Permission Email Marketing

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• Just Leave Me Alone!
  You wouldn't add random people to your email list without their permission—you know better than that—but perhaps you're willing to take liberties with the email addresses of prominent bloggers like Chris Brogan. ...
  Email Lists, Email Marketing, Permission Email Marketing
• Digital Marketing Factbook: A Glimpse Inside
  This article presents a small sampling of the vital research data about today's email, search, and social media marketing that's contained in the MarketingProfs Digital Marketing Factbook, designed to be ...
  Digital Marketing, Email Marketing, Facebook, Permission Email Marketing, Research, Search Engine Marketing, Social Media
• 20% of Commercial Emails Not Delivered
  As the global recession grinds on, marketers continue to turn to email marketing to drive sales. But those efforts often confront email-deliverability obstacles: In the US and Canada, more than ...
  B2B Marketing, Email Deliverability, Email Marketing, Permission Email Marketing, Recession, Research, Sales
• Avoid Gmail's Black Hole
  In a post at Copyblogger, Sonia Simone reports on a recent study from Return Path that found 23 percent of permission-based email never reaches the inbox of Gmail users. "No, ...
  Customer Behavior, Email Marketing, Google, Permission Email Marketing
• Don't Become a Frenemy
  "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
  Copywriting, Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Personalization, Referrals
• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer BaseRuth P. Stevens
  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any ...
  B2B Marketing, Creativity, Email Lists, Permission Email Marketing, Targeting, Tradeshows/Events, Website Design
• They're Just Not That Into You
  It's one of the oldest clichés in the book, and one of the most persistent: parents who assume everyone else will share an equally enraptured fascination with the accomplishments of ...
  Customer Behavior, Email Marketing, Permission Email Marketing
• Time for Some Spring Cleaning
  Spring is here, and Karen Talavera wants to clean house. "[N]ow is the perfect time for us to critically re-examine our programs, campaign processes, and messages with a fresh, unbiased ...
  Customer Engagement, Email Marketing, Permission Email Marketing, Testing
• Spring Is Here: Time to Unclutter Your Email MarketingKaren Talavera
  Here are five essential areas of any email marketing program that are worth poking around in. Turn over some rocks, and don't hesitate to dump anything you discover underneath that ...
  Email Lists, Email Marketing, Permission Email Marketing, Testing, Writing
• Sure, I'll Come Fly With You!
  It's refreshing when a company seems to get it right, and DJ Waldow uses a post at the Bronto blog to explain why email messages from US Airways impress him ...
  Email Marketing, Email Subject Lines, Landing Pages, Permission Email Marketing
• This Email Doth Protest Too Much
  Marketers committed to a permission-based email strategy have an understandable urge to remind subscribers of the fact, especially when they're being unfairly flagged as spammers. In a post at the ...
  Copywriting, Email Marketing, Permission Email Marketing
• You Don't Know I Want to Go
  In a post at the Email Wars blog, Dylan Boyd discusses the tricky status of permission-based email lists following a corporate merger or acquisition. "[H]ow does a company go about ...
  Email Marketing, Permission Email Marketing
• Welcome Home!
  "A good opt-in procedure lays the foundation for a strong email program," writes Loren McDonald in an article at MarketingProfs, "but a well-thought-out series of welcome emails will help turn ...
  Email Marketing, Permission Email Marketing
• The Long Goodbye
  "Contrary to popular belief among marketers," says a ReturnPath whitepaper, "an unsubscribe request is not necessarily the end of a customer relationship. By executing a well-thought-out, positive unsubscribe experience, a ...
  Email Marketing, Permission Email Marketing
• Let Me Go!
  In a recent blog post, Patrick Byers talks about an email he received from a ski resort announcing the opening dates for each of its mountains. "I don't recall signing ...
  Email Marketing, Permission Email Marketing, Website Design
• Please Come Back to Me
  According to Loren McDonald, any email list will include recipients who have unsubscribed "emotionally." Instead of hitting the unsubscribe button, they delete your messages without reading them, or direct their ...
  Customer Retention, Email Marketing, Permission Email Marketing
• Knock It Off!
  "I subscribe to a wonderful Web-based entity that sends me a weekly newsletter, which I enjoy very much," begins an entry in the Editorial Emergency newsletter. "But a while back ...
  Email Marketing, Permission Email Marketing
• Going Green: Moving Printed Newsletters, Statements, and Promotions to EmailChris Lovejoy
  In this day and age, one could say that green is the new black. More than ever, consumers are engaged in environmentally sound practices. And companies can easily leverage this ...
  Direct Marketing, Email Marketing, Green Marketing, Permission Email Marketing, Promotions
• Just Let 'Em Go, OK?
  According to a post at the True You Marketing (TYM) blog, "Dennis McConnell … sailed merrily into the office … only to find seven unsubscribe messages in his inbox." All ...
  Customer Retention, Email Lists, Email Marketing, Permission Email Marketing
• There Goes the Neighborhood
  No matter how upright you are as a mailer, your good reputation won't follow you to a new IP address: for all an ISP knows, you could be a spammer. ...
  Email Marketing, Permission Email Marketing