Mobile Marketing

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• Global Mobile Consumers Prefer Samsung to AppleAyaz Nanji
  Handsets made by Apple are not the mobile devices most sought after by consumers in four key global markets, according to a recent report by Upstream and YouGov.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• Print's Not Dead: Print Marketing Will Thrive in 2014 and BeyondVladimir Gendelman
  Even as technology evolves and online marketing grows, print is (and will remain) an effective tool for delivering your marketing messages to your audience.
  Direct Marketing, Marketing Strategy, Mobile Marketing, Print Collateral, Social Media, Social Networking, Technology
• 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]Verónica Jarski
  What can marketers expect in the new year? Here's a look at some predictions of what to expect and what to consider.
  B2B Marketing, Content, Content Marketing, Email, Facebook, LinkedIn, Mobile Marketing, SEO, Social Media
• SMBs' 2014 Marketing PrioritiesAyaz Nanji
  More than a quarter (28%) of small and medium-sized businesses say increasing their online presence (further developing websites/online stores) is their top marketing priority for 2014, according to a recent ...
  Marketing Strategy, Mobile Marketing, Research Summaries, Small Business, SMBs, Survey Data
• Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?Larry Kim
  In social advertising, where is your money better spent—on Twitter, or on Facebook? Here are the key findings of a study across four measurement categories.
  Advertising, Facebook, Mobile Marketing, Retail Marketing, Search Engine Marketing, Social Media, Twitter
• Marketing Trends, Stats, and Events That Made the News in 2013 [Infographic]Verónica Jarski
  Let's look back at the significant marketing trends and events in 2013 that may shape our marketing in 2014.
  Advertising, B2B Marketing, B2C, Content Marketing, Mobile Marketing, SEO
• #SocialSkim: Social Media This Week: Best-of, Beyoncé, Viral, Content Marketing, MoreAngela Natividad
  It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Metrics, Mobile Marketing, Nonprofits, Social Media, Social Networking, SocialSkim
• Mobile Commerce Trends by Country in 2013Ayaz Nanji
  Worldwide, most mobile media users (65%) used their devices to purchase goods or services in 2013, according to a recent report by MEF.
  E-Commerce, Mobile Marketing, Research Summaries, Survey Data
• The Marketer's Guide to Actionable Data [Infographic]Verónica Jarski
  Using historical and real-time data about customers, marketers can create tailored experiences for them and drive company revenue.
  Content, Customer Engagement, Marketing Tips, Mobile Marketing, Social Media
• From Smartphones to Smart Everything: The 'Smart' Revolution (Part 2: a Presentation)Christina "CK" Kerley
  Tailored to marketers, this presentation covers what the Smart Revolution is and why you need to begin focusing on these emerging technologies. It also lays out a five-point framework of ...
  Digital Theory, Internet of Things, Management, Marketing Strategy, Mobile Marketing, Smartphones, Strategy, Technology
• #SocialSkim: Social Media This Week: 2014 Trends, an Epic Year-in-Review, More...Angela Natividad
  Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Nonprofits, Social Media, SocialSkim, Twitter
• Five Ways to Ensure Customer Participation With Mobile StorybuildingJoe Gillespie
  Whether in the form of a book, a movie, or a marketing campaign, great storytelling will always resonate with audiences. As consumers become increasingly mobile and social, however, they want ...
  Content, Customer Behavior, Marketing Strategy, Mobile Marketing, Social Media, User-Generated Content
• Tips for Making Your Website ResponsiveSteffan Berelowitz
  Responsive Web design has become the gold standard for website redesign projects due to its fluid nature and ability to adapt to the size of device screens.
  Mobile Marketing, Smartphones, Website Design, Websites
• From Smartphones to Smart Everything: Welcome to the 'Smart' Revolution (Part 1 of 2)Christina "CK" Kerley
  We are about to move from an age of smartphones... to an era of smart everything. And in this era, technology will not only change how we market our brands ...
  Digital Theory, Forecasts, Internet of Things, Management, Marketing Strategy, Mobile Marketing, Strategy, Technology
• Six Trends for 2014 in Mobile Marketing and AdvertisingGregory Kennedy
  Envisioning the future of the mobile marketing industry is certainly challenging. Nevertheless, to guide marketers through the 2014 mobile planning process, outlined here are some important trends and innovations.
  Advertising, Digital Theory, Email, Facebook, Forecasts, Mobile Marketing, Social Media, Twitter
• Three Marketing Tactics to Tap Into the Emerging Apple DemographicCharles Nicholls
  Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales. It's time to apply that knowledge.
  B2C, Customer Acquisition, Customer Behavior, Demographics, E-Commerce, Marketing Tips, Mobile Marketing, Retail Marketing, Segmentation
• How to Increase Email Marketing Conversions [Infographic]Verónica Jarski
  To help boost your email marketing conversions, check out these suggestions from a Monetate infographic.
  Advertising, Consumer Electronics, Digital Marketing, Email, Email Marketing, Lead Generation, Mobile Marketing, Retail Marketing, Segmentation, Smartphones, Targeting
• Small Business Saturday: Think Mobile to Inform, Attract, and Show You CareRyan Golden
  Your plate is full... every day: payroll, inventory, scheduling, employee issues... the list goes on and on. Now, Small Business Saturday is around the corner, and some of you are ...
  Advertising, Local Marketing, Location-Based Marketing, Mobile Marketing, Small Business, SMS
• The History of Hashtags [Infographic]Verónica Jarski
  Follow the hashtag's rise from little-known keypad symbol to social media must-have... Check out this infographic from Offerpop.
  Facebook, Google+, Instagram, Mobile Marketing, Social Media, Social Networking, Twitter, Vine
• How Shoppers Use Mobile Phones in StoresAyaz Nanji
  Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data, Surveys