Research Summaries

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• How Marketers and Bloggers Are Working TogetherAyaz Nanji
  How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with?
  Blog Monitoring, Blogging, Blogging Strategy, Content, Content Marketing, Digital Marketing, Research Summaries, Survey Data
• The 10 Most Clickable Celebrities in Native AdsAyaz Nanji
  The Smith family—Will Smith, Jada Pinkett Smith, and their children, Jaden, Willow, and Trey—are the most clickable celebrities in native advertisements, according to a recent report from MGID.
  Advertising, Customer Behavior, Native Advertising, Research Summaries
• The State of Customer Service in 2015Ayaz Nanji
  One-third of consumers who contact a brand on social media with a customer service issue never get a response, according to a recent report from the Northridge Group.
  Customer Behavior, Customer Communications, Customer Experience, Customer Relationships, Research Summaries, Survey Data
• 2015 Global Ad Spend Forecast by Medium and RegionAyaz Nanji
  Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia.
  Advertising, Forecasts, Mobile Marketing, Research Summaries, Sales and Advertising, Television
• The Top-Rated Social Analytics Tools by MarketersAyaz Nanji
  Which social media analytics tools are most used and liked by marketers? To find out, G2 Crowd recently examined more than 200 evaluations written on its software review platform by ...
  Research Summaries, Social Analytics, Social Media, Social Networking
• The Best Time of Day to TweetAyaz Nanji
  The most popular times for tweeting are often not the best times for getting clicks and engagement, according to a recent report from Buffer.
  Research Summaries, Social Media, Social Networking, Twitter
• How Millennial Parents Use Mobile Phones to Shop in StoresAyaz Nanji
  Some 85% of all Millennial parents say they use smartphones to help them shop while in stores, according to a recent report from Retale.
  Customer Behavior, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• Consumers' Ideal Cable TV Channel PackageAyaz Nanji
  Some 82% of consumers want to receive only the television channels of their choice rather than having to subscribe to set cable/satellite channel bundles, according to a recent report from ...
  Customer Behavior, Research Summaries, Survey Data, Television
• The Marketing and Advertising Hiring ClimateAyaz Nanji
  Some 21% of advertising and marketing executives plan to expand their creative teams in the second half of 2015, compared with 33% in the first half of 2015 and 12% ...
  Career Management, Management, Research Summaries, Survey Data
• Marketers' Favorite SEO Tactics and MetricsAyaz Nanji
  Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2.
  Research Summaries, Search Engine Marketing, SEO, Survey Data
• What People Say About Their Jobs on TwitterAyaz Nanji
  Are people more likely to say that they love or hate their jobs on Twitter? Does the ratio of love to hate tweets vary by industry, gender, day of the ...
  Career Management, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Consumers' Mobile Video Viewing Habits [Infographic]Ayaz Nanji
  More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising ...
  Content, Customer Behavior, Mobile Marketing, Research Summaries, Survey Data, Videos
• The Salaries of the 22 Most Common Professions in the USAyaz Nanji
  People working in management earn the highest annual salary of any common profession in the United States, according to a report from the US Bureau of Labor Statistics.
  Career Management, Research Summaries
• Content Marketing Agency Benchmarks: Pricing, Production, and MetricsAyaz Nanji
  Most content marketing agencies (66%) produce, on average, fewer than 10 campaigns a month for each client, according to a recent report from Moz and Fractl.
  Content, Content Marketing, Marketing Strategy, Research Summaries, Survey Data
• The 15 Most Popular Emojis in Email Subject LinesAyaz Nanji
  Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines?
  Copywriting, Email, Email Marketing, Email Subject Lines, Research Summaries, Survey Data
• What Dads Want (and Don't Want) for Father's DayAyaz Nanji
  Dads want sentimental gifts, such as handwritten cards from their kids, this Father’s Day, according to a recent report from Offers.com.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• How Teens Use Digital: Mobile, Messaging, and Social TrendsAyaz Nanji
  Some 91% of teens in the United States go online from a mobile device at least occasionally, according to a recent report from the Pew Research Center.
  Customer Behavior, Demographics, Digital Marketing, Mobile Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• Marketers' Biggest Social Media ChallengesAyaz Nanji
  Marketers say measuring ROI is the biggest challenge they face with their social media efforts, according to a recent report from Simply Measured and TrustRadius.
  Marketing Challenges, Research Summaries, ROI, Social Media, Social Networking, Survey Data
• The Real-Time Marketing LandscapeAyaz Nanji
  Some 98% of marketers who engage in real-time marketing (RTM) say they see a positive revenue impact from their RTM efforts, according to a recent report from Wayin.
  Digital Marketing, Marketing Automation, Marketing Strategy, Research Summaries, Survey Data
• The Top Barriers to Cross-Channel MarketingAyaz Nanji
  Marketers say the lack of a single customer view is their biggest barrier to successful cross-channel marketing, according to a recent report from Experian Marketing Services.
  Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data