Research Summaries

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• The Top 20 Content Marketing Influencers of 2016Ayaz Nanji
  Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets?
  Content, Content Marketing, Influencer Marketing, Research Summaries, Social Media, Social Networking
• The 10 Most Valuable Global Brands in 2016Ayaz Nanji
  Apple, Google, and Coca-Cola are the most valuable brands in the world this year, according to recent research from Interbrand.
  Brand Awareness, Brand Equity, Brand Loyalty, Brand Management, Brand Positioning, Branding, Research Summaries
• How Many TV Channels Do People Actually Watch?Ayaz Nanji
  Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen.
  Customer Behavior, Research Summaries, Television, TV
• What Third-Generation US Hispanics Want to See in Online Content and in AdsAyaz Nanji
  Some 70% of third-generation Hispanics in the United States say they feel connected to their Hispanic heritage, and more than half say their background is an important part of their ...
  Advertising, Customer Behavior, Demographics, Hispanic Marketing, Research Summaries, Survey Data
• The Impact of Bad Customer Service Experiences [Infographic]Ayaz Nanji
  Some 59% of US workers say they would not deal with a company again after one or two bad customer service experiences, according to recent research from OfficeTeam.
  Customer Behavior, Customer Experience, Research Summaries, Survey Data
• Mobile App Usage and Download Trends for 2016 [Infographic]Ayaz Nanji
  Smartphone apps now account for nearly half of the time consumers spend with digital media, according to recent research from comScore.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• Are Fortune 500 and Inc. 500 Companies Using Instagram?Ayaz Nanji
  Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth.
  Digital Marketing, Instagram, Research Summaries, Social Media, Social Networking
• The 20 Most Popular Halloween Costumes by Paid Search SpendAyaz Nanji
  Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo.
  Customer Behavior, Digital Marketing, Google, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• How Google Search Has Changed in 2016 [Infographic]Ayaz Nanji
  Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, ...
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• 2017 B2C Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing ...
  B2C, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Measurement, Metrics, Research Summaries, Sales, Social Media
• The Email Habits of White-Collar WorkersAyaz Nanji
  White-collar workers say they are spending 17% more time this year checking email, on average, compared with last year, according to recent research from Adobe.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• The Best Days and Times to Post on Five Major Social NetworksAyaz Nanji
  The most effective days and times for brands to post on social media vary significantly by network, according to recent data from TrackMaven.
  Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• The Rise of Mid-Roll Video AdsAyaz Nanji
  The use of mid-roll digital video advertisements increased 24% between February 2015 and April 2016, according to recent research from Ooyala.
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Videos
• Brands' Top Inbound Marketing PrioritiesAyaz Nanji
  Marketers say their top inbound marketing priority this year is growing organic/SEO traffic, according to recent research from HubSpot.
  Content, Content Marketing, Inbound Marketing, Marketing Planning, Marketing Strategy, Research Summaries, SEO, Survey Data
• Eye-Tracking Study: How Long Do Ads Need to Be Displayed to Be Seen?Ayaz Nanji
  An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according ...
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Interactive Marketing, Research Summaries
• 2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency PositionsAyaz Nanji
  The average starting salary for marketing and advertising jobs is expected to increase 3.6% in 2017, according to recent research from The Creative Group.
  Career Management, Management, Marketing Budgets, Research Summaries
• How Quickly Does B2B CRM Contact Data Become Outdated?Ayaz Nanji
  Some 7.5% of essential contact information in B2B sales databases become outdated within three months, according to recent research from Radius.
  B2B Marketing, CRM, Data, Research Summaries, Sales, Sales and Advertising
• E-Commerce 2Q16 Benchmarks by Device TypeAyaz Nanji
  Traffic to e-commerce websites is now almost evenly split between desktops and mobile devices, according to recent research from Monetate.
  Benchmarking, E-Commerce, Mobile Marketing, Research Summaries, Websites
• The Most Effective PPC ChannelsAyaz Nanji
  Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing.
  Advertising, Digital Marketing, PPC Campaigns, Research Summaries, Search Engine Marketing, Survey Data
• What Brands With Growing Websites Do DifferentlyAyaz Nanji
  Brand websites that have had increases in visits over the past three years are more focused on advertising, social media, and email traffic than are sites that have had declines ...
  Digital Marketing, Interactive Marketing, Research Summaries, Websites