Research Summaries

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• The 10 Best (and Worst) Performing Words in Email Subject LinesAyaz Nanji
  If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra.
  Copywriting, Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• Is Unlimited Vacation Time a Good Idea?Ayaz Nanji
  Some 39% of advertising and marketing workers in the US say they would be more productive if their company implemented an unlimited vacation policy, according to a recent report from ...
  Career Management, Research Summaries, Survey Data
• How Media Execs Feel About the Digital LandscapeAyaz Nanji
  Nearly three-quarters of media executives (71%) are concerned about how to most effectively deliver audience through digital, mobile, and social channels, according to a recent report from Active International.
  Advertising, Digital Marketing, Marketing Strategy, Research Summaries, Sales and Advertising, Survey Data
• Who Are the Americans That Never Use the Internet?Ayaz Nanji
  Some 15% of adults in the United States do not use the Internet, according to a recent report from the Pew Research Center.
  Customer Behavior, Digital Marketing, Interactive Marketing, Research Summaries, Survey Data
• How Consumers Use Tech to Shop at Home and in StoresAyaz Nanji
  Some 58% of consumers in the United States say they have shopped online while watching TV, according to a recent report from Blackhawk Engagement Solutions.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data, Technology
• Holiday and Back-to-School Email BenchmarksAyaz Nanji
  Some 83% of brands sent general winter-holiday-themed emails last year, and 80% sent Black Friday emails, according to a recent report from Yesmail.
  Benchmarking, Email, Email Campaigns, Email Marketing, Research Summaries
• How Many People Are Mobile Addicts?Ayaz Nanji
  Some 280 million people worldwide are "mobile addicts" who launch applications on their devices 60 times or more per day on average, according to a recent report by Flurry from ...
  Customer Behavior, Mobile Marketing, Research Summaries
• How Businesses Choose and Use CRM SoftwareAyaz Nanji
  The most important factors that influence the purchase of customer relationship management (CRM) software are functionality and ease of use, according to a recent report from Capterra.
  CRM, Customer Behavior, Customer Relationships, Research Summaries, Sales and Advertising
• Which B2B Content Types Deliver Great Leads?Ayaz Nanji
  Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Lead Generation, Lead Quality, Research Summaries, Sales, Sales and Advertising, Survey Data
• Marketers' Biggest Challenges With Social InfluencersAyaz Nanji
  Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice.
  Brand Ambassadors, Marketing Challenges, Research Summaries, Social Media, Social Networking, Survey Data
• The Most Trusted Channels for Branded ContentAyaz Nanji
  Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.
  Advertising, Content, Content Marketing, Customer Behavior, Facebook, Native Advertising, Research Summaries, Survey Data
• The 20 Most Valuable Global Brands in 2015Ayaz Nanji
  Apple is the most valuable global brand in 2015, followed by Google, according to a recent report from Millward Brown.
  Brand Equity, Brand Management, Branding, Research Summaries
• The Top Online Lead Generation Tactics and MetricsAyaz Nanji
  Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.
  Digital Marketing, Email, Email Marketing, Lead Generation, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• LGBT Consumers: What Marketers Need to KnowAyaz Nanji
  The number of non-Hispanic adults in the United States who identify as lesbian, gay, bisexual, or transgender (LGBT) has risen 30% since 2007, according to a recent report from Experian ...
  Customer Behavior, Demographics, Research Summaries, Survey Data
• The Top US Advertisers Last YearAyaz Nanji
  Major marketers increased their 2014 US ad spend by just 2% in 2014, according to Advertising Age’s annual report on the nation’s top advertisers.
  Advertising, Marketing Budgets, Research Summaries, Sales and Advertising, Survey Data
• How B2B Content Marketers Are Missing the MarkAyaz Nanji
  B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• How Often Americans Check Their SmartphonesAyaz Nanji
  Most smartphone owners in the United States say they check their device multiple times an hour on average, according to a recent report from Gallup.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• CMOs' Top Goals and ChallengesAyaz Nanji
  Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing ...
  Chief Marketing Officer, Data, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• The 10 Most Visible Advertisers on Google AdWords and ShoppingAyaz Nanji
  Amazon is the most visible advertiser on Google AdWords, and eBay is the most visible on Google Shopping, according to a recent report from Searchmetrics.
  Advertising, Google, Research Summaries, Retail Marketing, Search Engine Marketing
• The Biggest Digital Marketing Opportunities of 2015Ayaz Nanji
  Marketers say making proper use of Big Data is the biggest digital opportunity of 2015, according to a recent report from Millward Brown.
  Big Data, Data, Digital Marketing, Research Summaries, ROI, Survey Data