Mobile Marketing

Topics » Articles » Mobile Marketing

• Proper and Improper Use of QR Codes: 10 Great Examples of EachUriel Peled
  There are proper and improper ways to use QR codes—which, when used correctly, are marketing marvels. Here are 10 of the worst, and best, examples of QR code use.
  B2C, Integrated Marketing, Interactive Marketing, Mobile Marketing, Retail Marketing, Smartphones, Technology
• The Biggest Missed Opportunities in Site Search [Infographic]Verónica Jarski
  Are you using site search for your marketing programs? Here's a look at why six out of 10 retailers do not use site search and some reasons why they should.
  Digital Marketing, E-Commerce, Mobile Marketing, Retail Marketing, Search Engine Marketing, SEO, Websites
• #SocialSkim: Facebook's WhatsApp Buy, LinkedIn's Coup, Instagram's Utility, More!Angela Natividad
  Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ!
  Advertising, Blogging, Content, Content Marketing, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Humor, Instagram, LinkedIn, Mobile Marketing, Online Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Vine
• Tablet Usage by Time of DayAyaz Nanji
  North Americans use their tablets most in the late evening and least in the early hours of the morning, according to a recent report from Chitika.
  Customer Behavior, Digital Marketing, Interactive Marketing, Mobile Marketing, Research Summaries
• What Door-to-Door Salesmen Can Teach Mobile MarketersJames Ramsey
  Mobile devices function as portable doorways to customers' digital homes. Are your customers opening the door for you?
  Customer Engagement, Customer Relationships, Marketing Tips, Mobile Marketing
• Which Devices Are B2C Marketing Emails Opened On?Ayaz Nanji
  Nearly two-thirds (65%) of B2C marketing emails were opened on either a smartphone or a tablet in 4Q13, up from 61% in 3Q13, according to recent data from Movable Ink.
  B2C, Digital Marketing, Email, Email Marketing, Interactive Marketing, Mobile Marketing, Research Summaries
• #SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!Angela Natividad
  Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Integrated Marketing, Metrics, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Web Analytics, Web Content
• Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your AudienceMartin Rugfelt
  Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans.
  Advertising, Customer Behavior, Customer Relationships, Data, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Personalization, Retail Marketing, Social Media
• Four Digital Marketing Trends to Watch in 2014George Burciaga
  Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.
  Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Videos
• Destroy Your Website in 13 Easy StepsAndy Crestodina
  Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from ...
  Blogging, Content, Email, Email Lists, Keywords, Lead Generation, Mobile Marketing, SEO, Social Media, Web Content, Website Design, Websites
• Six Tips for Executing a Successful Augmented Reality CampaignNeal Applefeld
  Executing an innovative and successful augmented reality (AR) marketing campaign doesn't have to be complicated. For retail marketers considering experimenting with AR, here are a few simple tips to keep ...
  Advertising, Augmented Reality, B2C, Digital Marketing, Mobile Marketing, Retail Marketing, Smartphones
• #SocialSkim: Interneterventions, Facebook Is Like the Plague, Pinterest PersonalizedAngela Natividad
  The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Video Blogs, Vine, YouTube
• Lessons for 2014: What Was Missing in Your 2013 Holiday Marketing Strategy?Joseph Pigato
  Did you get a piece of this holiday pie, or were you left out in the cold with just a piece of coal to show for your troubles? Now that ...
  B2C, Customer Behavior, Customer Engagement, Digital Marketing, Email, Integrated Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Website Design, Websites
• Personal Branding Trends for 2014 (Part 2)William Arruda
  Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your career success.
  Career Management, Content, Content Marketing, LinkedIn, Mobile Marketing, Nonprofits, Personal Branding, Videos, Web Content
• Start 2014 Off Right: Five Marketing Trends You Need to KnowTricia Heinrich
  2014 promises to be just as transformative as 2013 was. Here are five trends that will be affecting marketing; keep them top of mind.
  Big Data, Content, Data, Marketing Strategy, Metrics, Mobile Marketing, Videos
• Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More...Ali Behnam
  The digital landscape continues to change at light speed. Here are six key resolutions that digital marketers should follow to make sure they are delivering better than expected results in ...
  Data, Digital Marketing, Digital Theory, Marketing Strategy, Mobile Marketing, Multichannel Marketing
• Seven Ways Corporate Events and Tradeshows Are EvolvingKristine Mason
  Corporate events and tradeshows aren't new, but the way they are being orchestrated has changed significantly in the past decade.
  Customer Engagement, Mobile Marketing, Tradeshows/Events
• What Will Drive Consumers to Shop Online in 2014 [Infographic]Verónica Jarski
  To find out what makes consumers more likely to purchase products online—and to learn more about their behaviors—check out this infographic.
  Customer Behavior, Customer Insight, E-Commerce, Mobile Marketing, Retail Marketing, Sales
• Six Misconceptions About Mobile MarketingJake Jeffries
  Unfortunately, mobile marketing has fallen victim to misconceptions. So, let's clear up six of the biggest ones.
  Customer Behavior, Customer Engagement, Mobile Marketing
• #SocialSkim: CES Goodies, Facebook's Little Eye Acquisition, Ben & Jerry's Hilarious TweetAngela Natividad
  Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Presentations, Social Media, Social Networking, SocialSkim, Technology, Twitter