Research Summaries

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• How Americans Plan to Spend Their Tax RefundsAyaz Nanji
  Nearly half (47%) of Americans expecting a tax refund plan to put the money into savings, according to a recent report from the National Retail Federation.
  Customer Behavior, Research Summaries, Survey Data
• What B2B Buyers Value Most on Vendor WebsitesAyaz Nanji
  B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing and Huff Industrial Marketing.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data, Web Content, Websites
• How Marketers Brainstorm and Use Content IdeasAyaz Nanji
  Half of all marketers say they do not have enough ideas to be successful in their content marketing efforts, according to a recent report from Kapost.
  Blogging, Content, Content Marketing, Content Strategy, Creativity, Marketing Strategy, Research Summaries, Survey Data
• The Industries That Rely Most on LinkedIn Connections for HiringAyaz Nanji
  How much do LinkedIn connections help in getting hired at a company? It depends a lot on the industry, according to a recent LinkedIn report.
  Career Management, LinkedIn, Research Summaries
• The 21 Most (and Least) Trusted Companies in the United StatesAyaz Nanji
  Credit unions and H-E-B, a grocery store chain headquartered in Texas, are the most trusted companies by consumers in the United States, according to a recent report from Temkin.
  Brand Loyalty, Brand Management, Branding, Customer Satisfaction, Research Summaries, Survey Data
• How Often Do Americans Shop Online?Ayaz Nanji
  Nearly one-fourth of online shoppers in the United States say they make a Web purchase at least once a week, according to a recent report from Bronto Software.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• B2B Buying: Millennials vs. Gen X and Baby BoomersAyaz Nanji
  Millennial B2B buyers, when researching products and services, want to interact directly with vendors' representatives far more than Gen X or Baby Boomer buyers do, according to a recent report ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Millennials, Research Summaries, Sales, Sales and Advertising, Survey Data
• Mobile Email Benchmarks: YOY Click, Purchase, and Design TrendsAyaz Nanji
  Mobile clicks accounted for 40% of all marketing email clicks in the fourth quarter of 2014, a 10% year-over-year increase, according to a recent report from Yesmail.
  Benchmarking, Email, Email Campaigns, Email Marketing, Mobile Marketing, Research Summaries
• How Much Do People Use Messaging Apps? (Hint: A Lot)Ayaz Nanji
  Consumers use messaging apps nearly five times more than other apps, and they are almost twice as likely to keep messaging apps (vs. other apps) on their phones, according to ...
  Customer Behavior, Mobile Marketing, Research Summaries
• The 10 Companies Business Students Most Want to Work ForAyaz Nanji
  Google is the company that undergraduate business students in the United States most want to work for, according to a recent poll conducted by Universum Global.
  Career Management, Google, Research Summaries, Survey Data
• Projected Ad Spend Changes by Format and RegionAyaz Nanji
  Global ad spend is projected to increase 4.4% in 2015—and 5.3% in 2016, boosted by the Summer Olympics in Rio and the US Presidential elections—according to projections by ZenithOptimedia.
  Advertising, Digital Marketing, International Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Television, TV
• The Keys to an Effective Profile PhotoAyaz Nanji
  Want your profile photo to convey professionalism and intelligence? Then try to smile, dress up, avoid sunglasses, and "squinch," according to research from PhotoFeeler.
  Career Management, Content, Research Summaries
• Marketing and IT Execs Collaborating More [Infographic]Ayaz Nanji
  More than half (55%) of advertising and marketing executives say they are collaborating more closely with the technology leaders in their company compared with three years ago, according to a ...
  Management, Marketing Strategy, Research Summaries, Survey Data, Technology
• How Millennials Consume NewsAyaz Nanji
  Some 82% of millennials say they get at least half of their news from online sources, according to a recent report from the Media Insight Project.
  Content, Customer Behavior, Demographics, Research Summaries, Survey Data
• What March Madness Fans Like: Gardening, Wine, and Zoos [Infographic]Ayaz Nanji
  Some 55% of men's college basketball fans in the United States like to garden as a hobby, according to a recent report from Neustar.
  Customer Behavior, Demographics, Research Summaries, Segmented Research Data
• Conversion Benchmarks for Seven Types of Online FormsAyaz Nanji
  Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack.
  Benchmarking, Content Marketing, Customer Behavior, Direct Marketing, Lead Generation, Research Summaries, Web Content, Websites
• Key B2B Marketing Challenges and StrategiesJulia Doheny (Cupman)
  A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they are employing, and what they could be doing more of ...
  B2B Marketing, Market Research, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• 2015 Social Media Benchmarks by IndustryAyaz Nanji
  Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot.
  Benchmarking, Digital Marketing, Research Summaries, Social Media, Social Networking
• How Many Americans Subscribe to Streaming Video Services?Ayaz Nanji
  Some 41% of US homes have access to a subscription-based video-on-demand services (such as Netflix) according to 4Q14 data from Nielsen.
  Content, Customer Behavior, Nielsen Data, Research Summaries, Television, TV, Videos
• The Top Trending Searches in Each US StateAyaz Nanji
  Ohioans love Lebron James, Californians are worried about earthquakes, and Hawaiians want to go to Disneyland, according to a recent analysis of the top trending searches in each US state ...
  Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines