Research Summaries

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• Neurometric Study: The Effectiveness of Embedded vs. Interstitial Mobile Ads [Infographic]Ayaz Nanji
  Smaller mobile advertisements that appear embedded in the context of apps spark more engagement, visual attention, and action-taking than do larger interstitial mobile ads, according to research from MediaBrix, TrueImpact, ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries
• The Top Digital Channels for Generating B2B LeadsAyaz Nanji
  B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.
  B2B Marketing, Content, Content Marketing, Direct Marketing, Research Summaries, Sales, Social Media, Social Networking, Survey Data
• Emails Sent by Marketers on Mondays Have More MistakesAyaz Nanji
  Emails sent by marketers on Mondays have more errors in their subject lines, on average, compared with emails sent on other days of the week, according to research from Boomerang.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• How Mobile Dominates YouTube Viewership [Infographic]Ayaz Nanji
  Mobile devices now account for 70% of all time spent on YouTube by adults in the US, according to recent research from comScore.
  Content, Customer Behavior, Mobile Marketing, Research Summaries, Videos, YouTube
• The Most Popular Social Network With Micro-InfluencersAyaz Nanji
  Online micro-influencers say Instagram is the best social network for reaching audiences and promoting branded content, according to recent research from Bloglovin'.
  Influencer Marketing, Instagram, Research Summaries, Social Media, Social Networking, Survey Data
• How Inc. 500 Companies Use Social Media: Top Platforms, Benefits, and ChallengesAyaz Nanji
  Some 71% of Inc. 500 companies now have a written social media plan, according to recent research conducted by the Center for Marketing Research, University of Massachusetts, Dartmouth.
  Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Snapchat Benchmarks for BrandsAyaz Nanji
  Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics.
  Benchmarking, Digital Marketing, Research Summaries, Snapchat, Social Media, Social Networking
• The Impact of Gmail Tabs on Email BehaviorAyaz Nanji
  Consumers have steadily moved away from using Gmail's Tabs feature over the past few years, according to recent research from Return Path.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Google, Research Summaries, Survey Data
• The Job Benefits Employees Value MostAyaz Nanji
  For employees, the most important job benefit is health, dental, and vision insurance, according to recent research from Fractl.
  Career Management, Management, Research Summaries, Survey Data
• Account-Based Marketing: Top Tactics, Challenges, and GoalsAyaz Nanji
  Marketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2.
  Account-Based Marketing, Lead Generation, Lead Nurturing, Marketing Challenges, Marketing Strategy, Research Summaries, Sales, Survey Data
• How B2B Tech Buyers Evaluate Vendors: Most Valued and Trusted Information TypesAyaz Nanji
  When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data, Technology
• Is Snapchat Just a Fad?Ayaz Nanji
  US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent.
  Research Summaries, Snapchat, Social Media, Social Networking, Survey Data
• The 10 Super Bowl Ads That Stood Out Most With ConsumersAyaz Nanji
  Super Bowl commercials from Kia and Budweiser were the ones that stood out the most with consumers this year, according to recent research from OdinText.
  Advertising, Research Summaries, Survey Data
• Do Marketers Google Prospective Employees?Ayaz Nanji
  Some 44% of marketing executives and 63% of advertising executives say they search online for information about prospective employees at least some of the time, according to recent research from ...
  Career Management, Google, Management, Research Summaries, Survey Data
• Which Emotions Are Associated With Good (and Bad) Brand Experiences?Ayaz Nanji
  Satisfaction is the emotion consumers most associate with positive brand experiences, according to recent research from InMoment.
  Brand Loyalty, Brand Positioning, Branding, Research Summaries, Survey Data
• The Impact of Email List Segmentation on EngagementAyaz Nanji
  Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse-report, and unsubscribe rates—than non-segmented campaigns, according to recent research from MailChimp.
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• The 20 Most 'Simple' BrandsAyaz Nanji
  Consumers in the United States say Google and Netflix are the most "simple" brands, according to recent research from Siegel+Gale.
  Brand Management, Brand Positioning, Branding, Research Summaries, Survey Data
• How Using Emojis in Instagram Posts Influences EngagementAyaz Nanji
  Instagram posts that include emojis receive 17% more likes and comments than posts that do not include emojis, according to recent research from quintly.
  Copywriting, Instagram, Research Summaries, Social Media, Social Networking
• Small Business Digital Marketing Trends for 2017Ayaz Nanji
  Social media is the top digital marketing tactic/channel small businesses plan to spend additional budget on in 2017, according to recent research from Infusionsoft.
  Marketing Strategy, Research Summaries, Small Business, Social Media, Social Networking, Survey Data
• The State of Influencer Marketing in 2017Ayaz Nanji
  Most marketers are still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, Traackr, and TopRank Marketing.
  Influencer Marketing, Marketing Strategy, Research Summaries, Survey Data