Research Summaries

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• The 10 Most Shared Video Ads of 2014Ayaz Nanji
  Activia’s World Cup-themed "La La La" video featuring Shakira was the most shared ad of 2014, according to a recent report from Unruly Media.
  Advertising, Research Summaries, Videos
• How Consumers Prefer to Receive Marketing MessagesAyaz Nanji
  Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems.
  Customer Behavior, Customer Service, Email, Email Marketing, Marketing Communications, Research Summaries, Survey Data
• The Most Wanted Holiday Gifts According to Social MediaAyaz Nanji
  What do people want most for the holidays this year? Good ol' cash, according to a recent report from Prime Visibility.
  Customer Behavior, Research Summaries, Retail Marketing, Social Media, Social Networking
• Enterprise SEO Benchmarks: Top Tactics, Challenges, and MetricsAyaz Nanji
  Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent ...
  Research Summaries, Search Engine Marketing, SEO, Survey Data
• How Sales Leaders Use Twitter: Popular Hashtags, Handles, and Content SourcesAyaz Nanji
  Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers.
  Research Summaries, Sales, Sales and Advertising, Social Media, Social Networking, Twitter
• What Is the Value of Ranking First in an Amazon Search?Ayaz Nanji
  Some 35% of consumers, on average, click the first product listed on an Amazon shopping search results page, according to a recent report from Compete.
  Customer Behavior, E-Commerce, Research Summaries
• The State of B2B Sales Training [Infographic]Ayaz Nanji
  Nearly half (48%) of B2B training professionals say their organization’s sales training content isn’t engaging enough to work well, according to a recent report from Brainshark.
  B2B Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• Should Stores Stay Open All Day on Thanksgiving?Ayaz Nanji
  Half of Americans say stores' staying open for extended hours on Thanksgiving Day is a bad idea that detracts from the traditional celebration, according to a recent report from LoyaltyOne.
  Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• How Identity Influences Online Content Sharing [Infographic]Ayaz Nanji
  One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl.
  Content, Customer Behavior, Research Summaries, Social Media, Social Networking, Survey Data
• Twitter Benchmark Data From 100 Top BrandsAyaz Nanji
  Some 98% of the top brands in the world have a Twitter account, and 94% tweet at least once a day, according to a recent report from Simply Measured.
  Research Summaries, Social Media, Social Networking, Twitter
• How Moms Use Smartphones to ShopAyaz Nanji
  Moms are using their smartphones throughout the shopping process both online and in stores, according to a recent report from BabyCenter.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• How B2B Software SMBs Are Using Social MediaAyaz Nanji
  Small and midsize B2B software companies use Twitter the most of all the major social networks, according to a recent report from Blurbi.
  B2B Marketing, Facebook, LinkedIn, Research Summaries, SMBs, Social Media, Social Networking, Twitter
• Best-Practices for Sending Mobile Push MessagesAyaz Nanji
  What are the best days and times to send mobile push messages? How long should those notifications be? What should they say?
  Customer Behavior, Digital Marketing, Mobile Marketing, Research Summaries
• The State of Mobile Marketing StrategyAyaz Nanji
  Some 61% of senior marketers say they have some form of mobile strategy implemented or in development, but few believe they have managed to fully integrated mobile into their overarching ...
  Marketing Strategy, Mobile Marketing, Research Summaries, Survey Data
• Publishers' Top Email Marketing Pain Points [Infographic]Ayaz Nanji
  More than half (54%) of companies in the publishing industry say list growth is a major email marketing pain point, according to a recent report from FOLIO and Lyris.
  Digital Marketing, Email, Email Marketing, Publishing, Research Summaries, Survey Data
• Global Consumer Confidence Is Up, Led by North AmericaAyaz Nanji
  Consumer confidence around the world rose in the third quarter of 2014, according to a recent report from Nielsen.
  Customer Behavior, Nielsen Data, Research Summaries, Survey Data
• How Well Do B2B Marketers Understand Their Customers?Ayaz Nanji
  Some 80% of B2B marketers say they can gauge which customers are their most valuable, and 64% say they understand customers' past purchase behaviors, according to a recent report from ...
  B2B Marketing, Brand Management, Brand Positioning, Customer Engagement, Customer Relationships, Research Summaries, Segmentation, Survey Data
• Mobile Shopping Behavior During the Holiday SeasonAyaz Nanji
  More than half (53%) of US consumers say they will use a mobile device to research or purchase products this holiday season, according to a recent report from Burst Media.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• Digital Ad Performance by Device TypeAyaz Nanji
  Consumers are still converting at a higher rate on desktops than on mobile devices, according to a recent report from Marin Software.
  Advertising, Digital Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Search Engine Marketing, Social Media, Social Networking
• Email Newsletter Performance by Time Sent and Subject Line LengthAyaz Nanji
  Email newsletters that arrived in consumers' inboxes on Monday had the highest open rates on average last year, according to a recent report from MailerMailer.
  Email, Email Marketing, Email Subject Lines, Research Summaries, Survey Data