Research Summaries

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• Instagram Benchmarks and Trends for MarketersAyaz Nanji
  Marketers are posting more frequently to Instagram and gaining followers at an impressive rate, but they are receiving fewer interactions per post on average, according to a recent report from ...
  Digital Marketing, Facebook, Instagram, Research Summaries, Social Media, Social Networking
• The 10 Most Memorable Brand LogosAyaz Nanji
  Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...
  Brand Awareness, Brand Equity, Branding, Logos, Research Summaries, Survey Data
• The 10 Most Anticipated Video Games This Holiday SeasonAyaz Nanji
  Activision’s Call of Duty: Black Ops III is expected to be the most sought-after multi-platform video game by consumers this holiday season, according to a recent report from Nielsen.
  Customer Behavior, Digital Marketing, Research Summaries
• Women in the Workplace in 2015: Promotion Trends and ChallengesAyaz Nanji
  Women are still underrepresented at every level in major North American corporations, and the disparity is greatest in senior leadership, according to a recent report from McKinsey & Company and ...
  Career Management, Management, Research Summaries, Survey Data
• How Businesses Discover and Purchase Marketing TechnologiesAyaz Nanji
  How do marketers discover, research, and evaluate marketing technologies? To find out, Walker Sands Communications surveyed 313 marketers based in the United States.
  Content, Customer Behavior, Marketing Strategy, Research Summaries, Technology, Word-of-Mouth
• The State of User Experience: What Visitors Expect From SitesAyaz Nanji
  Which elements of a website's user experience matter most to people? What makes them decide to continue using a site?
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data, Websites
• Mobile Search Success: What High-Ranking Pages Have in CommonAyaz Nanji
  What characteristics do Web pages that rank well on Google's mobile search engine have in common? Do these pages differ from high-ranking desktop results?
  Google, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• Joy to the Pin: The Huge Volume of Holiday Activity on PinterestAyaz Nanji
  Some 38 million users have saved holiday-related pins on Pinterest, according to a recent report from the social network.
  Digital Marketing, Pinterest, Research Summaries, Social Media, Social Networking
• The 20 Most Popular Survey Software Solutions [Infographic]Ayaz Nanji
  SurveyMonkey is the most popular software program for conducting online surveys and analyzing the resulting poll data, according to a recent report from Capterra.
  Marketing Strategy, Research, Research Summaries, Survey Data, Surveys, Technology
• The 15 Most Searched-for Halloween CostumesAyaz Nanji
  The most searched-for Halloween costume so far this year is Harley Quinn, a DC Comics supervillain who features in the upcoming Suicide Squad film, according to a recent report from ...
  Customer Behavior, Research Summaries, Search Engine Marketing, Search Engines
• Influencing Buying Decisions: The Disconnect Between Marketers and ConsumersAyaz Nanji
  Most marketers say traditional advertising is the most effective means of influencing buying decisions, yet consumers say advertising is one of the least-trusted influences, according to a recent report from ...
  Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• What People Say on Social Media After Big Life EventsAyaz Nanji
  Which emotions do people express most often on social media when graduating, buying a home, and during pregnancy/giving birth?
  Customer Behavior, Research Summaries, Social Listening, Social Media, Social Networking, Survey Data
• Email Deliverability 2015: Are Messages Reaching Inboxes?Ayaz Nanji
  Only 79% of legitimate marketing messages sent by brands are arriving in consumers' inboxes, with the rest ending up in spam folders or getting lost, according to a recent report ...
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• How Dominant Is Amazon.com in E-Commerce?Ayaz Nanji
  Some 44% of US e-commerce shoppers say they bypass the rest of the Web and go directly to Amazon.com to search for products, according to a recent report from BloomReach ...
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• UK Business Professionals' Five Biggest Workplace FearsAyaz Nanji
  Some 40% of business professionals say public speaking is their biggest workplace fear, according to a recent report from Forward Role Recruitment.
  Career Management, Management, Research Summaries, Survey Data
• 2016 B2C Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  What sets best-in-class B2C marketers apart from the rest? Which tactics, social platforms, and promotion methods do B2C marketers use—and how effectively? How do B2C content marketers differ from their ...
  Advertising, B2C, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Research Summaries
• Four Ways to Supercharge Your Holiday Email Strategy [Infographic]Ayaz Nanji
  Online retailers say social integration, mobile optimization, list segmentation, and personalization are the keys to successful holiday email campaigns this year, according to a recent report from Campaigner.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• Ad Spend Forecast: Mobile to Overtake Print, Radio, and Outdoor by 2017Ayaz Nanji
  Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia.
  Advertising, Mobile Marketing, Newspapers, Research Summaries, Sales and Advertising, TV
• How Popular Are Web Ad Blockers Worldwide?Ayaz Nanji
  More than a quarter of Internet users worldwide say they have used ad blocking software on their personal computer in the past month, according to a recent report from GlobalWebIndex.
  Advertising, Digital Marketing, Research Summaries, Survey Data, Technology
• The Types of Holiday Promotions Consumers Like MostAyaz Nanji
  Approximately one-third of holiday shoppers say they will not shop on an e-commerce site that doesn’t offer free shipping, according to a recent report from Bronto and Ipsos.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data