Mobile Marketing

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• Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic]Chris Lucas
  Today (April 21), Google's algorithm update will turn mobile optimization from nice-to-have to necessity. If your website isn't mobile-friendly, expect your search rankings and Web traffic to take a hit ...
  Content, Google, Mobile Marketing, Search Engine Marketing, Smartphones, Web Content, Website Design, Websites
• #SocialSkim: Instagram Carousel Ads Debut, Plus 10 More Stories in This Week’s RoundupAngela Natividad
  All of life's a glass menagerie. This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, LinkedIn, Mobile Marketing, Public Relations, Social Media, Social Networking, SocialSkim, Twitter, Vine, YouTube
• Experimentation as a Mindset: The Key to a Culture of OptimizationKim Ann King
  To find business truths, the experimentation mindset goes beyond testing—and applies not only to your digital marketing and analytics teams but also your product marketing, user experience, and development teams.
  Customer Experience, E-Commerce, Management, Measurement, Mobile Marketing, Testing, Web Content, Website Design, Websites
• Three Elements of a Successful Integrated Mobile StrategyVivek Patel
  Just having a mobile strategy isn't enough for today's businesses. You need an integrated strategy that aligns with your overall business growth endeavors.
  Consumer Electronics, Marketing Strategy, Mobile Marketing, Smartphones
• Five Reasons Your Mobile Strategy Isn't Working and What to Do About It [Infographic]Verónica Jarski
  Is your mobile strategy producing lackluster results? Here's a look at five areas that might need improvement.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing
• Mobile Email Benchmarks: YOY Click, Purchase, and Design TrendsAyaz Nanji
  Mobile clicks accounted for 40% of all marketing email clicks in the fourth quarter of 2014, a 10% year-over-year increase, according to a recent report from Yesmail.
  Benchmarking, Email, Email Campaigns, Email Marketing, Mobile Marketing, Research Summaries
• Don't Kill Your Sales! Top 3 Shopping Cart TurnoffsLiesha Petrovich
  Here are three of the biggest shopping cart turnoffs that can kill your e-commerce sales—and some easy solutions to keep customers engaged throughout the checkout process.
  Customer Acquisition, E-Commerce, Email, Mobile Marketing, Retail Marketing, Websites
• #SocialSkim: Who Did What for April Fools' Day, Plus 9 More Stories in This Week's RoundupAngela Natividad
  See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you ...
  Advertising, Career Management, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, Facebook, Humor, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, Twitter, Videos
• How Much Do People Use Messaging Apps? (Hint: A Lot)Ayaz Nanji
  Consumers use messaging apps nearly five times more than other apps, and they are almost twice as likely to keep messaging apps (vs. other apps) on their phones, according to ...
  Customer Behavior, Mobile Marketing, Research Summaries
• Projected Ad Spend Changes by Format and RegionAyaz Nanji
  Global ad spend is projected to increase 4.4% in 2015—and 5.3% in 2016, boosted by the Summer Olympics in Rio and the US Presidential elections—according to projections by ZenithOptimedia.
  Advertising, Digital Marketing, International Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Television, TV
• #SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Get the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the ...
  Advertising, AI, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Mobile Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube
• SEO Checklist: 15 Steps to Optimize Your WebsiteEugene Dediu
  Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the ...
  Keywords, Mobile Marketing, Search Engine Marketing, SEO, Web Analytics, Websites
• Top Six Email Marketing Trends You Need to Keep Pace WithLiga Bizune
  Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.
  Content, Customer Engagement, Digital Theory, Email, Email Campaigns, Email Marketing, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Personalization, Videos, Web Analytics
• Planning an Event? Don't Get Skimpy With Your Social MediaJoe Matthews
  If you're spending the money to invest in sponsoring an event, you should make the most of it. Social media helps you do just that!
  Consumer Electronics, Customer Communications, Customer Engagement, Mobile Marketing, Social Media, Technology
• #SocialSkim: SXSW Reveals What's Next in Social, Plus 10 More Stories in This Week's RoundupAngela Natividad
  SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Location-Based Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Television, TV, Twitter, Videos
• Eight Mobile App Metrics Marketers Should Know (but Often Overlook)Taru Bhargava
  You've worked hard to develop content for your mobile marketing. So don't ignore the metrics that let you know whether your app rocks—or needs work.
  Consumer Electronics, Content, Customer Experience, Digital Marketing, Measurement, Metrics, Mobile Marketing
• #SocialSkim: Facebook Topic Data, Where to Post Various Video Types, Why People Unfollow, More!Angela Natividad
  See the top brand video spreading across socnets, learn more about Facebook Topic Data, and find out why people unfollow brands—and what kinds of engagement to expect for your social ...
  Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Segmentation, Social Analytics, Social Media, SocialSkim, Twitter, User-Generated Content, Videos
• How Loyal Are Consumers to Apple's Platform?Ayaz Nanji
  Users of Apple computers tend to be loyal to the company's other products as well, according to a recent report from Verto Analytics.
  Brand Loyalty, Consumer Electronics, Customer Behavior, Customer Loyalty, Mobile Marketing, Research Summaries
• #SocialSkim: Leonard Nimoy Tributes, Clickable Instagram Ads, How House of Cards Viewers Tweet, More!Angela Natividad
  See how stars and fans alike mourned the passing of Leonard Nimoy. You'll also see Instagram's new ad formats, how House of Cards viewers tweet, and what drives customers to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, Television, TV, Twitter, Vine
• Mobile PPC: A Simple Guide to Mobile Search Marketing for Zeroing In on CustomersJohn Gagnon
  Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile ...
  Advertising, Local Marketing, Mobile Marketing, PPC Campaigns, Retail Marketing, Search Engine Marketing, Small Business, SMBs, Targeting