Personal Branding

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• Successful Networking Through Personal BrandingDaniel Schawbel
  Some 80% of available jobs are never advertised, and over half of all employees obtain their jobs through networking. The most important component of a successful job search is your ...
  Career Management, Facebook, Job Search, MySpace, Personal Branding, Social Networking
• Never Look for a Job AgainWilliam Arruda
  What if you never had to look for a job again? Try a job search role reversal: Instead of seeking out jobs, have them come to you. That's the future ...
  Career Management, Job Search, Personal Branding, Social Networking
• The Four Principles of 'Career Distinction'William Arruda
  Professional success today requires that you change the way you think about your career—by treating career management as an ongoing activity. Creating your personal brand helps you do so—with the ultimate ...
  Career Management, Job Search, Personal Branding
• The Personal Brand Champion of the WorldNick Wreden
  He could stop traffic in Moscow, Tokyo, Nairobi, Shanghai, and Mumbai. Kings, presidents, and prime ministers worldwide would take his call. He outshines Madonna, Mick Jagger, and Meryl Streep. Although ...
  Brand Awareness, Branding, Marketing Inspiration, Personal Branding
• Have You Been Digitally Dissed?William Arruda
  Career Management, Google, Personal Branding, Thought Leadership
• What's Your Google Identity?William Arruda
  To be successful today, you must have a clear and compelling online identity. People are googling you and making decisions about you from what Google reveals. Whether you are an employee ...
  Blog Comments, Career Management, Google, LinkedIn, Personal Branding
• Have You Been Digitally Dissed?William Arruda
  Hiring managers are googling you—as are your clients and business partners. Maybe you're being googled right now as you read this article. Personal googling is a phenomenon guaranteed to impact ...
  Career Management, Google, Job Search, Personal Branding
• Managing Your Marketing Career: Creating Your Personal Communications PlanWilliam Arruda
  You are probably very familiar with the concept of communications planning. Perhaps you manage the communications for your company. Now you need to take that same communications expertise and apply ...
  Blogging, Career Management, Personal Branding, Targeting, Thought Leadership, Websites
• Small Business Branding: The Personal ConnectionWilliam Arruda
  Branding, Collaboration, Management, Marketing Tips, Personal Branding, Small Business
• Branding: All You Need Is LoveWilliam Arruda
  As a marketer, you are quite aware of the connection between branding and emotion. Countless books and articles have been written about it in the past few years. It's clear ...
  Branding, Marketing Inspiration, Personal Branding, Targeting
• Branding: All You Need Is LoveWilliam Arruda
  We use the word love a lot when it comes to our favorite brands. Similarly, talk about emotions and successful brands is music to the ears of career-minded professionals who ...
  Brand Loyalty, Brand Positioning, Branding, Career Management, Personal Branding
• The Hashemi Brand in Iran's ElectionsTori Egherman
  The elections in Iran are in full force, with only a few days left until the Friday ballot. Iranian television is filled with interviews with the candidates, sound bytes and ...
  Blogging, Personal Branding, Social Media, Websites, Word-of-Mouth
• Managing Your Marketing Career, Part 2: Online VisibilityWilliam Arruda
  To have a successful career in marketing, performing well is no longer enough. You need a solid reputation that extends beyond the walls of your company--and you have to be ...
  Blogging, Career Management, Google, Personal Branding, Thought Leadership, Websites, Writing
• Marketing Career Tips: Five to Thrive in 2005William Arruda
  It's natural to start thinking about your career in the beginning of a New Year—a time for resolution, reflection and rebirth. To help you focus on taking your marketing career ...
  Career Management, Google, Personal Branding
• Heritage: A Master Brand BuilderJoseph Benson
  We all know, buy and experience brands that have a great heritage. For some of us, it is Mercedes, Philips or Disney. For others, it is McDonalds, Heineken or Gucci. ...
  Brand Positioning, Branding, Personal Branding
• Five Steps to a New JobDebra Feldman
  If the message describing your abilities and the benefits you bring to a prospective employer isn't compelling and clear, another candidate will slip in ahead of you.
  Career Management, Job Search, Personal Branding, Targeting
• SWOT Team: Do PowerPoint Improvements Ever End?Hank Stroll
  This week, weigh in with your own suggestions to: How do we create a PowerPoint slide deck everyone will love? Also this week, read your answers to: What's the best ...
  Job Search, Marketing Challenges, Personal Branding
• SWOT Team: Toot Your Own HornHank Stroll
  his week, weigh in with your own two pesos to: What's the best way to secure needed publicity? Also this week, read your answers to last week's thorny dilemma: Is ...
  Career Management, Job Search, Marketing Challenges, Personal Branding
• Google, the VerbWilliam Arruda
  Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical to successful personal branding.
  Google, Job Search, Personal Branding, Thought Leadership, Websites, Writing
• The Brand Called WeNick Wreden
  We should always keep striving to improve and enhance the brand called Me. But we should always be aware of the brand called We, which reflects the uncontrollable, omnipresent ability ...
  Google, Personal Branding, Positioning, Social Networking