Marketing Tips

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• A Six-Step Web-Branding Blueprint for the Experience EconomyJerry Bader
  Change is inevitable: As an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing, and branding. Failure to adapt to new realities ...
  Customer Experience, Marketing Tips, Videos, Websites
• We're Still Married to the Past
  "It is a sociological fact that when times are tough, people turn to the past—to what they know—for comfort," writes Patrick Byers in a post at the Responsible Marketing blog. ...
  Marketing Inspiration, Marketing Tips
• Three Uncustomary Customer Service Mindsets That DeliverGary Levitt, Rich Baker
  You've wolfed down lunch in record time and have seven minutes before your next meeting—time enough to Google "customer service tips," which brings up terabytes of platitudes on friendliness, knowledge, ...
  Customer Service, Marketing Smarter, Marketing Tips
• Incentives: 5 Cardinal Rules, 10 Great IdeasKristin Zhivago
  When the economy gets tight, customers can take forever to reach a buying decision. So, managers think up incentives that will encourage the customer to buy. Whatever lure you use ...
  Marketing Smarter, Marketing Tips, Sales
• Snare That Sale with a Decoy
  In a post at the Neuromarketing blog, Roger Dooley talks about staring at a shelf filled with shaving gels and creams, unsure of the actual difference between those labeled "Aloe" ...
  Marketing Inspiration, Marketing Tips
• Loose Lips Sink Ships
  If you're working on a deal that hadn't been made public, the last thing you'll do is announce it to your friends on Twitter. And yet, warns Rohit Bhargava in a post ...
  Marketing Inspiration, Marketing Tips
• The Power of Free
  If there's one thing your customers can't resist, it's the idea of getting something for free. Those who want some proof need look no further than an article written by ...
  Marketing Tips, Small Business
• Four Steps to Writing Search-Engine-Optimized Press ReleasesKim Cornwall Malseed
  More than 90% of journalists go online to find story ideas, with 73% specifically researching press releases. With Really Simple Syndication (RSS) and free automatic email alerts from Google News ...
  Keywords, Marketing Tips, Press Releases, SEO
• Eight Ways to Integrate Webinars Into a B2B Marketing PlanLaura Heinrich
  B2B sales happen over a period of several months as trust builds between the prospect and the seller. Webinars may be used not just to bring new leads in the ...
  B2B Marketing, Lead Generation, Marketing Tips, Thought Leadership, Webinars
• Four Keys to Marketing Operations SuccessGary Katz
  What does "best practices" in Marketing Operations look like, and how do industry-leading companies operate and integrate this highly valuable function? Marketing Operations Partners recently polled more than 80 marketing ...
  Marketing Operations, Marketing Tips
• Simplicity Is the Nature of Great EmailsGary Levitt, Rob Lubow
  The modern email inbox is a perpetual promotion machine of colors, styles, and sales pitches all fighting to be seen. In an attempt to break from the herd, many email marketers ...
  Email Marketing, Lead Quality, Marketing Tips, Writing
• Five Inexpensive Direct Mail Tools to Generate Sales Leads FastDean Rieck
  Isn't direct mail pricey? It can be. But don't think that you have to create big, flashy mailers. In fact, when your goal is to generate sales leads, simpler, cheaper ...
  Direct Marketing, Lead Generation, Marketing Tips
• Three Factors to Consider Before You Jump on the Social Media BandwagonLee Erickson
  Should your company should start a blog, open a Facebook account, or be on YouTube? Start by taking a giant step backward and assessing the social media landscape as it ...
  B2B Marketing, Customer Behavior, Marketing Tips, Social Media
• How to Create Marketing Demos That Sell ProductsAmy Gesenhues
  One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the sales team. You want to create marketing tools that help sell products, ...
  Collaboration, Marketing Tips, Print Collateral, Product Marketing, Public Speaking
• What Not to Do for Email Marketing Done RightEvan Blittner
  Email marketers must keep in mind that a consumer who decides to opt in to the brand's email channel is likely a fan of that brand. Do not lose those ...
  Customer Experience, Email Marketing, Marketing Tips, Targeting
• Five Ways for Marketers to Effectively Reach CIOsSherri Leopard
  Technology marketers have spent decades trying to connect with CIOs. And in an environment where technology is fueling innovation, yet investment capital remains tight, reaching CIOs has never been more ...
  Collaboration, Marketing Challenges, Marketing Tips, Targeting
• Seven Steps to a Successful Marketing BlogConnie Reece
  How do you start from scratch yet create a top-ranked marketing blog in less than a year? If the author had anything close to a foolproof formula, she'd be making an ...
  Blog Comments, Blog Monitoring, Blogging, Marketing Tips, Writing
• The Six Cs of Permission Email Marketing, Part 3Karen Talavera
  If you now understand (or can at least appreciate!) the first four Cs of Permission Email Marketing: Conscious Consent, Choice, Clarity and Confidence, you're ready for our final two: Control ...
  Email Marketing, Marketing Tips, Permission Email Marketing
• The Six Cs of Permission Email Marketing, Part 2Karen Talavera
  In this second of our three-part series on the six Cs of permission email marketing, we continue to define the permission fundamentals by examining the third and fourth dimensions of ...
  Email Marketing, Marketing Tips, Permission Email Marketing
• Racing Through Recession: Brand Lessons From the Daytona 500Ethan Whitehill
  Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona. This year, unfortunately, the economy also decided to head ...
  Branding, Marketing Tips, Recession