Research Summaries

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• The Top-Rated Email Marketing PlatformsAyaz Nanji
  Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd.
  Digital Marketing, Email, Email Marketing, Email Service Providers, Research Summaries
• Content Types Valued Most by B2B Tech Buyers [Infographic]Ayaz Nanji
  Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Sales, Survey Data
• How Scrolling Behavior on E-Commerce Sites Is Evolving [Infographic]Ayaz Nanji
  Internet users on all devices are scrolling farther and farther down on e-commerce site pages, according to a recent report from Content Square.
  Customer Behavior, E-Commerce, Research Summaries, Website Design, Websites
• The State of Mobile App UsageAyaz Nanji
  Mobile app usage grew 76% in 2014, driven primarily by session increases in three key categories, according to a recent report from Flurry Analytics.
  Customer Behavior, Mobile Marketing, Research Summaries
• Why Consumers Abandon Online Travel Bookings Before PurchasingAyaz Nanji
  Some 94% of consumers say they have left a travel website before completing their booking, according to a recent report from SaleCycle.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data, Websites
• The Most Important Tech Tools for WorkersAyaz Nanji
  Workers in the United States say email and the Internet are the most important communication and information tools they use, according to a recent report from the Pew Research Center's ...
  Email, Management, Research Summaries, Survey Data, Technology
• What Consumers Dislike About Mobile EmailAyaz Nanji
  Consumers' top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group.
  Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Survey Data
• The 10 Most Shazamed TV Ads Last YearAyaz Nanji
  The United States Navy had the most Shazamed television advertisement last year, according to a recent report from the audio identification app.
  Advertising, Mobile Marketing, Research Summaries, TV
• Four Factors That Affect the Viewability of Digital Display AdsAyaz Nanji
  More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google.
  Advertising, Digital Marketing, Google, Research Summaries, Sales and Advertising
• How Gender, Age, and Left-Handedness Affect E-Commerce Behavior [Infographic]Ayaz Nanji
  Women click around more on e-commerce sites, left-handed shoppers are slower, and older consumers tend to view fewer pages, according to a recent report from Content Square.
  Customer Behavior, E-Commerce, Research Summaries
• The Most Important Elements of an Email CampaignAyaz Nanji
  Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad.
  Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines, Research Summaries, Survey Data
• Projected 2015-2017 Ad Spend Growth by Region and ChannelAyaz Nanji
  Global advertising spend is expected to increase 4.9% in 2015 and total $545 billion, according to a recent report from ZenithOptimedia.
  Advertising, Forecasts, Marketing Planning, Research Summaries, Sales and Advertising
• Email Marketers' Top Resolutions for 2015Ayaz Nanji
  More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner.
  Email, Email Marketing, Marketing Strategy, Research Summaries, Survey Data
• The 10 Most 'Loved' Brands on Social Media [Infographic]Ayaz Nanji
  MTV was the most "loved" brand on social media last month, according to a recent report from Hootsuite.
  Brand Management, Branding, Research Summaries, Social Media, Social Networking, Twitter
• The State of B2B Event MarketingAyaz Nanji
  Some 91% of B2B marketers say they invested some budget in event marketing in 2014, according to a recent report from Regalix.
  B2B Marketing, Conferences, Marketing Strategy, Research Summaries, Survey Data, Tradeshows/Events
• The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic]Ayaz Nanji
  B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, ...
  Content, Content Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• What Motivates Consumers to Complete E-Commerce Purchases?Ayaz Nanji
  Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• Five Mobile Email Trends to Watch This Holiday Season [Infographic]Ayaz Nanji
  Marketers hoping that the rapid shift toward mobile devices will help simplify their email approaches during the holiday season may be disappointed, according to a recent report from Return Path.
  Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries
• Marketers Are Failing to Connect TV Ads With Web HomepagesAyaz Nanji
  Only 20% of US television advertisers clearly showcase on their websites the products they promote on-air, according to a recent report from wywy.
  Advertising, Marketing Strategy, Multichannel Marketing, Research Summaries, Television, Web Content
• Why Millennials Engage With Brands on Social MediaAyaz Nanji
  Some 84% of Millennials who have liked companies on Facebook say doing so is a way to show their support for the brand, according to a recent report from The ...
  Customer Behavior, Facebook, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter