Marketing Tips

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• The Six Cs of Permission Email Marketing, Part 1Karen Talavera
  With marketing channels proliferating and messaging devices diversifying, it's not hard to imagine a future where permissions are granted not only by marketing channel (email, postal mail, phone, RSS), but ...
  Email Marketing, Marketing Tips, Permission Email Marketing
• Four Steps to Driving Value via Customer Engagement and Advocacy (Or: Putting the Relationship Back in Relationship Marketing)Andy Hasselwander, Laird Rawsthorne, Ph.D.
  Over the past 15 years, business-to-business marketers have focused on the pipeline—leads converting to opportunities converting to wins. The reason was simple...
  B2B Marketing, Marketing Tips, Relationship Marketing
• 12 Global Small Business Trends to Watch in 2008Laurel Delaney
  Small businesses are the heart and soul of our world entrepreneurial economy. They create, inspire, and fundamentally change people's lives. Here are 12 global small business trends to watch in ...
  International Marketing, Marketing Tips, Small Business
• Five Tips for Marketing in a RecessionGlenn Gow
  Are we in a recession, or poised to enter one? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we ...
  Marketing Smarter, Marketing Tips, Recession
• 18 Strategies and Tools for Naming Your Business or ProductScott Trimble
  Naming. Doesn't matter what you're naming—your product, your business, your Web site or heck, even your child, your choice is important. Here are a flock of—actually, 18—ideas, strategies, and tools ...
  Collaboration, Marketing Inspiration, Marketing Tips, Naming
• Five Keys to Using Innovation to Acquire and Retain Customers (Part 3 of 3)Leland Shaeffer
  In Part One and Part Two of this series, the author discussed using "voice of the customer" (VOC) in defining innovative core products and services. The focus was on breakthroughs ...
  Customer Acquisition, Customer Experience, Customer Retention, Marketing Tips, Segmentation, Voice of the Customer
• Five Key Steps to Measuring Your Lead-Nurturing InitiativeKathy Rizzo
  Whether you are campaigning to gain budget approval to implement your nurturing strategy or need to illustrate ROI for an existing nurturing program (or you are just trying to evaluate ...
  Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Marketing Tips
• The Five Simple Rules of Green MarketingJacquelyn A. Ottman
  A strong commitment to environmental sustainability in product design and manufacturing can yield significant opportunities to grow your business, to innovate, and to build brand equity. In fact, if you ...
  Brand Awareness, Customer Behavior, Green Marketing, Marketing Tips, Word-of-Mouth
• 11 Lessons Learned From PodcastingBrian Carroll
  Podcasting can give your company a new image and personality. And, increasingly, podcasting offers the promise of being another highly effective way to reach and develop potential customers. That's only if ...
  B2B Marketing, Customer Relationships, Customer Satisfaction, Lead Generation, Marketing Tips, Podcasting
• MP Classic: 10 Online Writing Concepts That Work Wonders Offline, TooSuzan St Maur
  In this MarketingProfs Classic, originally published in April of 2003, Suzan St. Maur highlights 10 online writing concepts that also kick offline. "After all the agonies we suffered some years ago ...
  Marketing Tips, Print Collateral, Web Copy, Writing
• MP Classic: Three Steps to Great CopyNick Usborne
  In this MP Classic, originally published in 2002, Nick Usborne debunks the notion that the secret to good copy is using certain words or phrases. Saying as much suggests "that ...
  Copywriting, Customer Engagement, Email Marketing, Marketing Tips, Print Collateral, Web Copy
• 18 Web Marketing Concepts That Make a DifferenceJerry Bader
  These 18 concepts will give you an edge on your competition—or an edge, period. So if the same old left-brain thinking that everybody else is using just doesn't get you where ...
  Customer Engagement, Marketing Tips, Online Marketing, Positioning, Web Copy, Website Design, Websites
• MP Classic: Four Ways to Get More out of Your Annual Planning and BudgetingJim Lenskold
  In this MarketingProfs Classic, Jim Lenskold reminds us that, since the dreaded annual planning and budgeting process isn't going away, it's time to make the effort to get more value ...
  Marketing Budgets, Marketing Tips, Measurement, Metrics, ROI, Targeting
• Five More Keys to Engaging the Customer to Produce Real Innovation: Lessons From LEGO (Part 2 of 3)Leland Shaeffer
  Part one of this three-part series examined the overall role the customer can (and should!) play in innovation. Here is a deeper look at five specific ways that Marketing can ...
  Collaboration, Customer Advisory Programs, Customer Engagement, High-Tech Marketing, Marketing Strategy, Marketing Tips
• 10 Innovation Ideas When You Are on a DeadlineGwyneth Dwyer
  "You can't sit around and wait for inspiration," said Jack London. "You have to go after it with a club." Pick up your club (your pencil, your laptop, your sketchbook) and ...
  Collaboration, Marketing Tips
• Seven Ways Your Company Can Harness the Power of BlogsDavid Felfoldi
  Blogging is a phenomenon that can no longer be ignored by today's competitive companies. So how does your company best harness the power of blogs? Here are common-use cases for any ...
  Blogging, Corporate Blogging, Customer Engagement, Customer Experience, Marketing Tips, Thought Leadership
• 13 Winning Ways to Make Enemies in the PressG.A. 'Andy' Marken
  Without working too hard, company management can cultivate a cadre of enemies within the press. To do the task well, however, you should follow a set of 13 simple guidelines that ...
  Marketing Tips, Press Releases, Public Relations, Targeting
• Five Keys to Engaging the Customer to Produce Real Innovation (Part 1 of 3)Leland Shaeffer
  How can marketing professionals engage the customer to produce ideas for radical innovation? Marketing's leadership should materialize in five ways.
  Collaboration, Customer Advisory Programs, Customer Engagement, Marketing Tips, Segmentation, Voice of the Customer
• Six Questions to Inspire a Successful Marketing StoryJerry Bader
  Every company has a story to tell, but how do marketers figure out the best way to tell it, in a compelling way? Here are six questions that will help ...
  Creativity, Marketing Tips, Social Media, Targeting, Videos, Web Copy, Website Design, Websites
• How To Create a Video Campaign ConceptJerry Bader
  If you want to be cutting edge, the way to do it is with audio and video.
  Advertising, Copywriting, Creativity, Interactive Marketing, Marketing Tips, Taglines, Videos