Mobile Marketing

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• Most Frugal US Cities: Atlanta, Orlando, and TampaLenna Garibian
  Saving money has become second nature for many Americans, but the South and Midwest still have a leg up on the rest of the country, according to the 2012 Savings ...
  Customer Behavior, Mobile Marketing, Research Summaries
• 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)Jeffrey K. Rohrs
  This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI ...
  Ad Copy, Advertising, Brand Awareness, Branding, Customer Acquisition, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing, Email, Facebook, Integrated Marketing, Interactive Marketing, Lead Generation, Mobile Marketing, Online Marketing, Smartphones, Social Media, Television
• PayPal Still Dominating Digital Wallet MarketplaceLenna Garibian
  Only 51% of US consumers are aware of digital wallet providers other than PayPal, even as electronic payment providers, mobile phone carriers, banks, and retailers themselves line up for a ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Technology
• Mobile Search Advertising Just Got Way Easier: AdWords Enhanced CampaignsLarry Kim
  Today (Feb. 6, 2013) Google announced some major upcoming changes that will make mobile ad campaign management exponentially simpler in AdWords. The new "Enhanced Campaigns" will be available as an ...
  Advertising, Google, Location-Based Marketing, Mobile Marketing, PPC Campaigns, Search Engine Marketing, SMBs
• Mobile Is Maturing [Infographic]Verónica Jarski
  More chief technology officers are making mobile a priority and dedicating greater resources to it. The following infographic from MutualMobile details how CTOs are thinking about mobile and why it ...
  Customer Behavior, Customer Relationships, Digital Marketing, Management, Mobile Marketing
• What Not to Do With Your Online Presence in 2013Tara Banda
  If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing ...
  Blogging, Community, Customer Engagement, Google, Local Marketing, Mobile Marketing, Search Engine Marketing, SEO, Social Media, Testimonials, Websites
• News Consumption: Digital, Mobile, and Social Media TrendsLenna Garibian
  Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York ...
  Content, Customer Behavior, Facebook, Google+, Mobile Marketing, Research Summaries, Search Engines, Social Media, Word-of-Mouth
• Five Ways to Treat Your Retail Customers Better (and Boost Profits) in 2013Angel Morales
  It's time to get serious about your strategies for 2013. How will you treat your customers? How will you acknowledge their experiences and build their brand loyalty? How will you ...
  Customer Acquisition, Customer Experience, Customer Relationships, Direct Marketing, E-Commerce, Email, Email Marketing, Integrated Marketing, Mobile Marketing, Online Marketing, Social Media, Targeting
• Facebook Surpasses Google Maps, Now No. 1 Mobile App in USLenna Garibian
  Facebook closed out 2012 with good news on the mobile front: Ranked by audience size, Facebook captured the No. 1 spot from Google Maps as the top US mobile app ...
  Customer Behavior, Facebook, Google, Mobile Marketing, Research Summaries, Social Media
• Saving Time and Money Are Key Drivers of Shopping via MobileLenna Garibian
  Nearly two-thirds (63%) of smartphone owners expect to be shopping more via their mobile device over the next couple years; moreover, among such mobile devotees, saving time and money are ...
  Advertising, Customer Behavior, E-Commerce, Location-Based Marketing, Mobile Marketing, Research Summaries
• The Power of Mobile [Infographic]Verónica Jarski
  Smartphones and tablets are growing in popularity, so you might be assuming that they are completely transforming how folks shop. Transforming? Yes. Completely? Not quite. This infographic shows how mobile ...
  Consumer Electronics, Customer Behavior, Customer Engagement, High-Tech Marketing, Mobile Marketing, Smartphones, Social Media
• Sports in 2012: On-the-Go Content, Marketable AthletesLenna Garibian
  From stats and scores to game footage, mobile devices played a huge role in sports content consumption in 2012, according to Nielsen's 2012 Year in Sports summary, including its annual ...
  Advertising, Mobile Marketing, Research Summaries, TV, Twitter
• 10 Personal Branding Trends for 2013 (Part 2)William Arruda
  In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends ...
  Branding, Career Management, Collaboration, Facebook, LinkedIn, Mobile Marketing, Networking, Social Networking, Videos
• Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'Lenna Garibian
  Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose ...
  Customer Engagement, Email, Facebook, Mobile Marketing, Pinterest, Research Summaries, Smartphones, Social Media, Twitter, Websites
• Facebook Graph Search, a Pinterest Campaign, Dropify, and More: This Week in Social Media #SocialSkimAngela Natividad
  Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's ...
  Advertising, B2B Marketing, Community, Community Management, Customer Behavior, Demographics, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Pinterest, Social Business, Social Media, SocialSkim, Twitter
• 10 Personal Branding Trends for 2013 (Part 1)William Arruda
  At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting ...
  Branding, Career Management, Content, Content Marketing, Job Search, LinkedIn, Mobile Marketing, Personal Branding, Pinterest, Social Media, Social Networking, YouTube
• Social Media and Video Influence IT Purchasing DecisionsLenna Garibian
  When making purchasing decisions about tech products and services, business and IT professionals are turning to social, mobile, and video content in a big way in the United States, according ...
  B2B Marketing, Customer Behavior, High-Tech Marketing, Mobile Marketing, Research Summaries, Social Media, Videos, Websites
• How to Avoid 'False Choices' in Content MarketingJoe Chernov
  Our penchant for snappy axioms—most of them a derivative of "set content free"—has put content marketing on a collision course with otherwise sensible business objectives.
  B2B Marketing, Brand Awareness, Branding, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Marketing Strategy, Mobile Marketing, Positioning, Technology, Web Content
• #SocialSkim: Social Media Update, Week of January 7, 2013Angela Natividad
  What’s the talk this week? Kim Jong-Un’s new Twitter friend and the truth about G+, B2B growth stats and some exciting CES tech, news from ConnecTV and handy charts that ...
  Advertising, B2B Marketing, Consumer Electronics, Digital Theory, Facebook, Google, Google+, Mobile Marketing, Social Business, Social Media, SocialSkim
• Pew: Digital, Social Technologies Redefining Arts PromotionLenna Garibian
  The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations changing the way they stage performances, mount and showcase exhibits, engage audiences, sell tickets, and ...
  Blogging, Customer Behavior, Facebook, Mobile Marketing, Online Marketing, Research Summaries, Social Media, Social Networking, Technology, Twitter, Websites, YouTube