Mobile Marketing

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• Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]Verónica Jarski
  Holiday shoppers are more likely than ever to use their smartphones and tablets while doing their errands. Check out five ways to reach those mobile holiday shoppers.
  Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, Customer Relationships, Email, Email Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• 75% of American Children Under 8 Have Access to a Smartphone or TabletAyaz Nanji
  Three-quarters of US children 8 and under now have access to some type of "smart" mobile device at home (such as a smartphone or tablet), a jump from 52% just ...
  Demographics, Mobile Marketing, Research Summaries, Survey Data, Surveys
• Holiday Season 2013: How and When Consumers Plan to Shop [Infographic]Ayaz Nanji
  One in seven shoppers (14.3%) have already started buying presents for the holidays, and another 11.8% plan to start before Thanksgiving, according to a recent report by Burst Media.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data, Surveys
• How to Enhance Mobile Marketing With PersonalizationKane Russell
  Mobile is personal, with every feature, sound, and function customizable. To capture mobile's potential, marketers must personalize the mobile experience for customers. Here are easy-to-implement tactics to do just that.
  Content, Customer Communications, Digital Marketing, E-Commerce, Location-Based Marketing, Mobile Marketing, Personalization, Retail Marketing, SMS
• Five Ways to Develop a Cross-Channel Brand StoryDiana Udel
  Stories have always been vehicles via which we communicate and perceive truth. So, for growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver cross-channel brand stories ...
  B2C, Channel Marketing, Content, Content Marketing, Integrated Marketing, Marketing Strategy, Metrics, Mobile Marketing, Retail Marketing, Social Media
• #SocialSkim: Social Media This Week: Twitter Pics, New YouTube Service, Pinterest ExpansionAngela Natividad
  Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, LinkedIn, Mobile Marketing, Pinterest, Small Business, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Women, YouTube
• Adopt a Lean Approach to Mobile StrategyScott Forshay
  Adopting lean principles for your mobile strategy ensures that complexity, rigidity, and friction are replaced with simplicity, adaptability, and speed.
  Management, Marketing Operations, Marketing Smarter, Marketing Strategy, Mobile Marketing, Project Management, Strategy
• Your Mobile Marketing Strategy's Tactical Building BlocksAsi Erenberg
  A mobile marketing strategy is crucial to an online retailer's success these days, and here's how to get your strategy working for you ASAP.
  Email, Facebook, Google, Instagram, Local Marketing, Mobile Marketing, Retail Marketing, SEO, Smartphones, Social Media, Website Design
• 10 Reasons Why Your Marketing Needs to Be More Attractive to Women [Infographic]Verónica Jarski
  Is your business friendly toward women? Here are 10 reasons why it should be.
  Customer Behavior, Mobile Marketing, Social Media, Women, Word-of-Mouth
• Internet Ad Revenues Set Record in 1H13Ayaz Nanji
  Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PwC US.
  Advertising, Google, Mobile Marketing, Research Summaries, Sales, Sales and Advertising, Search Engines
• Use Social Media to Create a Snowball Effect for Your Holiday MarketingJed Singer
  How do you make the transition from marketing strategy to actionable tactics in time for the holiday season? Here are three ways you can integrate social—and mobile—engagement into your holiday ...
  B2C, Customer Relationships, Mobile Marketing, Multichannel Marketing, Promotions, Retail Marketing, Social Media
• Top Tips for Writing Successful SMS Marketing Messages [Infographic]Verónica Jarski
  Write SMS messages that rock by following the tips in this Text Marketer infographic.
  Content, Digital Marketing, Mobile Marketing, SMS, Writing
• Mobile Sites of Most Top Brands Are Slow to Load, Not OptimizedAyaz Nanji
  Pages on the mobile websites of Fortune 100 companies take five seconds on average to load, much longer than Google's recommendation of one second or less, according to a recent ...
  Digital Marketing, Interactive Marketing, Mobile Marketing, Research Summaries, Website Design
• #SocialSkim: Social Media This Week, Including Social Sales and Social ROIAngela Natividad
  Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build ...
  Advertising, Demographics, Digital Marketing, Digital Theory, Facebook, Google Analytics, Google+, Metrics, Mobile Marketing, ROI, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Web Analytics
• Six Tips for Fitting Social Media Into a Packed ScheduleKaren Albritton
  Despite your overwhelming work schedule, you can still capitalize on social media for learning and for supporting your career and business objectives. Here's how.
  Career Management, Content, Content Marketing, Inbound Marketing, Marketing Smarter, Marketing Strategy, Marketing Tips, Mobile Marketing, Social Media, Social Networking, Strategy
• Five Tips to Increase Your Email Click-Through RatesMichael Linthorst
  Email marketing is the perfect tool to grow your website traffic or boost your Web shop's conversion rates. But to do so, recipients first have to click the hyperlinks you ...
  Email, Email Marketing, Email Subject Lines, Metrics, Mobile Marketing, Permission Email Marketing, Testing
• Global Ad Trends: Mobile Takes Off, Internet Set to Surpass PrintAyaz Nanji
  After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in ...
  Advertising, Digital Marketing, Interactive Marketing, Mobile Marketing, Newspapers, Research Summaries
• Five B2B Marketing Trends to WatchRuss Fradin
  Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.
  B2B Marketing, Big Data, Blogging Policy, Brand Ambassadors, Content Marketing, Digital Theory, Marketing Operations, Marketing Smarter, Mobile Marketing, Social Media, Social Networking
• Consumers Open to (Some) Mobile Interactions With (Some) BrandsAyaz Nanji
  Most consumers are willing to receive relevant mobile messages, alerts, and notices from trusted brands, according to a recent survey by mBlox.
  Customer Behavior, Mobile Marketing, Research Summaries, SMS, Survey Data, Surveys
• What You Can Learn From the Best iOS 7 Apps (So Far)Conrad Stoll
  Everyone has an opinion on the newest iOS, the biggest design change since its inception. As the dust settles, we're looking at some of the best apps that were released ...
  Consumer Electronics, Mobile Marketing, Smartphones, Technology