Research Summaries

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• The 20 Most User-Friendly Sales CRM Tools [Infographic]Ayaz Nanji
  Teamgate is the most user-friendly customer relationship management (CRM) software platform for salespeople, according to recent research from Capterra.
  CRM, Research Summaries, Sales, Technology
• Email Marketing Insights: Budget and Tactic Trends [Infographic]Ayaz Nanji
  Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid.
  Digital Marketing, Email, Email Marketing, Marketing Strategy, Research Summaries, Survey Data
• The ROI of AdWords Spend for B2B FirmsAyaz Nanji
  What is the return on investment for B2B companies when they spend on Google AdWords search advertising?
  B2B Marketing, Digital Marketing, Google, Research Summaries, ROI, Search Engine Marketing, Search Engines
• 2Q16 Email Deliverability BenchmarksAyaz Nanji
  Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path.
  Digital Marketing, Email, Email Deliverability, Email Marketing, Research Summaries
• The 10 Tech Companies With the Best ReputationsAyaz Nanji
  Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute.
  Brand Equity, Brand Loyalty, Branding, Research Summaries, Survey Data, Technology
• The Most Effective Digital Lead Generation ChannelsAyaz Nanji
  Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.
  Content Marketing, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Sales, Survey Data
• Who Is Responsible for Marketing Technology Purchase Decisions?Ayaz Nanji
  The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu.
  Marketing Strategy, Research Summaries, Sales, Survey Data, Technology
• How Well Are B2B Marketing and Sales Teams Working Together?Ayaz Nanji
  B2B salespeople and marketers have very different views on what share of leads are followed up on, according to recent research from the Marketing Advisory Network.
  B2B Marketing, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• Social Media Engagement and Publishing Benchmarks for BrandsAyaz Nanji
  Social media engagement with brands generally decreased on Facebook, LinkedIn, and Instagram in the first half of 2016, but interactions registered a slight uptick on Twitter, according to recent research ...
  Digital Marketing, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• Is It Appropriate for Marketers to Use Emojis at Work?Ayaz Nanji
  Do marketers believe it is OK to use emojis in workplace communications? Does the appropriateness change depending on the context?
  Career Management, Research Summaries, Survey Data, Writing
• How Pokémon Go Players Engage With Businesses [Infographic]Ayaz Nanji
  Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research from Slant Marketing.
  Augmented Reality, Digital Marketing, Mobile Marketing, Research Summaries, Survey Data
• What Marketers Can Learn From the 50 Fastest-Growing B2B CompaniesAyaz Nanji
  The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.
  B2B Marketing, Digital Marketing, Marketing Strategy, Research Summaries, Sales
• Social Sharing: An Analysis of the 1 Million Most Shared Articles on Social MediaAyaz Nanji
  Which social networks do consumers use most to share third-party articles? Are the most shared text pieces on social media generally positive, negative, or neutral in tone?
  Content, Content Marketing, Content Strategy, Facebook, Research Summaries, Social Media, Social Networking
• The Companies With the Best (and Worst) Website ExperiencesAyaz Nanji
  Consumers say USAA Bank and Regions Bank are the companies with the best website experiences, according to recent research from the Temkin Group.
  Customer Experience, Digital Marketing, Research Summaries, Survey Data, Websites
• Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?Ayaz Nanji
  Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to recent research from Nielsen.
  Advertising, Content, Content Marketing, Marketing Strategy, Research Summaries, Videos
• The 11 Most Common Website SEO Issues [Infographic]Ayaz Nanji
  Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush.
  Digital Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO, Websites
• B2B Data Management: Marketers' Top Goals and ChallengesAyaz Nanji
  B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent research from Openprise and Ascend2.
  B2B Marketing, Data, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• How Brands Are Using Triggered Email CampaignsAyaz Nanji
  Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• The 10 Brands With the Most Buzz in 2016Ayaz Nanji
  Amazon and Netflix are the most "buzzed" about brands in 2016, according to recent research from YouGov BrandIndex.
  Brand Awareness, Brand Management, Branding, Research Summaries, Survey Data
• Back-to-School Shopping Trends for 2016Ayaz Nanji
  Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to a recent report from Retale.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data