Marketing Tips

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• Nine Great Ways to Avoid Being a Thought Leader [Slide Show]Craig Badings
  Do the words "thought leader" give you cold chills? If you don't want the limelight and you desperately want to conceal your expertise, take these nine steps to fade into ...
  Career Management, Humor, Marketing Tips, Personal Branding, Thought Leadership
• How to Bridge the Left Brain-Right Brain Gap In Your Loyalty Program
  "To deliver the critical wow factor that draws consumers into loyalty programs and keeps them there," writes Fred Thompson at MarketingProfs, "marketers must get inside customers' heads." What you'll find ...
  Customer Behavior, Customer Loyalty, Marketing Tips
• The Email Marketer's Success Kit: Five Trends for 2012Maciej Ossowski
  Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to ...
  Digital Theory, Email Campaigns, Email Marketing, Marketing Tips, Personalization
• Four Ways to Make Local Deals WorkAmy Fowler
  Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and ...
  Customer Behavior, Local Marketing, Marketing Tips, Promotions, Social Media
• How to Avoid Four Deadly Email Program Sins
  "There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the ...
  Content, Email Marketing, Marketing Tips, Personalization
• Eight Ways to Segment Link ProspectsKen McGaffin
  Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market ...
  Blogging, Digital Marketing, Google, Links, Marketing Tips, Segmentation, SEO, Social Media
• Six Things Darwin Could Teach Marketers About Converting Browsers Into Buyers [Slide Show]Mark Simpson
  How do passive online browsers evolve into active buyers? Here are six essential lessons—inspired by Charles Darwin—that will help marketers transform website visitors into loyal customers.
  Collaboration, Customer Behavior, Marketing Tips, Online Marketing, Testing, Web Analytics
• Eight Common Mistakes of Promotional MarketingSteve Benidt
  Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions.
  Customer Engagement, Marketing Tips, Measurement, Promotions
• 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and ConvertTyler Garns
  Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking ...
  Content, Inbound Marketing, Lead Generation, Market Research, Marketing Tips, Websites, Writing
• 'Tis the Season to Be Marketing-Savvy With Email and Social Media [Slide Show]Jeff Revoy
  The holiday season is the busiest time of year for many businesses. Break through all of the noise with these six essential tips that'll kick your email and social media ...
  Customer Behavior, Email Marketing, Marketing Tips, Social Media
• Avoid These Three Twitter Faux Pas
  A Twitter presence won't cost you anything out of pocket, but getting it right takes time and effort. And that includes avoiding minor errors that can do as much damage ...
  Marketing Tips, Social Media, Twitter
• Use QR Codes so You Don't Get Thrown Away After TradeshowsSarah Baker
  Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively.
  Marketing Tips, Mobile Marketing, Print Collateral, Sales, Tradeshows/Events
• Five Quick Checks for Transforming Your AdWords Account in Less Than an HourLarry Kim
  Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you gain valuable insights into your campaigns—and save you money.
  Content, Google, Marketing Tips, PPC Campaigns, Segmentation
• Six Spins on Six Holiday Email Marketing Traditions [Slide Show]Loren McDonald
  Holiday traditions make the season special. But, sometimes, the most time-honored traditions need a little freshening up. Maximize your revenue by adding some new twists to your holiday marketing initiatives.
  Customer Behavior, Customer Engagement, Email Campaigns, Email Marketing, Marketing Tips, Promotions, Social Media
• The Introverted Marketer's Guide to Attending a ConferenceLisa Petrilli
  Are you an introverted marketer? If so, attending busy conferences might make you very uncomfortable. Here are four ways to break through your challenges and get the most out of ...
  Marketing Budgets, Marketing Tips, Networking, ROI, Tradeshows/Events
• Five Proven Ways to Improve ROI Using Marketing AutomationDr. Debbie Qaqish
  Marketing automation offers five main opportunities to improve ROI and drive revenue. Are you taking advantage of them? Learn how marketing automation can help you segment leads, improve conversions, and ...
  Marketing Automation, Marketing Tips, ROI, Segmentation, Technology
• How Would You Register Existing Subscribers for a New Newsletter?
  When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic? In a post at ...
  Email Marketing, Marketing Tips, Newsletters
• Four Tips for Mobile Email Design
  "Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, ...
  Email Marketing, Marketing Strategy, Marketing Tips, Mobile Marketing
• Five Commandments of Small-Biz Email Marketing AwesomenessGary Levitt
  Is email marketing for your small business even worth doing? Yes, if you do it well. To ensure your campaigns are effective, you should be practicing the Five Commandments for ...
  Content, Email Marketing, Marketing Tips, Small Business
• Seven Ways to Make Small Business Saturday Big for Your Business [Slide Show]Tyler Garns
  The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this ...
  Collaboration, Customer Engagement, Email Lists, Google, Marketing Tips, Promotions, Small Business