Research Summaries

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• How Six Common Words Influence 1-to-1 Email Open RatesAyaz Nanji
  Should you use, or avoid, certain words in your subject lines when sending emails directly to business contacts?
  Email, Email Marketing, Email Subject Lines, Research Summaries
• How Marketing Executives Use Twitter: Top Content Sources, Most Retweeted HandlesAyaz Nanji
  Nearly half (47%) of the content links shared by marketing executives on Twitter comes from mainstream media sources, according to a recent report from Leadtail and Neustar.
  Content, Content Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Eye-Tracking Study: Native Ads vs. Banner AdsAyaz Nanji
  Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen.
  Advertising, Customer Behavior, Direct Marketing, Eye Tracking, Research Summaries
• Does Twitter Activity Map to TV Engagement?Ayaz Nanji
  Does a high volume of tweets about a TV show indicate the viewing audience is more engaged while watching the programming?
  Customer Behavior, Research Summaries, Social Media, Social Networking, TV, Twitter
• How Loyal Are Consumers to Apple's Platform?Ayaz Nanji
  Users of Apple computers tend to be loyal to the company's other products as well, according to a recent report from Verto Analytics.
  Brand Loyalty, Consumer Electronics, Customer Behavior, Customer Loyalty, Mobile Marketing, Research Summaries
• SEO Jobs: Average Salaries, Top Cities for CandidatesAyaz Nanji
  The demand for jobs that require search engine optimization (SEO) skills has increased 18% since 2012, according to a recent report from Conductor.
  Career Management, Job Search, Research Summaries, Search Engine Marketing, SEO
• The State of B2B Digital Marketing AnalyticsAyaz Nanji
  Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix.
  B2B Marketing, Digital Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Research Summaries, Survey Data
• How CMOs Feel About the Year AheadAyaz Nanji
  Chief marketing officers are optimistic about the United States economy and expect budgets to increase significantly this year, according to a recent report from the CMO Survey.
  Chief Marketing Officer, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• America's Favorite Restaurant ChainsAyaz Nanji
  Papa Murphy's is American consumers' favorite pizza chain for the second year in a row, according to a recent report from Market Force.
  Branding, Customer Satisfaction, Research Summaries, Survey Data
• Video Posts Have the Most Organic Reach on FacebookAyaz Nanji
  Facebook's algorithm now favors brands' video posts: Videos uploaded to Facebook's native player have the most organic (unpaid) reach of any post type in the News Feed, according to recent ...
  Content Strategy, Facebook, Research Summaries, Social Media, Social Networking, Videos
• The Hardest Roles for Job Recruiters to FillAyaz Nanji
  Three-fourths of staffing specialists say they are struggling with a skills shortage in the industries in which they recruit, according to a recent report from Bullhorn.
  Career Management, Research Summaries, Survey Data
• Which Digital Marketing Tactic Has the Biggest Revenue Impact?Ayaz Nanji
  One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.
  B2B Marketing, Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• The 10 Most Popular Brands OnlineAyaz Nanji
  Google was the most popular brand online in 2014, ranking first for the second year in a row, according to a recent report from Infegy.
  Brand Equity, Brand Loyalty, Brand Management, Branding, Facebook, Google, Research Summaries, Twitter
• Which Tweets Does Google Search Value Most?Ayaz Nanji
  What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are ...
  Google, Research Summaries, Search Engine Marketing, Social Media, Social Networking, Twitter
• When Do People Use Mobile Apps Most?Ayaz Nanji
  Mobile app usage tends to reach its daily peak in the evenings around 8 PM, according to recent research from Localytics.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• B2B Content on Social Media: Top Networks and TacticsAyaz Nanji
  Some 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase, according to ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Social Media, Social Networking, Survey Data
• Happy Tweets: How Positivity on Twitter Varies by Location, Gender, and TopicAyaz Nanji
  Do people in some places send more positive tweets compared with people in other places? Are men or women more likely to tweet about being happy? What topics are people ...
  Customer Behavior, Research Summaries, Social Media, Social Networking, Twitter
• B2B Inbound Marketing: Top Tactics, Goals, and ChallengesAyaz Nanji
  Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Research Summaries, Survey Data
• What Makes an Employee Management Material?Ayaz Nanji
  Marketing executives value leadership and motivational skills over expertise when deciding which employees to promote to management, according to a recent report from the Creative Group.
  Career Management, Management, Research Summaries, Survey Data
• The Best Social Networks for Engaging Event AttendeesAyaz Nanji
  Marketers say Facebook and Twitter are the most effective social networks for encouraging community engagement and content sharing related to events, according to a recent report.
  Conferences, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Tradeshows/Events, Twitter