Research Summaries

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• Trending Content Topics in B2B MarketingAyaz Nanji
  B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora.
  B2B Marketing, Content, Lead Generation, Marketing Dashboards, Marketing Strategy, Research Summaries
• How Fortune 500 Brands Use Instagram: Top Filters, Best Times and Days to PostAyaz Nanji
  Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these businesses of any social network, according to recent research from ...
  Digital Marketing, Instagram, Research Summaries, Social Media, Social Networking
• How Quickly Do Consumers Abandon New Mobile Apps?Ayaz Nanji
  More than three-quarters of consumers, on average, do not return to use a mobile app the day after downloading it, according to recent research from Appboy.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• How Brands and SMBs Are Using Video Marketing [Infographic]Ayaz Nanji
  Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 ...
  Content, Content Marketing, Research Summaries, Small Business, SMBs, Survey Data, Videos
• The 10 Most Popular iPhone AppsAyaz Nanji
  The Facebook app has the most monthly iPhone users in the United States of any third-party app, and it is also the app on which iPhone users spend the most ...
  Customer Behavior, Digital Marketing, Facebook, Mobile Marketing, Research Summaries
• The Most Effective Sales Training ApproachesAyaz Nanji
  Which formats do salespeople think are most effective for sales coaching? Who do they think should lead training sessions? What coaching behaviors do they believe lead to success?
  Career Management, Research Summaries, Sales, Sales and Advertising, Survey Data
• Why People Share Content on FacebookAyaz Nanji
  What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network?
  Customer Behavior, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• The Top 10 Companies LinkedIn Members Want to Work ForAyaz Nanji
  Google is the most attractive employer on LinkedIn, in that it does the best job of any major US corporation of attracting and retaining professionals, according to recent research from ...
  Career Management, Google, LinkedIn, Research Summaries, Social Media, Social Networking
• The Top Reasons Consumers Abandon Online Shopping CartsAyaz Nanji
  Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO.
  Customer Behavior, Digital Marketing, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• What Grade Do Marketers Give Their Personalization Efforts?Ayaz Nanji
  Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings?
  Marketing Strategy, Personalization, Research Summaries, Segmentation, Survey Data
• Marketing Agencies' Favorite Digital Tools and ServicesAyaz Nanji
  Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies?
  CRM, Digital Marketing, Email, Email Marketing, Research Summaries, Search Engine Marketing, Social Media, Social Networking, Survey Data, Technology
• Content Marketing Staffing Trends for 2016Ayaz Nanji
  Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.
  Career Management, Content, Content Marketing, Management, Marketing Operations, Research Summaries, Survey Data
• The 10 Highest-Rated CEOs by EmployeesAyaz Nanji
  Bain & Company head Bob Bechek has the highest approval rating of any large enterprise CEO, with 99% of his employees saying they like the job he's doing, according to ...
  Management, Research Summaries, Survey Data
• Here Comes the Query: Wedding-Related Search TrendsAyaz Nanji
  Online searches related to wedding dresses and invitations peak in the winter, whereas wedding gift queries peak in the spring and summer, according to recent research from Bing.
  Customer Behavior, Digital Marketing, Research Summaries, Search Engine Marketing, Search Engines
• The State of Customer Loyalty Programs in 2016Ayaz Nanji
  Consumers actively use only about half of the loyalty programs they are members of, according to recent research from Bond Brand Loyalty and Visa.
  Brand Loyalty, Customer Behavior, Customer Loyalty, Research Summaries, Retail Marketing, Survey Data
• The Podcast Audience in 2016: Demographic and Listening TrendsAyaz Nanji
  What proportion of Americans listens to podcasts? Which devices do listeners use, and where do they listen/watch? What is the demographic profile of the podcast audience?
  Content, Customer Behavior, Demographics, Podcasting, Research Summaries, Survey Data
• The Content Sharing Habits of Facebook UsersAyaz Nanji
  More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.
  Content, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• The Most Popular Types of SMB Marketing VideosAyaz Nanji
  Some 85% of small and medium-sized businesses are now using video or intend to use video in the near future as part of their marketing efforts, according to a recent ...
  Content, Content Marketing, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data, Videos
• The 100 Most Expensive Google AdWords KeywordsAyaz Nanji
  Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush.
  Advertising, Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• Top Roadblocks to Better Collaboration Between Brands and AgenciesAyaz Nanji
  Executives say the biggest thing preventing better collaboration between brands and marketing agencies is a lack of useful reporting/metrics, according to a recent report from Oracle Marketing Cloud and Forbes ...
  Marketing Analytics, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data