Research Summaries

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• The Costs and Benefits of Being a Small Business Owner [Infographic]Ayaz Nanji
  Some 56% of small business owners say they feel as if they can never be away from their company, and just over half (51%) say they don’t have time to ...
  Career Management, Research Summaries, Small Business, SMBs, Survey Data
• Phablets More Than Triple Share of Active UsersAyaz Nanji
  Phablets—mobile phones with screen sizes between 5" and 7"—have had a significant impact on the global device market in the past year, according to a recent Flurry from Yahoo report.
  Google, Mobile Marketing, Research Summaries
• The State of Google Universal Search IntegrationAyaz Nanji
  Some 79% of all keywords return search results that include at least one Google Universal Search (AKA blended search) element—the additional snippet of media and information that accompanies traditional results—according ...
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• The Most Effective Landing Page Optimization TacticsAyaz Nanji
  Marketing leaders say A/B testing is the most effective landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software.
  Digital Marketing, Landing Pages, Research Summaries, Survey Data, Testing, Websites
• What Moms Want for Mother's Day [Infographic]Ayaz Nanji
  Moms in the US would rather be pampered than receive material gifts this Mother's Day, according to a recent report from Offers.com.
  Customer Behavior, Research Summaries, Survey Data
• What Consumers Expect of Local Businesses on FacebookAyaz Nanji
  Nearly three-quarters (73%) of US consumers say Facebook is the most important social media platform for local businesses to have a presence on, according to a recent report from G/O ...
  Facebook, Local Marketing, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• How People Phrase Online SearchesAyaz Nanji
  Half of consumers search online using fragments (e.g., "swollen ankle") and half use more fully formed phrases (e.g., "causes of swollen ankle during sleep"), according to a recent report from ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO, Survey Data
• The Top-Rated SEO Tools by MarketersAyaz Nanji
  Which search engine optimization tools are marketers' favorites? To find out, G2 Crowd examined 310 in-depth SEO-tool evaluations written by business and marketing professionals.
  Research Summaries, Search Engine Marketing, SEO, Technology
• The Most Mentioned B2B Brands OnlineAyaz Nanji
  IBM is the most mentioned B2B brand online globally, according to a recent Brandwatch analysis of over 5 million online conversations.
  B2B Marketing, Brand Management, Research Summaries, Social Listening, Social Media, Social Networking, Technology
• The Top 10 Tech Cities in AmericaAyaz Nanji
  Which cities in America are the best places for technology workers to find jobs? To find out, Mintigo examined every major metropolitan area in the US for "technology indicators."
  Career Management, Research Summaries, Technology
• The 10 Most Reputable Companies in the WorldAyaz Nanji
  BMW is the world's most "reputable" company, according to a recent report from the Reputation Institute.
  Brand Loyalty, Brand Management, Reputation Management, Research Summaries, Survey Data
• Marketers' Perceptions of Mobile AdvertisingAyaz Nanji
  Most marketers now consider their firm either very experienced (21%) or somewhat experienced (45%) in mobile advertising, according to a recent report from IAB and Ovum.
  Advertising, Digital Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Survey Data
• Email Subject Lines That SellAyaz Nanji
  Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action?
  Copywriting, Customer Behavior, Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Sales
• Five Things You Should Never Do on a Marketing Job InterviewAyaz Nanji
  More than three-quarters (77%) of marketing and advertising executives say they'd likely remove a job candidate from consideration if the person used his or her phone during the interview, according ...
  Career Management, Management, Research Summaries, Survey Data
• How B2B Tech Companies Market ProductsAyaz Nanji
  Which tactics, channels, and content types do B2B technology companies use most to market products?
  B2B Marketing, Content, Content Marketing, Marketing Strategy, Product Marketing, Research Summaries, Survey Data
• The Top Sales Challenges of 2015Ayaz Nanji
  Salespeople say their top 3 prospecting challenges this year are getting appointments with potential buyers/clients, identifying sales triggers, and creating a targeted lead strategy, according to a recent report from ...
  Lead Nurturing, Research Summaries, Sales, Sales and Advertising, Survey Data
• Are Marketers Ready for Google's Search Algorithm Changes?Ayaz Nanji
  Some 78% of digital marketers say they are aware of Google's imminent search algorithm changes that will add mobile-friendliness as a ranking signal, according to a recent report from gShift.
  Google, Research Summaries, Search Engine Marketing, Search Engines, Survey Data
• Email Etiquette: Do Consumers Like Humor and Informality?Ayaz Nanji
  Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"?
  Content, Email, Email Marketing, Research Summaries, Survey Data, Writing
• The State of B2B Sales Messaging [Infographic]Ayaz Nanji
  Some 85% of B2B companies say their sales team's ability to articulate product/service value is one of the most critical factors in closing deals, according to a recent report from ...
  B2B Marketing, Career Management, Research Summaries, Sales, Sales and Advertising, Survey Data
• American Teens' Favorite Social NetworksAyaz Nanji
  Facebook remains the most popular social network among American teens, according to a recent report from the Pew Research Center.
  Facebook, Google+, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, Twitter