Research Summaries

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• Which Digital Channels Deliver the Best ROI?Ayaz Nanji
  Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse.
  Digital Marketing, Email Marketing, Interactive Marketing, Research Summaries, ROI, Survey Data
• The 10 Most Liked Enterprise CEOs and Marketing Agency CEOsAyaz Nanji
  Craig Jelinek of Costco is the most-liked CEO of a major US public corporation, and Richard Edelman of Edelman is the most-liked CEO of a US marketing agency, according to ...
  Brand Management, Career Management, Management, Research Summaries, Survey Data
• Email Engagement Rates by Day of the WeekAyaz Nanji
  Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes ...
  Benchmarking, Digital Marketing, Email, Email Marketing, Research Summaries
• What Advertisers Look for in Video Content PlatformsAyaz Nanji
  Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll video ad campaigns on, according to recent research from Trusted Media Brands.
  Advertising, Digital Marketing, Research Summaries, Survey Data, Videos
• Do Consumers Fill Out Brand Feedback Surveys Thoughtfully?Ayaz Nanji
  Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research from Customer Thermometer.
  Customer Communications, Customer Relationships, Customer Satisfaction, Research Summaries, Survey Data
• More Honesty, Less Snark: How Consumers Want Brands to Act on Social MediaAyaz Nanji
  Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social.
  Brand Positioning, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data, Writing
• The Top 10 Companies on LinkedIn: Where Professionals Most Want to WorkAyaz Nanji
  Alphabet (Google's parent company) and Amazon are the large companies LinkedIn members in the United States most want to work for, according to recent research from the social network.
  Career Management, LinkedIn, Research Summaries
• The Most Effective Triggered Email Types for E-Commerce BrandsAyaz Nanji
  Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries
• The Future of Public Relations: Trends, Skills, PR vs. MarketingAyaz Nanji
  Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...
  Career Management, Digital Marketing, Public Relations, Research Summaries, Social Listening
• The Current Economic and Hiring Climate for Small BusinessesAyaz Nanji
  Small business owners are optimistic about their current business situation as well as the outlook for the next 12 months, according to recent research from Gallup and Wells Fargo.
  Career Management, Research Summaries, Small Business, SMBs, Survey Data
• The Media and Internet Habits of Moms in 2017Ayaz Nanji
  Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research ...
  Demographics, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data, Television, Women
• The Most Important Social Network for InfluencersAyaz Nanji
  Instagram is both the most used social network by influencers and the top social network influencers focus on, according to recent research from Hashoff.
  Facebook, Influencer Marketing, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, YouTube
• What Grade Do Marketers Give Their Personalization Efforts?Ayaz Nanji
  Are marketers pleased with the level of personalization in their own marketing efforts—and in the email, Web, and mobile channels they use? What grades do they give themselves?
  Content, Marketing Strategy, Personalization, Research Summaries, Survey Data
• The Digital Marketing Channels Small Businesses Use MostAyaz Nanji
  Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip.
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• Which Flexible Work Options Employers Offer vs. What Employees Actually WantAyaz Nanji
  More than three-quarters (76%) of marketing executives say their company offers some form of alternative work arrangement, according to a recent report from The Creative Group.
  Career Management, Management, Research Summaries, Survey Data
• Google Paid Search Trends: 1Q17Ayaz Nanji
  The proportion of clicks on Google AdWords units that originated from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according ...
  Advertising, Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• The Podcast Market in 2017: Demographic and Listening TrendsAyaz Nanji
  One in four Americans has listened to at least one podcast in the past month, according to recent research from Edison Research and Triton Digital.
  Content, Content Marketing, Podcasting, Research Summaries, Survey Data
• What Emotionally Connects Consumers to Brands?Ayaz Nanji
  Consumers say they feel most emotionally connected with a brand that come across as caring about people like themselves, according to recent research from CustomerThermometer.
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Research Summaries, Survey Data
• The Ideal Pre-Roll Ad Lengths for Short-Form VideosAyaz Nanji
  Most consumers say they expect a pre-roll ad to play under 15 seconds on a video that's up to one-minute long, according to recent research from AOL Advertising.
  Advertising, Content, Research Summaries, Survey Data, Videos
• 120 Power Words That Boost Push-Notification EngagementAyaz Nanji
  Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between ...
  Content, Copywriting, Mobile Marketing, Research Summaries, Survey Data, Writing