Research Summaries

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• Twitter Reveals iPad Sentiment
  Over the weekend of Apple's April 3 release of the iPad, 73% of circulated tweets were favorable toward the iPad, but 26% expressed disappointment that the iPad could not replace ...
  Consumer Electronics, Research Summaries, Twitter
• Corporate Reputations Improve, Berkshire Hathaway No. 1
  After hitting rock bottom during the height of corporate bailouts and the economic crisis, the public's perception of corporate America is bouncing back: The percentage of Americans who say the ...
  Brand Equity, Economic Crisis, Reputation Management, Research Summaries
• Shoppers Making Fewer Trips, Spending Less
  The recession continues to ravage retailers: The downward trend of fewer shopping trips by consumers hit a new low in February 2010 with a 4% year-over-year decline in monthly all-outlet ...
  Customer Behavior, Nielsen Data, Recession, Research Summaries
• Social Consumers' Opinions More Credible Than Brands'
  Consumer-based word-of-mouth (WOM) information is viewed as the most reliable source of information about brands on social networking sites: 38% of social networking users say posts from other consumers are ...
  Branding, Research Summaries, Social Networking, Word-of-Mouth
• Online TV Viewers Tolerate Ads Well
  US Internet users who watch TV content online tolerate 6-7 minutes of online advertising per hour, substantially higher than the roughly four minutes of ads per hour currently delivered online ...
  Advertising, Customer Behavior, Research Summaries, Television
• Small Business Owners Sour on Economy
  America's small business owners say business conditions are getting worse: After some upward trends for most of last summer and into the fall, the Discover Small Business Watch, a monthly ...
  Recession, Research Summaries, Small Business
• Marketers: Shifting to Digital; Email, Search Perform Best
  Most marketing executives cite email or search marketing as their company's top-performing advertising channel in 2009—39.4% and 23.6%, respectively—and over nine in ten (93.6%) say they plan to increase their ...
  Channel Marketing, Email Marketing, Research Summaries, Search Engine Marketing
• Ad Spend Forecast Revised Upward
  Marking the beginning of a moderate recovery, worldwide advertising expenditure is forecast to grow 2.9% this year, an upward revision of nearly 2 percentage points from the 1% forecast issued ...
  Advertising, Forecasts, Research Summaries
• Twitter: 50 Million Sticky Tweets a Day
  Twitter generated steady growth in tweet activity in the four months ended March 25, 2010, especially among consumers outside the US, while maintaining strong retention and stickiness among its new ...
  Customer Behavior, Research Summaries, Twitter
• Newspaper Ad Revenue Plummeting
  In the face if a weak economy and declining readership in the print space, the US newspaper industry generated an estimated $27.6 billion in total ad revenue in 2009, down ...
  Advertising, Customer Behavior, Research Summaries
• Consumer Confidence Rebounds in March
  The Conference Board Consumer Confidence Index, which had decreased in February, rebounded in March and now stands at 52.5 (1985=100), up from 46.4 in February, the Conference Board reported.
  Customer Behavior, Customer Experience, Forecasts, Research Summaries
• Social Media for Kids: Moshi Monsters Soars
  Visits to the popular children's social media website Moshi Monsters for the week ended March 20, 2010 were 23 times greater than for the equivalent week a year earlier, and ...
  Experian Hitwise Data, Research Summaries, Search Engines, Social Media
• Behaviorally Targeted Ads More Valuable, Effective
  Behaviorally targeted (BT) advertising generated on average 2.68 times the revenue per ad as non-targeted run-of-network (RON) advertising in 2009, while average CPMs for behaviorally targeted advertising were over twice ...
  Advertising, Research Summaries, Targeting
• Recalls Destroying Toyota's Reputation for Quality
  The recent recalls of Toyota automobiles have undermined the carmakers' reputation: Consumers who have a positive perception of Toyota's commitment to building quality cars fell to 21.8% in March 2010, ...
  Brand Equity, Customer Behavior, Reputation Management, Research Summaries
• Email Users Take Risks With Spam
  Email users look for a variety of signs to identify spam in their inboxes: 75% look at senders' names or addresses and 67% look at subject lines, while approximately one-half ...
  Email Subject Lines, Research Summaries, Spam
• Trust in Yellow Pages Remains Strong
  Nearly two-thirds (65%) of consumers surveyed say they referenced print or Internet Yellow Pages when looking for local business information in the previous month, according to a study by the ...
  Customer Behavior, Local Marketing, Research Summaries, Search Engines
• Carrier App Stores Strong, but Apple Leads
  Despite the buzz around application stores tied to specific mobile devices such as the iPhone and the BlackBerry, carrier app stores are alive and well in the US: one-half (50%) ...
  Customer Satisfaction, Nielsen Data, Research Summaries, Smartphones
• Social Media Consumers More Likely to Buy, Recommend
  Two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more likely to buy ...
  Referrals, Research Summaries, Social Media, Word-of-Mouth
• iPad Matches Kindle in Awareness, Purchase Intent
  Less than a week before iPad's April 3 ship date, nearly two-thirds (65%) of consumers are aware of Apple's tablet device and 15% are already thinking about buying it in ...
  Brand Awareness, Consumer Electronics, E-Books, Research Summaries
• Small Biz Search Spend Surges in 4Q09
  Small business advertisers spent on average $2,149 on search advertising in the fourth quarter of 2009, up 111% from $1,018 spent in the same period a year earlier, and up ...
  Advertising, Keywords, PPC Campaigns, Research Summaries, Small Business