Research Summaries

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• Social Media a Top Lead-Gen Channel for Tech Marketers
  Over two-thirds of high-tech marketing professionals (68%) say lead generation is their top marketing priority this year and 74% cite social media as among the top emerging marketing channels for ...
  Channel Marketing, High-Tech Marketing, Lead Generation, Mobile Marketing, Research Summaries
• Consumers OK With Scandalized Celebs' Endorsing Brands
  Three-quarters of Americans (74%) say when a celebrity endorser gets involved in a scandal, how they feel about the brands that the celebrity endorses is not affected, according to a ...
  Brand Equity, Demographics, Research Summaries
• CEOs Rethink Customer Relationships as Business Complexity Grows
  Many CEOs are doubtful their companies can handle a volatile, increasingly complex business environment: 79% expect high or very high levels of business complexity over the next five years, and ...
  Customer Relationships, Customer Satisfaction, Forecasts, Research Summaries
• Women Eager to Receive Mobile Coupons
  Apparently, nearly everyone is looking for a bargain these days, especially women: 93% of women age 16-54 who use mobile devices say they are always on the lookout for special ...
  Mobile Marketing, Pricing, Research Summaries, Smartphones, Women
• Movie Downloading and Streaming Tripled in 2009
  The number of US online consumers who had streamed or downloaded a full-length movie within the previous 30 days roughly tripled in 2009 from 2008 levels as consumers continued to ...
  Customer Behavior, Research Summaries, Videos
• E-readers, Tablets to Become Mass-Market Devices
  Over one-half (57%) of surveyed US consumers say they plan to purchase an e-reader or tablet within the next three years—29% plan to purchase one within the next year—according to ...
  Customer Behavior, Forecasts, Research Summaries
• Social, Mobile, Video Marketing ROI Tough to Measure
  As marketers struggle to find the marketing mix that delivers the greatest impact for their businesses, most have yet to fully adopt emerging channels: Only 14% say they now use ...
  Forecasts, Marketing Strategy, Mobile Marketing, Research Summaries, Social Media, Videos
• Display Ads Rebound: 1.1 Trillion Delivered in 1Q10
  US Internet users received a record 1.1 trillion display ads* during the first quarter of 2010, up 15% from a year earlier, with Facebook the top display-ad publisher and AT&T ...
  Advertising, Facebook, Research Summaries
• Social Media Sponsorships to Reach $56.8M in 2010
  Amid double-digit declines in traditional ad spending, the emerging category of social media sponsorships grew 13.9% to $46.0 million in 2009 and is forecast to climb 23.6% to $56.8 million ...
  Research Summaries, Social Media, Word-of-Mouth
• Consumers Less Anxious About Economy, but Cautious: RBC
  Americans are beginning to shed their anxiety about the economy, which has dominated consumer sentiment over the past two years, and they are less pessimistic about both their local economies ...
  Customer Behavior, Economic Crisis, Research Summaries
• Email Unsubscribe Benchmarks: Marketers Offer More Control
  Many retail email marketers have learned that their best defense against subscribers' clicking the "report spam" button is to provide not only a friction-free process to enable unsubscribing but also ...
  Customer Behavior, Email Marketing, Research Summaries, Spam
• World's Most Valued, Resilient Brands Led by Tech
  The world's strongest brands have proven their resilience to recession: When most key financial indicators plummeted last year, the value of the BrandZ* Top 100 brands, led by technology brands, ...
  Brand Equity, Recession, Research Summaries
• 'Dwell Rate' of Ad Engagement Impacts Conversion
  Marketing campaigns that actively engage consumers online for longer periods of time—by enticing them to "Dwell"—are more likely to generate high conversion rates and are three times more effective at ...
  Advertising, Customer Engagement, Research Summaries, Search Engine Marketing
• Women Download More Mobile Content
  Women consume two times more mobile content than men, accounting for 67% of downloads among unique users on Myxer's mobile content site in April 2010, and downloading on average 17% ...
  Customer Behavior, Mobile Marketing, Research Summaries, Women
• Consumers Hesitant to Spend
  Consumers won't be spending the US economy out of recession any time soon: Despite positive news that retail sales are improving, consumers are still concerned about their jobs and remain ...
  Customer Behavior, Recession, Research Summaries
• Woman-Owned Businesses Put Customers First, Systems Last
  Most women-owned small businesses say customer service is a top strategic priority—but don't have a formal, companywide customer-service strategy—and many do not take advantage of important marketing channels, such as ...
  Customer Service, Recession, Research Summaries, Small Business, Social Media, Websites
• Google Takes 71% of Searches in April
  Google continued to dominate search in April, accounting for 71.4% of all US searches conducted in the four weeks ended May 1, 2010, up 2% from March, according to Experian ...
  Experian Hitwise Data, Google, Research Summaries, Search Engines
• Consumers Prefer Verizon Service (but Want iPhone)
  Verizon continues to lead the telecom industry in wireless service customer satisfaction: 49% of Verizon customers surveyed say they are very satisfied with their cellular service, compared with 23% of ...
  Customer Satisfaction, Research Summaries, Smartphones
• Most Americans Post Risky Information Online
  Over one-half (52%) of adult Americans who use social networks, such as Facebook and MySpace, have posted risky personal information online, and 23% of Facebook users haven't used the site's ...
  Customer Behavior, Facebook, MySpace, Research Summaries, Social Networking
• Social Networks Influential, Not Always Trusted
  Nearly one in five US Internet users (18%) say they have purchased a product because of something they have seen on a social networking website—such as Facebook or Twitter—yet social ...
  Facebook, Research Summaries, Social Networking, Twitter