Research Summaries

Topics » Articles » Research Summaries

• Blog and Social Media Usage by Fortune 500 CompaniesAyaz Nanji
  Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to ...
  Blogging, Blogging Strategy, Content, Content Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Twitter, YouTube
• The Work Expectations of Generations Y and ZAyaz Nanji
  Generation Z is more entrepreneurial and less motivated by money than Generation Y, according to a recent report from Millennial Branding and Randstad.
  Career Management, Millennials, Research Summaries, Survey Data
• Hiring for Creative Marketing Roles: Interview Trends, Top Resume MistakesAyaz Nanji
  Marketing and advertising executives say they review 23 resumes on average for every open creative position, according to a recent report from The Creative Group.
  Career Management, Research Summaries, Survey Data
• 2014 B2B Content Marketing BenchmarksAyaz Nanji
  Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from ...
  B2B Marketing, Benchmarking, Content, Content Marketing, Research Summaries, Survey Data
• Pitching Content to Publications: Mistakes to Avoid and Best-PracticesAyaz Nanji
  How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest ...
  Content, Content Marketing, Public Relations, Research Summaries, Survey Data
• Does Amazon Usually Have the Lowest Price Online?Ayaz Nanji
  Among online retailers, Amazon.com consistently offers the lowest prices on products in various key consumer categories, according to a recent report from L2.
  E-Commerce, Pricing, Research Summaries, Retail Marketing
• Empty-Nester Women: Independent, Tech-Savvy, and SkepticalAyaz Nanji
  Empty-Nester women view themselves as independent individuals who actively stay current with ongoing trends and technology, according to a recent report from Influence Central.
  Customer Behavior, Demographics, Research Summaries, Survey Data
• How Much Do Retail Marketers Personalize Websites and Emails?Ayaz Nanji
  Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report ...
  E-Commerce, Email, Email Marketing, Marketing Strategy, Personalization, Research Summaries, Retail Marketing, Survey Data, Websites
• The Most Effective Paid Digital Media Channel in 2Q14Ayaz Nanji
  Social media was the most effective online paid channel for driving impressions, clicks, and conversions at a low cost in the second quarter of 2014, according to a recent report ...
  Digital Marketing, Interactive Marketing, Marketing Strategy, Online Marketing, Research Summaries, Social Media
• The 25 Most Popular Mobile Apps in the United StatesAyaz Nanji
  Most engagement comes from only a few categories, with social networking, games, and radio accounting for nearly half of the total time spent on mobile apps in June.
  Mobile Marketing, Research Summaries
• Do Push Notifications Boost Mobile App Engagement?Ayaz Nanji
  Users who enable push notifications from mobile applications average 88% more launches of those apps compared with users who disable push notifications, according to a recent report from Localytics.
  Customer Behavior, Mobile Marketing, Research Summaries
• The Internet of Things: Consumer Adoption and PerceptionAyaz Nanji
  Some 30% of consumers in the United States already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to ...
  Customer Behavior, Internet of Things, Research Summaries, Survey Data, Technology
• B2B Inbound Marketing Snapshot: Top Goals, Tactics, and ChallengesAyaz Nanji
  B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent poll conducted by Ascend2.
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Research Summaries, Survey Data
• Marketing Email Year-Over-Year Benchmarks and TrendsAyaz Nanji
  Consumers are now getting more marketing emails than a year ago, and a higher percentage of those emails remain unopened; however, the subscribers who are engaged are opening more emails ...
  Email, Email Campaigns, Email Marketing, Research Summaries
• How Popular Is Snapchat With Millennials?Ayaz Nanji
  Half of adults age 18-24 in the United States who own smartphones have installed the Snapchat app, according to recent data from comScore.
  Mobile Marketing, Research Summaries, Snapchat, Social Media, Social Networking
• How Consumers Engage With Small Businesses on FacebookAyaz Nanji
  Most consumers say Facebook is the most useful social media network for researching products and services before visiting a small business, according to a recent report from G/O Digital.
  Customer Behavior, Facebook, Local Marketing, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• How Marketers Handle Global Email CampaignsAyaz Nanji
  Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis, according to a recent ...
  Email, Email Campaigns, Email Marketing, International Marketing, Research Summaries, Survey Data
• The Emotions That Make Images Go ViralAyaz Nanji
  What makes an image go viral? Which emotions inspire viewing and sharing? Are people of different ages and genders motivated to share by different factors?
  Content, Content Strategy, Customer Behavior, Research Summaries, Social Media, Survey Data
• The State of Chief Marketers in 2014Ayaz Nanji
  Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management’s goals this year, according to a recent report from the CMO Council.
  Chief Marketing Officer, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Chromebook Sales Expected to Nearly Triple by 2017Ayaz Nanji
  Sales of Chromebooks will reach 5.2 million units in 2014, a 79% increase from 2013 levels, according to a recent report from Gartner.
  Consumer Electronics, Google, Research Summaries, Technology