Research Summaries

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• The Incredible Amount of Data Generated Online Every Minute [Infographic]Ayaz Nanji
  Users of the Internet generate 2.5 quintillion bytes of data each day, on average, according to recent research from Domo.
  Big Data, Data, Research Summaries, Websites
• The 10 Brands US Consumers Feel Most Intimately Connected WithAyaz Nanji
  Consumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according to recent research from MBLM.
  Brand Loyalty, Brand Management, Branding, Research Summaries, Survey Data
• Winter Is Coming: What Retailers Can Do to Prepare for the HolidaysAyaz Nanji
  Retail marketers say developing content and promotions well ahead of time is the most effective thing that can be done to prepare for the winter holiday shopping season, according to ...
  Digital Marketing, E-Commerce, Marketing Strategy, Research Summaries, Retail Marketing, Survey Data
• Online vs. In-Store: How Consumers Prefer to ShopAyaz Nanji
  Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• The Top 15 US Web Properties and Mobile AppsAyaz Nanji
  Google and Facebook control both the most-visited Web properties and the most-used mobile apps in the United States, according to recent research from comScore.
  Customer Behavior, Facebook, Google, Mobile Marketing, Research Summaries, Websites
• Consumers' Biggest Pet Peeves With E-Commerce SitesAyaz Nanji
  Consumers say their biggest pet peeves with e-commerce sites are poor navigation and opaque pricing, according to recent research from Corra.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data, Website Design
• YouTube Advertising Benchmarks by Age, Device, and IndustryAyaz Nanji
  Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social.
  Advertising, Research Summaries, Videos, YouTube
• The Martech Purchase Process: How Buyers Evaluate VendorsAyaz Nanji
  Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO ...
  Customer Behavior, Research Summaries, Sales, Survey Data, Technology
• How Email Is Accessed in 2017: Top Devices, Platforms, and ClientsAyaz Nanji
  More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path.
  Digital Marketing, Email, Email Marketing, Email Service Providers, Research Summaries
• Is Amazon a Friend or Foe to Its Merchants?Ayaz Nanji
  Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems.
  E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Paid Social Media Budgets: Network Ad Spend TrendsAyaz Nanji
  Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to ...
  Advertising, Facebook, Instagram, Pinterest, Research Summaries, Sales and Advertising, Snapchat, Social Media, Social Networking, Survey Data, Twitter
• Podcast Advertising: Revenue and Format TrendsAyaz Nanji
  Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.
  Advertising, Content, Podcasting, Research Summaries, Sales and Advertising
• The Post-Purchase Experience: What Consumers WantAyaz Nanji
  Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology.
  Customer Behavior, Customer Experience, Customer Relationships, Customer Retention, Customer Service, Research Summaries, Survey Data
• The State of OTT Video Viewing: Top Devices and PlatformsAyaz Nanji
  Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore.
  Content, Customer Behavior, Research Summaries, Television, TV, YouTube
• The 20 Most Effective Numbers in Facebook Post HeadlinesAyaz Nanji
  List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo.
  Content, Copywriting, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Writing
• Customer Referral Programs: Top Methods and RewardsAyaz Nanji
  The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity.
  Customer Acquisition, Customer Behavior, Customer Engagement, Research Summaries, Sales, Survey Data
• How Salespeople Improve Their SkillsAyaz Nanji
  Most salespeople turn to their peers and networks for tips on how to improve professionally, rather than rely on team (company) training resources and content sources, according to recent research ...
  Career Management, Research Summaries, Sales, Sales and Advertising, Survey Data
• What Differentiates High-Performing Marketing TeamsAyaz Nanji
  High-performing marketing teams are more likely than underperforming marketing teams to focus on the customer experience, coordinate closely with Sales, and engage consumers across channels, according to recent research from ...
  Customer Experience, Marketing Strategy, Research Summaries, Sales, Survey Data
• The Remarkable Reach of Traditional RadioAyaz Nanji
  Traditional radio continues to reach more US adults each week than any other media channel or any type of digital device, according to recent research from Nielsen.
  Advertising, Content, Customer Behavior, Research Summaries, Survey Data
• Are Americans Ever Free From Work Email? [Infographic]Ayaz Nanji
  Most Americans are dealing with work emails after office hours, including checking their inboxes on weekends and while on vacation, according to recent research from Reachmail.
  Career Management, Email, Email Marketing, Research Summaries, Survey Data