Research Summaries

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• What Time of Day Do Marketers Feel Most Productive?Ayaz Nanji
  Some 63% of marketing and advertising executives say they feel most productive in the morning, according to a recent report from The Creative Group.
  Career Management, Creativity, Research Summaries, Survey Data
• The 20 Most 'Simple' Brands in the WorldAyaz Nanji
  Global consumers ranked ALDI, the German discount supermarket and owner of Trader Joe's in the United States, as the most 'simple' brand in the world for the second year in ...
  Brand Positioning, Branding, Research Summaries, Survey Data
• How Consumers Feel About Sharing Data With BusinessesAyaz Nanji
  More than two-thirds (69%) of global consumers say recent events in the news have increased their concerns about sharing personal data with businesses, according to a recent report from SAS.
  Customer Behavior, Data, Research Summaries, Survey Data
• The Most Effective B2B Lead Generation TacticsAyaz Nanji
  B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.
  B2B Marketing, Demand Generation, Lead Generation, Lead Quality, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data, Tradeshows/Events
• The Content Habits of B2B Enterprise Marketers [Infographic]Ayaz Nanji
  How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?
  B2B Marketing, Blogging, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data
• Top 20 Halloween Costumes by Paid Search SpendAyaz Nanji
  Nearly one-third (31%) of all paid search spend by marketers on Halloween costumes went to Disney-owned character keywords, according to a recent report from AdGooroo.
  Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines
• Marketers' Five Favorite Holiday Image ThemesAyaz Nanji
  Photos featuring friends, families, couples, co-workers, and communities happily spending time together are the most popular holiday/celebration image type with marketers, according to a recent report from Corbis.
  Content, Content Marketing, Research Summaries
• Instagram Benchmark Data From 100 Top BrandsAyaz Nanji
  Some 86% of brands on the Interbrand 100 list have an account on Instagram as of 3Q14, up from 54% in 2Q12, according to a recent report from Simply Measured.
  Digital Marketing, Instagram, Research Summaries, Social Media, Social Networking
• Are Demand Generation and Sales Teams Aligned? [Infographic]Ayaz Nanji
  Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions.
  Demand Generation, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• 2015 Marketing and Advertising Salary GuideAyaz Nanji
  Starting salaries for marketing and advertising professionals are expected to increase by 3.5% on average in 2015, according to a recent report from The Creative Group.
  Career Management, Research Summaries, Survey Data
• Brands Are Increasingly Posting Videos Directly to FacebookAyaz Nanji
  Marketers are increasingly uploading videos directly to Facebook rather than using YouTube links in their posts, according to a recent report from Socialbakers.
  Content Marketing, Facebook, Research Summaries, Social Media, Social Networking, Videos, YouTube
• Retail Marketers' Top Digital ChannelsAyaz Nanji
  Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from Extole.
  Digital Marketing, Email Marketing, Interactive Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Retail Marketing, Social Media, Social Networking, Survey Data
• When Should Marketers Send Holiday-Themed Emails?Ayaz Nanji
  Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from ...
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• The Purchasing Behavior of B2B BuyersAyaz Nanji
  More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group.
  B2B Marketing, Customer Behavior, Research Summaries, Survey Data
• Twitter Benchmarks by IndustryAyaz Nanji
  Companies are attracting an increasing number of consumers on Twitter, with brands recording an average of 43% increase in followers last year, according to a recent report from ExactTarget Marketing ...
  Research Summaries, Social Media, Social Networking, Twitter
• The Disconnect Between Marketers and IT BuyersAyaz Nanji
  Technology marketers are increasingly focused on one-sided content tactics even though IT buyers remain heavily dependent on community-driven information to make purchasing decisions, according to a recent report from Spiceworks.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• Enterprises' Top Digital Marketing Priorities for 2015Ayaz Nanji
  Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from ...
  Digital Marketing, Interactive Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data, Technology
• 2015 B2C Content Marketing Benchmarks, Budgets, and TrendsVahe Habeshian
  B2C content marketers struggle with effectively tracking their content marketing ROI, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
  Advertising, B2C, Blogging, Content, Content Marketing, Inbound Marketing, Marketing Budgets, Marketing Challenges, Marketing Strategy, Metrics, Research Summaries, Retail Marketing, ROI, Social Media, Web Content
• Marketing Retargeting: Trends, Benchmarks, and ChallengesAyaz Nanji
  Most enterprise marketers (88%) say they are already using digital retargeting to re-engage users who haven't converted or purchased on initial visits, according to a recent report from Marin Software.
  Advertising, Digital Marketing, Google, Marketing Strategy, Research Summaries, Survey Data, Targeting
• The Top CRM Software SystemsAyaz Nanji
  Salesforce and Microsoft Dynamics are the highest-rated customer relationship management (CRM) systems, according to a recent report from G2 Crowd.
  CRM, Customer Behavior, Marketing Automation, Marketing Strategy, Research Summaries