Research Summaries

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• The Factors With the Most Impact on Google Search Rank in 2015Ayaz Nanji
  Search engine optimization (SEO) experts say domain-level link authority features—such as the quality of links to a website and its overall PageRank—have the biggest positive impact on Google rankings, according ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO, Survey Data
• The Most and Least Liked Industries in AmericaAyaz Nanji
  The computer industry is the most liked business sector by Americans, according to a recent report from Gallup.
  Brand Management, Customer Behavior, Research Summaries, Survey Data
• The 10 Most Popular CRM ProductsAyaz Nanji
  What are the most popular sales and marketing customer relationship management (CRM) software products on the market?
  CRM, Customer Relationships, Research Summaries, Sales, Technology
• Email Benchmarks 2Q15: Engagement Is Higher Than EverAyaz Nanji
  Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail.
  Benchmarking, Digital Marketing, Email, Email Marketing, Engagement, Research Summaries
• Are Brands Creating High-Quality Content?Ayaz Nanji
  Are enterprises creating grammatically accurate and easy-to-read content pieces? To find out, Acrolinx examined the public-facing Web pages of 170 large global brands.
  Content, Content Marketing, Research Summaries
• Four Important SEO Trends for 2015Ayaz Nanji
  Google is now better able to reward high-quality Web content that is relevant to a search query and less dependent on traditional signals, such as keywords, according to a recent ...
  Content, Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• How Much Do Public Companies Spend on Marketing and Sales? [Infographic]Ayaz Nanji
  The proportion of annual revenue that companies spend on marketing and sales varies widely by industry and strategy, according to a recent report from Vital.
  Marketing Budgets, Marketing Strategy, Research Summaries
• LOL vs. Haha: How People Laugh OnlineAyaz Nanji
  How do people express laughter online? To find out, Facebook examined posts and comments posted to the social network in the last week of May 2015.
  Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• The Current and Future Role of Visual Media in MarketingAyaz Nanji
  Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the ...
  Content, Research Summaries, Survey Data, Videos
• The Top-Rated Services for Distributing Press ReleasesAyaz Nanji
  Which press release distribution services are most used and liked by businesses? To find out, G2 Crowd recently examined PR professionals' and marketers' written evaluations of press release services.
  Press Releases, Public Relations, Research Summaries, Survey Data, Technology
• What Makes a Marketing Email Go Viral?
  Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors?
  Customer Behavior, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• How Parents Use Social MediaAyaz Nanji
  Some 59% of parents in the US who use social media say they have come across useful information about parenting in the last 30 days on online social networks, according ...
  Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The 10 Most Expensive Paid Search KeywordsAyaz Nanji
  All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report ...
  Advertising, Google, Research Summaries, Search Engine Marketing, Survey Data
• Back-to-School Shopping TrendsAyaz Nanji
  Back-to-school shoppers are visiting multiple retailers rather than simply going to one-stop stores, according to a recent report from Cardlytics.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• The Science of Instagram: How to Get More Likes [Infographic]Ayaz Nanji
  Do photos with above-average engagement on Instagram have any qualities in common? Does the use of tags lead to more likes and comments? Are people more likely to interact with ...
  Instagram, Research Summaries, Social Media, Social Networking
• The Most In-Demand Digital Marketing SkillsAyaz Nanji
  Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?
  Career Management, Digital Marketing, Research Summaries
• How Millennials Use Mobile in the WorkplaceAyaz Nanji
  Some 80% of Millennial workers say they text with colleagues, and 60% say they text with their boss, according to a recent report from join.me.
  Millennials, Mobile Marketing, Research Summaries, Survey Data
• The Top 10 Online Video Sites and YouTube ChannelsAyaz Nanji
  Google, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June, with 172.7 million desktop unique viewers from the United States.
  Advertising, Content, Facebook, Google, Research Summaries, Videos, YouTube
• Consumers' Social Login Preferences in 2015 [Infographic]Ayaz Nanji
  Some 88% of consumers in the United States say they have logged in to websites or mobile apps using their social media accounts—an 11% increase since 2014—according to two recent ...
  Customer Behavior, Research Summaries, Social Media, Social Networking, Survey Data, Websites
• The Most and Least Meaningful JobsAyaz Nanji
  Which jobs feel the most meaningful? Do those rewarding professions pay well, or do they require a sacrifice in salary?
  Career Management, Research Summaries, Survey Data