Mobile Marketing

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• Five Steps You Need to Take Before You Spend a Dime on Advertising (Article 1 of 2)Buddy Vaughn
  Usually, advertising doesn't come cheap, but it can be cost-effective—if you do your homework ahead of time and follow some best-practices.
  Advertising, Brand Awareness, Lead Generation, Measurement, Mobile Marketing, Online Marketing, PPC Campaigns, Sales, Sales and Advertising, Social Media, Television
• #SocialSkim: YouTube's 360° Video Ads, 11 Plus More Stories in This Week's RoundupAngela Natividad
  This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Keywords, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube
• Three Common Mistakes Mobile App Marketers Make, and How to Fix ThemAlon Even
  How mobile app makers and marketers learn from their peers' mistakes is what empowers them to create an app that engages users. So let's take a look at three common ...
  Customer Acquisition, Customer Experience, E-Commerce, Measurement, Mobile Marketing, Retail Marketing
• Three Easy Tips for Hyper-Personal Push NotificationsMomchil Kyurkchiev
  For marketers considering push notifications in their mobile marketing strategy, these tips for triggering hyper-personalized notifications will help build brand loyalty, as opposed to pushing users away.
  Content, Customer Communications, Customer Experience, Mobile Marketing, Personalization, Segmentation, Smartphones, Targeting
• The Biggest Hurdle to Reaching Hispanics Isn't Language, It's MobileYuriy Boykiv, Rob Douglas
  Here's how you can reach Hispanic consumers, who are far less likely to access the Internet from a desktop computer, but more likely to own and use a smartphone, than ...
  Advertising, Customer Behavior, Customer Experience, Customer Relationships, Hispanic Marketing, Mobile Marketing, Social Listening, Social Media, Videos
• Top Five Global Trends Shaping the Travel Industry [Infographic]Verónica Jarski
  To reach this summer's estimated 222 million travelers, the global travel industry must engage travelers offline and online. Here's a look at the top five digital business trends affecting travel ...
  Consumer Electronics, Customer Behavior, Customer Satisfaction, Digital Marketing, Mobile Marketing, Smartphones, Websites
• Five Things You Should Be Doing With Your Site Search (but Probably Aren't)Kurt Heinemann
  When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales.
  B2C, Customer Acquisition, Digital Marketing, E-Commerce, Mobile Marketing, Product Marketing, Publishing, Retail Marketing, Search Engines, Websites
• #SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; ...
  Advertising, Blogging, Career Management, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Mobile Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos
• How Often Americans Check Their SmartphonesAyaz Nanji
  Most smartphone owners in the United States say they check their device multiple times an hour on average, according to a recent report from Gallup.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• The Apple Watch: A Guide for MarketersCory Munchbach
  The Apple Watch has been making a splash with consumers since its launch. For brands, it offers a key moment to make a very personal connection with customers.
  B2C, Consumer Electronics, Content Marketing, Customer Communications, Customer Engagement, Customer Experience, Data, Mobile Marketing, Personalization, Retail Marketing
• 2015 Global Ad Spend Forecast by Medium and RegionAyaz Nanji
  Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia.
  Advertising, Forecasts, Mobile Marketing, Research Summaries, Sales and Advertising, Television
• How to Make Digital Advertising as Successful as Hot Chocolate at an Ice RinkTed Dhanik
  If you want to make sure your ads are seen by the right audience, it's time to combine some advertising tools and strategies that make targeting (almost) as successful as ...
  Advertising, Behavioral Marketing, Customer Behavior, Data, Location-Based Marketing, Mobile Marketing, Online Marketing, Targeting
• How Millennial Parents Use Mobile Phones to Shop in StoresAyaz Nanji
  Some 85% of all Millennial parents say they use smartphones to help them shop while in stores, according to a recent report from Retale.
  Customer Behavior, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• Five Ways to Use Location-Based Marketing Right NowJD Nyland
  Here's how you can use location data—right now—to boost engagement, offer more personalized experiences, and build loyalty with users.
  Content, Customer Engagement, Customer Loyalty, E-Commerce, Local Marketing, Location-Based Marketing, Mobile Marketing, Personalization, Retail Marketing
• #SocialSkim: Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's RoundupAngela Natividad
  This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that ...
  Advertising, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google Analytics, Instagram, Marketing Strategy, Metrics, Millennials, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, Web Analytics
• Consumers' Mobile Video Viewing Habits [Infographic]Ayaz Nanji
  More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising ...
  Content, Customer Behavior, Mobile Marketing, Research Summaries, Survey Data, Videos
• #SocialSkim: Real-Time Google Trends, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Automation, Mobile Marketing, Online Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• How Teens Use Digital: Mobile, Messaging, and Social TrendsAyaz Nanji
  Some 91% of teens in the United States go online from a mobile device at least occasionally, according to a recent report from the Pew Research Center.
  Customer Behavior, Demographics, Digital Marketing, Mobile Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Pinterest the Purchasing Powerhouse, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Retail Marketing, Small Business, SMBs, Social Analytics, Social Media, SocialSkim, Twitter, Vine
• Five New Ways to Use Push to Make Mobile More ActionableMallory Lee
  Ideally, your mobile app will do more with a push message than simply display an "FYI" or reminder. Here are some new ways that you may not have considered before ...
  Customer Relationships, Direct Marketing, Local Marketing, Mobile Marketing, Smartphones, SMS