Research Summaries

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• The Most Annoying Things Brands Do on Social MediaAyaz Nanji
  Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research from Sprout Social.
  Customer Behavior, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• Millennials vs. Baby Boomers: How Attitudes and Behaviors Differ [Infographic]Ayaz Nanji
  Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms, according ...
  Customer Behavior, Demographics, Millennials, Research Summaries, Survey Data
• How Much Time Do Employees Spend on Social Media at Work?Ayaz Nanji
  Two-thirds of workers in the United States say they check social media while on the job, according to recent research from Bambu by Sprout Social.
  Direct Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• Triggered Email Benchmarks for E-Commerce BrandsAyaz Nanji
  Most e-commerce brands send between two and four types of triggered emails, according to recent research from Bluecore.
  Benchmarking, Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing
• The 15 Best Job Markets for Digital MarketersAyaz Nanji
  San Francisco and Seattle are the cities in the United States with the strongest job markets for digital marketers, according to a recent report from MarketPro.
  Career Management, Digital Marketing, Interactive Marketing, Research Summaries
• Are Millennials Embracing Instagram's Stories Feature?Ayaz Nanji
  Instagram's Stories feature, which launched in early August, is off to a strong start with Millennials, but it is still not yet liked as much as Snapchat's version, according to ...
  Instagram, Research Summaries, Snapchat, Social Media, Social Networking, Survey Data
• Devices Consumers Use to Shop for Fashion OnlineAyaz Nanji
  More than half (52%) of people who shopped for clothes online in the past year used a mobile device to make at least one purchase, according to recent research from ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data
• Paid vs. Organic Social Media: Which Is More Effective?Ayaz Nanji
  Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.
  Advertising, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• Email Open Rates on Mobile Devices by Industry, 2Q16Ayaz Nanji
  Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian.
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Mobile Marketing, Research Summaries
• The Most In-Demand Marketing SkillsAyaz Nanji
  Technical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few candidates with with those abilities are available, according to recent ...
  Career Management, Data, Digital Marketing, Management, Research Summaries
• Consumers' Top Travel Stresses and Pet PeevesAyaz Nanji
  Consumers say dealing with flight delays and cancellations is the most stressful part of traveling, according to recent research from the CMO Council.
  Customer Behavior, Research Summaries, Survey Data
• What Do Journalists Like to See in PR Email Subject Lines?Ayaz Nanji
  Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl.
  Email, Email Subject Lines, Press Releases, Public Relations, Research Summaries, Survey Data
• Travel Industry Digital Marketing Trends and BenchmarksAyaz Nanji
  Travel industry marketers say search, email, and social media are the top digital drivers of customer acquisition, according to recent research from Performance Horizon.
  Digital Marketing, Email, Interactive Marketing, Research Summaries, Search Engine Marketing, Social Media, Survey Data
• Marketing to Millennials: Social Media, Privacy, and Email TrendsAyaz Nanji
  Millennials in the US are heavy users of Facebook's platforms, they are less worried about privacy than are older consumers, and they are still influenced by email campaigns, according ...
  Demographics, Digital Marketing, Email Marketing, Millennials, Research Summaries, Social Media, Social Networking, Survey Data
• Which Marketing Channels Have the Best ROI Measurability?Ayaz Nanji
  Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research from Millward Brown.
  Email Marketing, Marketing Strategy, Research Summaries, ROI, Survey Data
• Which Office Setup Is Best for Marketers' Creativity?Ayaz Nanji
  Marketing managers and employees disagree over which among various office setups is best for sparking creativity, according to recent research from The Creative Group.
  Management, Research Summaries, Survey Data
• The 20 Best Digital Gift Card ProgramsAyaz Nanji
  Sephora and Starbucks have the best digital gift card programs among retailers in the United States, according to recent research from RSR and CashStar.
  Digital Marketing, Research Summaries, Retail Marketing, Websites
• Holiday-Themed Retail Email Benchmarks From 2015Ayaz Nanji
  More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing
• What Share of Their Budgets Are CMOs Allocating to Social Media?Ayaz Nanji
  Chief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey.
  Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• What Motivates Consumers to Click on Mobile Ads?Ayaz Nanji
  Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen.
  Advertising, Customer Behavior, Digital Marketing, Mobile Marketing, Research Summaries, Survey Data