Research Summaries

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• The Most Used (and Liked) Marketing Tactics by Local AffiliatesAyaz Nanji
  Traditional marketing tactics remain some of the most used and well-liked channels by the local affiliates of US companies, according to a recent report from Brandmuscle.
  Digital Marketing, Local Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Are Consumers Willing to Pay for Content From Online Publishers?Ayaz Nanji
  Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according ...
  Content, Customer Behavior, Pricing, Research Summaries, Survey Data
• The 18 Publishers That Are Shared Most on Social NetworksAyaz Nanji
  Only a few publishers have mastered the art of consistently getting their content shared on social networks, according to a report from Fractl and Buzzsumo.
  Content, Content Marketing, Facebook, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• Eye-Tracking Study: How Users View Google Search Result PagesAyaz Nanji
  The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative.
  Customer Behavior, Eye Tracking, Google, Research Summaries, Search Engine Marketing, Search Engines
• Facebook Messenger Is Now Used by 38% of Global Mobile AudienceAyaz Nanji
  Facebook's decision to remove messaging functionality from its main mobile app and require people to download its Messenger app seems to be paying off, according to recent data from GlobalWebIndex.
  Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• The Top Four Reasons Consumers Abandon Online Shopping CartsAyaz Nanji
  More than one-third of consumers (37%) say they most often abandon an online shopping cart because they decide at the last minute that the purchase is too expensive, according to ...
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• 2015 B2B Content Marketing Benchmarks, Budgets, and TrendsVahe Habeshian
  Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Research Summaries, Search Engine Marketing, Social Media, Web Content
• The Email Strategies of 20 Top RetailersAyaz Nanji
  Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report from SimpleRelevance.
  E-Commerce, Email, Email Marketing, Email Subject Lines, Research Summaries, Retail Marketing
• The Value of Being the First Ad Displayed by GoogleAyaz Nanji
  The first ad displayed by Google on a search results page has become even more valuable with the rise of mobile searches, according to a recent report from Marin Software.
  Advertising, Google, Research Summaries, Search Engine Marketing, Search Engines
• The Biggest Obstacles to Digital Marketing SuccessAyaz Nanji
  Marketers say a lack of effective strategies is the biggest obstacle to success in digital marketing, according to a recent report from Ascend2.
  Content Marketing, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Survey Data
• The Volume of Twitter Mentions by Country, Language, and TimeAyaz Nanji
  Users in the United States are now responsible for less than half (41.5%) of all Twitter mentions, according to a recent report from Mention.
  Research Summaries, Social Media, Social Networking, Twitter
• Online Video Trends: Mobile Viewership More Than Doubled YOYAyaz Nanji
  Mobile video viewing more than doubled from 2Q13 to 2Q14, and it's up 400% from two years ago, according to a recent report from Ooyala.
  Content, Content Marketing, Customer Behavior, Research Summaries, Videos
• Social Media Use by Small Businesses [Infographic]Ayaz Nanji
  Small and midsize businesses (SMBs) now spend more on social marketing than on any other media category, according to a recent report from BIA/Kelsey.
  Advertising, Facebook, Instagram, Pinterest, Research Summaries, SMBs, Social Media, Social Networking, Survey Data, Twitter
• The Profile and Value of a Brand EnthusiastAyaz Nanji
  Brand loyalty tends to be less correlated with broad demographic segments—such as age or income—and more linked to product quality and relevant messaging, according to a recent report from StrongView.
  Brand Ambassadors, Brand Loyalty, Branding, Customer Behavior, Research Summaries
• How Many Marketing Emails Never Reach Consumers' Inboxes?Ayaz Nanji
  More than one in six emails (17%) sent by marketers do not reach consumers' inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent ...
  Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• Media Viewing Grows Thanks to Digital Video, Even as TV Viewing DeclinesAyaz Nanji
  Digital video consumption has fueled an overall increase in Americans' media viewing over the past year, according to a recent report from Nielsen.
  Content, Customer Behavior, Research Summaries, Videos
• The Top-Rated Digital Analytics ProductsAyaz Nanji
  The use of the most popular and highly rated digital analytics products varies by business size—with larger enterprises relying heavily on paid products and small businesses using primarily free tools—according ...
  Digital Marketing, Marketing Analytics, Measurement, Research Summaries, Web Analytics
• How Social Media Advertising Affects SalesAyaz Nanji
  The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms.
  Advertising, Research Summaries, Sales, Sales and Advertising, Social Media
• B2B Email Newsletter Advertising: Benchmarks and TrendsAyaz Nanji
  Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar.
  Advertising, B2B Marketing, Email, Email Marketing, Newsletters, Research Summaries
• The Top Google Search Rank Factors in 2014Ayaz Nanji
  To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent ...
  Google, Research Summaries, Search Engine Marketing, Search Engines