Research Summaries

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• Which Industries Use Digital Tools the Most (and Least)?Ayaz Nanji
  The American economy is increasingly divided between a few sectors with advanced digital capabilities and many others that lag significantly behind, according to a recent report from the McKinsey Global ...
  Data, Digital Marketing, Marketing Strategy, Research Summaries
• 2016 Advertising Rate Increases Forecast for Nearly All ChannelsAyaz Nanji
  Advertising rates in the United States are expected to increase across almost all channels in 2016, driven in part by the Summer Olympics and Presidential elections, according to a recent ...
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Survey Data, TV
• Is Amazon Better Than Traditional Retailers at Personalization?Ayaz Nanji
  Amazon holds a commanding lead over brick-and-mortar retailers in demonstrating an understanding of individual shopper preferences and needs, according to a recent report from Swirl.
  Personalization, Research Summaries, Retail Marketing, Segmentation, Survey Data
• The State of Local-Affiliate Marketing in 2016 [Infographic]Ayaz Nanji
  What are the main opportunities and challenges facing national and global brands that sell through distributed networks of local affiliates? How are co-op dollars being spent? Are marketing tactics being ...
  Local Marketing, Marketing Strategy, Research Summaries, Survey Data
• The Marketing and Advertising Hiring Forecast for 2016Ayaz Nanji
  Most marketing and advertising executives in the United States plan to maintain the size of their current staff in the first half of 2016 and only hire to replace vacated ...
  Career Management, Research Summaries, Survey Data
• How Americans Search for Jobs in the Digital AgeAyaz Nanji
  One-third of Americans have looked for a new job in the past two years, and 79% of these job seekers used online resources in their most recent search for employment, ...
  Career Management, Research Summaries, Survey Data
• The Top-Rated Marketing Automation Software PlatformsAyaz Nanji
  What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?
  Digital Marketing, Marketing Automation, Marketing Strategy, Research Summaries
• How Consumers Perceive Native AdvertisingAyaz Nanji
  Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived?
  Advertising, Content, Content Marketing, Native Advertising, Research Summaries, Survey Data
• How Much Traffic to Websites Comes From Bots?Ayaz Nanji
  Nearly half (48.5%) of traffic to websites comes from bots, not human beings, according to a recent report from Imperva Incapsula.
  Digital Marketing, Research Summaries, Search Engines, Websites
• Are Marketers Succeeding With Personalization? [Infographic]Ayaz Nanji
  Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report ...
  Marketing Strategy, Personalization, Research Summaries, Segmentation, Survey Data
• B2B Buyer Personas: Top Challenges, Tactics, and UsesAyaz Nanji
  B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Personas, Research Summaries, Survey Data
• B2C Industries That Get the Most Engagement on Social MediaAyaz Nanji
  Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven.
  B2C, Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The Most Repinned Content Types on PinterestAyaz Nanji
  Recipes are the most repinned content type by consumers on Pinterest, according to a recent report from quintly.
  Content, Content Marketing, Pinterest, Research Summaries, Social Media, Social Networking
• The Disconnect Between Marketing and Creative TeamsAyaz Nanji
  Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding the delivery of final content that meets expectations and the ...
  Content, Content Marketing, Management, Research Summaries, Survey Data
• The Most Popular Fashion and Beauty Brands With TeensAyaz Nanji
  Nike is both the most popular clothing brand and the most popular footwear brand with teenagers in the United States, according to a recent report from Piper Jaffray.
  Brand Loyalty, Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• How Businesses Are Using Events to Reach CustomersAyaz Nanji
  Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or potential customers, according to a recent report from Demand Metric.
  Customer Acquisition, Customer Relationships, Experiential Marketing, Research Summaries, Survey Data
• When Do B2B Customers Reach Out to Sales Reps?Ayaz Nanji
  Most B2B customers look at publicly available information and talk to their personal network before reaching out to a vendor's sales team, according to a report from CEB Marketing Leadership ...
  B2B Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Survey Data
• Content Types Men Share MostAyaz Nanji
  Men are more likely to share online content pieces that are shorter, more likely to spark debate, and about timely topics, according to a recent report from Apester.
  Content, Content Strategy, Customer Behavior, Research Summaries, Social Media, Social Networking
• Are Mobile Emails Paying Off for Marketers?Ayaz Nanji
  Consumers are not only engaging with marketing emails on mobile devices more than ever before but also converting at better rates, according to a recent report from Yesmail.
  Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• When Did Retailers Send Their Cyber Monday Emails This Year?Ayaz Nanji
  Most retailers in the United States waited until after 6:00 AM Eastern Time to send their first email on Cyber Monday this year, according to data from Bronto Software.
  Digital Marketing, Email, Email Marketing, Research Summaries, Retail Marketing