Mobile Marketing

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• A Guide to Using Social Media at TradeshowsDavid Llewellyn
  Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience.
  Conferences, Content, Mobile Marketing, Social Media, Tradeshows/Events, Twitter, Videos, Writing
• Five Steps to Highly Effective Social-Mobile CampaignsAndy Lombard
  As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection ...
  CRM, Customer Engagement, Customer Insight, Engagement, Mobile Marketing, Smartphones, Social Media, Web Browsers
• How B2B Commerce Is ChangingAyaz Nanji
  More than half of B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop.
  B2B Marketing, Digital Marketing, Mobile Marketing, Research Summaries, Sales, Sales and Advertising
• #SocialSkim: Social Media This Week, Including Chipotle's Video, Facebook's Video AdsAngela Natividad
  Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on ...
  Advertising, Content, Customer Insight, Digital Theory, Facebook, Google, Mobile Marketing, Smartphones, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• What Is Primetime for Mobile Video Viewing?Ayaz Nanji
  Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report ...
  Customer Behavior, Mobile Marketing, Research Summaries, Videos
• Five Development Tips to Help Your Mobile App Stand Out From the CrowdAnton Faulconbridge
  This year, the number of people browsing the Web from mobile phones is expected to surpass the number using laptops, tablets, and desktop computers combined. App use has similarly exploded. ...
  Location-Based Marketing, Mobile Marketing, Smartphones
• E-commerce Benchmarks: Email Conversion Rates Drop in 2Q13Ayaz Nanji
  The average conversion rate from email for e-commerce websites dropped in the second quarter of 2013, falling to 3.34%, from 3.56% in 2Q12, according to a recent report from Monetate.
  E-Commerce, Email, Email Marketing, Mobile Marketing, Research Summaries, Social Media, Social Networking
• #SocialSkim: Social Media This Week: Twitter's IPO, Apple, 'Verified' on Pinterest, Viral Video KingAngela Natividad
  This week, we've got Twitter's upcoming IPO, Apple's latest product announcements (and the bevvy of competitor tweets that followed), how to get "verified" on Pinterest (and why), what brands tweeted ...
  Advertising, Blogging, Consumer Electronics, Digital Theory, Metrics, Mobile Marketing, Search Engine Marketing, Smartphones, Social Business, Social Media, SocialSkim
• How Consumers Reacted Online to Apple's New iPhones and iOSAyaz Nanji
  Most consumers online greeted Apple's announcement of its two new phones (iPhone 5S, 5C) and new iOS (iOS 7) positively, according to a recent analysis by NetBase.
  Digital Marketing, Mobile Marketing, Research Summaries
• Mobile Minute [Video]: What the New iPhones Mean for Your AppsKevin Harwood
  An iOS expert talks about what cheaper phones and faster chips mean for your apps.
  Consumer Electronics, E-Commerce, Mobile Marketing, Smartphones, Technology
• Seven Do's and Don'ts of Mobile App Marketing [Infographic]Verónica Jarski
  The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succeed in it.
  Consumer Electronics, Content, Customer Behavior, Digital Marketing, Marketing Tips, Mobile Marketing, Smartphones
• Mobile Minute [Video]: How to Get Your Apps Ready for iOS7Rene Cacheaux
  Apple's ushering in a design overhaul, and it's expected to get adopted fast. What should marketers know about iOS 7? Here are the basics.
  Customer Experience, Mobile Marketing, Smartphones, Technology
• 11 SMS Marketing Best-Practices for Better, Results-Driven Text Messaging CampaignsR.J. Talyor
  Today's consumers are mobile, on the go, sending and receiving messages of all types. The fundamental practices outlined in this article provide a solid foundation for how to communicate with ...
  Content, Customer Communications, Marketing Strategy, Mobile Marketing, SMS
• Design Emails With a Mobile Mindset: Five TipsCeline Neulat
  Most companies have only a basic mobile optimization strategy, if any at all, so here are five tips for taking your email to the small screen.
  Content, Email, Mobile Marketing, Smartphones, Website Design
• The State of Video in 2013 [Video Infographic]Jose Sanchez
  This video infographic about the state of video marketing and its growth within social media channels provides facts and figures about the growth of video, its consumption on mobile devices, ...
  Content, Marketing Strategy, Mobile Marketing, Video Blogs, Videos
• Mobile Email Benchmarks and Trends by IndustryAyaz Nanji
  Consumers open almost half of all marketing emails on mobile devices, yet they prefer to interact with promotional messages on a computer, according to a recent report by Yesmail Interactive.
  Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• Responsive Web Design: The Next Great Hope or All Hype? [Infographic]Verónica Jarski
  Using Responsive Web Design, you can adapt website layouts to various device types. So why isn't every company using it? Here's an infographic that looks at the pros and cons.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Experience, Mobile Marketing, Smartphones, Website Design, Websites
• #SocialSkim: Social Media This Week, Including Facebook's Big Plans, LinkedIn and TeensAngela Natividad
  Just when you think you get social, it changes again. (That's part of its charm.) See two examples of subversive social culture, Facebook's plans to bring internet to the 'net-less, ...
  Advertising, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter, User-Generated Content, Videos, Vine
• Mobile Minute [Video]: How Wearable Tech Is Forever Changing HealthcareDiego Larrea-Puemape
  At this year's Wearable Technologies Conference, we saw the latest innovations. What got us most excited for their potential? Wearables in healthcare.
  Digital Theory, High-Tech Marketing, Mobile Marketing, Technology
• The Latin American Digital Consumer: Nuances and Opportunities for Brands [Infographic]Verónica Jarski
  Latin America's Internet population is the fastest growing in the world. Check out the following infographic to find out which LatAm countries rank highest in Internet use, what online activities ...
  Customer Behavior, Demographics, Facebook, Google+, International Marketing, Mobile Marketing, Twitter, YouTube