful, marketers "first need ...
  Hiring Outside Resources, Marketing Tips, Search Engine Marketing
• The Three Rs of Recession Marketing
  "There are three 'R' words—retention, repurchase and referral—that can help your company survive and thrive during the 'R' word that's plaguing our economy, the recession," says Deborah Eastman in a ...
  Customer Experience, Customer Retention, Marketing Tips, Recession, Referrals
• Subject: Rock On!
  "A subject line … invites others into your email marketing open house," says Josh Nason in an article at MarketingProfs. "If you have something to sell or a message you ...
  Email Marketing, Email Subject Lines, Marketing Tips, Writing
• Man Bites Giraffe II: A Return Visit With Email Subject Lines From Real CompaniesJosh Nason
  When it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want ...
  Customer Engagement, Email Marketing, Email Subject Lines, Marketing Tips, Writing
• Lights! Camera! Take Action!
  It's a simple fact: We love watching online videos. In a post at the Digital Marketing blog, Eydie Cubarrubia cites Nielsen Online research that found 119 billion unique viewers watched 7 ...
  Customer Behavior, Email Marketing, Marketing Tips, Videos
• Analytics Success: Just Steps Away
  In a post at the Internet Marketing Strategy blog, Ian Lurie claims that you can create a successful marketing analytics program in just 27 easy steps. It sounds like a ...
  Collaboration, Marketing Analytics, Marketing Tips
• Reading Your Buyers' Digital Body Language: A How-To GuideSteve Woods
  Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search ...
  Channel Marketing, CRM, Customer Behavior, Digital Marketing, Marketing Analytics, Marketing Tips, Metrics, Sales
• Don't Compare Apples and Oranges
  In a post at the Email Experience blog, Spencer Kollas argues that marketers shouldn't spend their time worrying about the rates other companies achieve with their email programs. The reason, ...
  Benchmarking, Marketing Analytics, Marketing Tips, Measurement, Metrics, ROI
• This Is No Time for Regrets
  "Oh, no! I thought that sale ran through today!" Your customer planned on grabbing a bargain, only to realize she got to your store a day after the sale ended. ...
  Customer Behavior, Marketing Tips, Pricing