Research Summaries

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• The State of Marketing Co-Op and MDF Programs in 2015Ayaz Nanji
  Are marketing co-op and market development funds (MDFs) paying off for participants? What are the key challenges with these types of programs?
  Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Tablet Ownership by Age, Gender, and IncomeAyaz Nanji
  Some 44% of global online adults age 16-64 say they own a tablet, according to a recent report from GlobalWebIndex. However, only 70% of tablet owners say they have been ...
  Customer Behavior, Research Summaries, Survey Data, Technology
• How Much Do Online Influencers Charge to Post About Brands?Ayaz Nanji
  Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh.
  Content, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• Are SMBs Expecting a Good Holiday Season and 2016?Ayaz Nanji
  Some 40% of B2C small and midsize business owners expect 2015 holiday revenue to exceed 2014 holiday revenue, according to a recent report from Constant Contact.
  B2C, Research Summaries, Sales, SMBs, Survey Data
• How Consumers Plan to Research and Buy Gifts This Holiday Season [Infographic]Ayaz Nanji
  Consumers plan to use a combination of online and traditional channels to research and purchase gifts this holiday season, according to a recent report from the Blackhawk Network.
  Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• Data-Driven Marketing: Top Objectives and ChallengesAyaz Nanji
  Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2.
  Big Data, Data, Marketing Strategy, Research Summaries, Survey Data
• The 50 Most Influential CMOsAyaz Nanji
  Phil Schiller, SVP of Marketing at Apple, is the most influential head marketer in the world for the fourth year in a row, according to a recent report from Forbes, ...
  Chief Marketing Officer, Marketing Strategy, Research Summaries
• Which Department Should Handle a Company's Social Media Efforts?Ayaz Nanji
  Half of marketing and advertising execs say their company's public relations or communications department is best suited to handle the organization's social media efforts, according to a recent report from ...
  Digital Marketing, Management, Research Summaries, Social Media, Social Networking, Survey Data
• The Top 10 Books Recommended by Fortune 500 CEOsAyaz Nanji
  Good to Great, the management study by Jim Collins about companies that perform better than their peers, is the most recommended book by Fortune 500 CEOs, according to a recent ...
  Career Management, Management, Marketing Strategy, Research Summaries, Survey Data
• How Executives Feel About Tech: Top Opportunities and FearsAyaz Nanji
  Nearly three-quarters (72%) of business leaders think technology will transform their company's competitive landscape in the coming years, according to a recent report from IBM.
  Digital Marketing, Research Summaries, Survey Data, Technology
• SEO Jobs: Average Salaries, Top Cities, Most Common TitlesAyaz Nanji
  Salaries for search engine optimization (SEO) jobs have averaged double-digit growth across the board since 2012, according to a recent report from Conductor.
  Career Management, Management, Research Summaries, Search Engine Marketing, SEO
• Are B2B Enterprises Successfully Shifting Sales to Online Channels?Ayaz Nanji
  Many large B2B companies are still struggling to persuade clients to purchase goods and services online, according to a recent report from Accenture.
  B2B Marketing, Customer Behavior, E-Commerce, Research Summaries, Sales, Survey Data
• 2015 Holiday Shoppers: When, Where, and How They Plan to Buy [Infographic]Ayaz Nanji
  For this holiday season, 80% of consumers plan to spend as much as or more than they did last year, according to a recent report from SAS.
  Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• When Consumers Engage With Black Friday Emails and Social PostsAyaz Nanji
  Do people prefer to receive Black Friday promotional messages on the day itself or beforehand? Is there a difference between how consumers engage with emails and Facebook posts in the ...
  Email, Email Campaigns, Email Marketing, Facebook, Research Summaries, Retail Marketing, Social Media, Social Networking
• How B2B Marketers Are Using Digital VideoAyaz Nanji
  Some 96% of B2B organizations say they are engaged in video content marketing, according to a recent report from the Web Video Marketing Council, Flimp Media, and ReelSEO.
  B2B Marketing, Content, Content Marketing, Content Strategy, Research Summaries, Survey Data, Videos
• The Best Months for Retail Email CTRs, Unsubscribes, and ConversionsAyaz Nanji
  Consumers are most likely to click through emails sent by retailers in October, and least likely to unsubscribe from email lists in December, according to a recent report from Retention ...
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• What Do Marketers Do All Day at Work?Ayaz Nanji
  Marketers say they spend on average just 36% of their workweek performing the primary duties of their jobs, according to a recent report from Workfront.
  Management, Research Summaries, Survey Data
• Do Millennials Pay for News Content?Ayaz Nanji
  Some 53% of US Millennials report having regularly consumed paid news content—in print, digital, or combined formats—in the past year, according to a recent report from The Media Insight Project.
  Content, Customer Behavior, Millennials, Research Summaries, Survey Data
• Are Companies Structured Correctly for Digital Marketing Success? [Infographic]Ayaz Nanji
  Some 42% of chief information officers (CIOs) say their company does not have the seamless integration of marketing and information technology necessary to properly support digital marketing projects.
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Survey Data, Technology
• The State of Digital Video AdvertisingAyaz Nanji
  Marketers are reprioritizing video advertising budgets, shifting their spend from traditional to digital video, according to a recent report from Aol.
  Advertising, Direct Marketing, Research Summaries, Survey Data, Television, Videos