Research Summaries

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• B2B Marketing Technology: Top Tools, Objectives, and ChallengesAyaz Nanji
  Nearly two-thirds (65%) of B2B companies say they plan to increase their marketing technology budget in the near future, according to a recent report from Informatica, Dun & Bradstreet, and ...
  B2B Marketing, Marketing Budgets, Research Summaries, Survey Data, Technology
• 2015 Email Benchmarks by IndustryAyaz Nanji
  How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry?
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• The Most Mentioned Television Networks OnlineAyaz Nanji
  On average, FOX gets the most online mentions per day of any television network, according to a recent report from Brandwatch. But what happens when Netflix is included in the ...
  Brand Awareness, Customer Service, Research Summaries, Social Media, Social Networking, TV
• Facebook News Feed Benchmarks for MarketersAyaz Nanji
  Which types of content are brands sharing most often on Facebook? Do engagement levels vary by post type? How many posts are businesses creating on average per month?
  Benchmarking, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• 2016 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Marketing Strategy, Metrics, Research Summaries, Sales, Social Media, Web Content, Writing
• How Two Key Factors Affect Email Open RatesAyaz Nanji
  The size of a marketing email campaign and the sender's industry have a significant impact on open rates, according to a recent report from Constant Contact.
  Digital Marketing, Email, Email Campaigns, Email Lists, Email Marketing, Research Summaries
• 2016 Marketing and Advertising Salary GuideAyaz Nanji
  Starting salaries for marketing and advertising roles are expected to rise across the board in 2016, according to a recent report from The Creative Group.
  Career Management, Management, Research Summaries, Survey Data
• Instagram vs. Twitter: Which Network Is Winning Worldwide?Ayaz Nanji
  Twitter still has more active monthly visitors than Instagram in most countries around the world, according to a recent report from GlobalWebIndex.
  Instagram, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• How Marketers Are Approaching Multicultural MarketingAyaz Nanji
  Half of US marketers say they have initiatives in place to reach minority populations, such as African-Americans, Hispanics, and Asian-Americans, according to a recent report from the CMO Council and ...
  Demographics, Marketing Strategy, Research Summaries, Survey Data
• The Top-Rated Email Tracking Tools by MarketersAyaz Nanji
  Which email-tracking platforms do marketers most use and and most like? To find out, G2 Crowd recently examined some 640 evaluations by business, marketing, and analytics professionals.
  Email, Email Marketing, Marketing Analytics, Research Summaries, Technology
• Holiday Advertising on Facebook: Benchmarks and TrendsAyaz Nanji
  The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a ...
  Advertising, Customer Behavior, Digital Marketing, E-Commerce, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• Generation Gap: Online Content Consumption and AgeAyaz Nanji
  How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?
  Content, Content Marketing, Content Strategy, Customer Behavior, Direct Marketing, Millennials, Research Summaries, Survey Data
• Mobile Etiquette: When Is It OK to Use a Cellphone in Public?Ayaz Nanji
  Most Americans say it is OK to use cellphones on public transportation and while walking on the street, but not at restaurants, in theaters, and during worship services, according to ...
  Mobile Marketing, Research Summaries, Survey Data
• How Common Is Coworker Sabotage?Ayaz Nanji
  Nearly one-third (31%) of advertising and marketing executives say a colleague has tried to make them look bad on the job, according to a recent report from The Creative Group.
  Career Management, Management, Research Summaries, Survey Data
• The Staggering Scale of What Happens Online in a Minute [Infographic]Ayaz Nanji
  How big is the Internet? How many online actions are taking place? How much digital content is being consumed?
  Big Data, Data, Research Summaries, Social Media, Social Networking, Websites
• Seven Things That Make Consumers Distrust Brand WebsitesAyaz Nanji
  Consumers say content errors and inaccuracies are the top issues that make them distrust a company's website, according to a recent report from Neustar and the Ponemon Institute.
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data, Web Content, Websites
• The Most Effective Tactics for Optimizing B2B Landing PagesAyaz Nanji
  B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a recent report from Conversion Mechanics and Ascend2 Research.
  B2B Marketing, Digital Marketing, Landing Pages, Research Summaries, Survey Data, Web Content, Websites
• The Top 10 Global E-Commerce Markets [Infographic]Ayaz Nanji
  China is the biggest e-commerce market in the world, with an expected $562.7 billion in online sales this year, according to a recent report from Remarkety.
  E-Commerce, Research Summaries
• How Generation Z Feels About Work and Careers [Infographic]Ayaz Nanji
  Members of Generation Z (people born between 1990 and 1999) say work/life balance is their primary career concern, according to a recent report from the Creative Group.
  Career Management, Gen Z, Research Summaries, Survey Data
• Do Millennials Shop Differently?Ayaz Nanji
  Millennials’ online shopping habits and responses to digital advertising are not all that different from those of Gen X and older shoppers, according to a recent report from Adroit Digital.
  Customer Behavior, E-Commerce, Millennials, Research Summaries, Retail Marketing, Survey Data