Research Summaries

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• Back-to-School Shopping Trends [Infographic]Ayaz Nanji
  Just over half (51.2%) of parents in the United States say they begin back-to-school shopping in August, according to a recent report from Offers.com.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Customer Service via Facebook: Benchmarks and TrendsAyaz Nanji
  Brands responded to 67% of the questions posted to their Facebook Pages by consumers in the second quarter of 2014, according to a recent report from Socialbakers.
  Customer Service, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• The Four Types of Small Business OwnersAyaz Nanji
  Small business owners generally fall into one of four attitudinal segments—Freedom Seekers, Passionate Creators, Struggling Survivors, and Legacy Builders—each of which has its own unique mindset and behaviors, according to ...
  Customer Behavior, Research Summaries, Small Business, SMBs, Survey Data
• The 10 US Brands With the Most Positive BuzzAyaz Nanji
  Amazon was the US company with the most positive "buzz" in the first half of 2014, according to a recent report from YouGov.
  Brand Awareness, Brand Management, Branding, Research Summaries, Survey Data
• Adults Are Spending Nearly Two Hours Per Day on the Mobile WebAyaz Nanji
  Adults worldwide report using the mobile Web for 1.98 hours per day on average, according to a recent report from GlobalWebIndex.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• In-Store Retail Analytics: Most Valuable Insights, Tech TrendsAyaz Nanji
  Retailers say customer traffic information is the type of analytics data they value most, according to a recent report from Brickstream.
  Research Summaries, Retail Marketing, Survey Data
• Mobile Trends: Most Popular Phones, Screen Sizes, and ResolutionsAyaz Nanji
  The Apple iPhone 5, 5C, and 5S replaced the iPhone 4 and 4S as the most used phones globally for surfing the Web in the second quarter of 2014, according ...
  Mobile Marketing, Research Summaries
• US Marketers Skeptical of New Website Domain ExtensionsAyaz Nanji
  US marketers are more skeptical about the launch of new domain name extensions—such as .NYC and .music—than other US business professionals and marketers in other countries, according to recent research ...
  Research Summaries, Survey Data, Websites
• The Website Experience Consumers Value Most [Infographic]Ayaz Nanji
  Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.
  Research Summaries, Survey Data, Web Content, Website Design, Websites
• Why Consumers Participate in Loyalty ProgramsAyaz Nanji
  Most US consumers (57%) join brand loyalty programs—both card-based and digital—to receive discounts on products and services, according to a recent report from Technology Advice.
  Brand Loyalty, Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• How Optimistic Are Workers About the Job Market?Ayaz Nanji
  Global optimism about the job market has reached its highest point in seven years, according to a recent report from Nielsen.
  Career Management, Research Summaries, Survey Data
• Are Marketing and IT Execs United or Divided? [Infographic]Ayaz Nanji
  Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past, according to a recent report from Accenture.
  Chief Marketing Officer, Data, Research Summaries, Survey Data, Technology
• Why B2B Sales Leads Don't Convert (and Who Is to Blame)Ayaz Nanji
  Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand Metric and Showpad.
  B2B Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• 2014 Marketing Automation Benchmarks and TrendsAyaz Nanji
  Nearly half of global marketers (45%) say the lack of an effective strategy is hampering the success of their marketing automation efforts, according to a recent report from Ascend2.
  Marketing Automation, Marketing Strategy, Research Summaries, Survey Data
• Seasonal Search Trends by IndustryAyaz Nanji
  The volume of US Google searches about financial topics spikes in the beginning of the year; travel searches are most popular during the summer months; and retail searches start building ...
  Google, Research Summaries, Search Engine Marketing, Search Engines
• How Much Do Chief Marketers Get Paid? [Infographic]Ayaz Nanji
  Most chief marketers earn between $100,000 and $350,000 per year, according to a recent report from The CMO Council.
  Career Management, Chief Marketing Officer, Research Summaries, Survey Data
• The 10 Brands Businesspeople Respect Most (and Least)Ayaz Nanji
  Coca-Cola and PepsiCo are the the most respected US brands by business decision-makers, according to a recent report from CoreBrand.
  Brand Awareness, Brand Equity, Brand Loyalty, Brand Management, Branding, Reputation Management, Research Summaries, Survey Data
• Marketers' Biggest Obstacles to Effective PersonalizationAyaz Nanji
  More than half of digital marketers (53%) say they always or often struggle with personalizing their marketing efforts at a large scale, according to a recent report from Neustar.
  Digital Marketing, Marketing Strategy, Personalization, Research Summaries, Survey Data
• How Consumers Feel About Sponsored ContentAyaz Nanji
  Most consumers (54%) say they do not trust pieces labeled "sponsored content" on online news websites, according a recent report from Contently.
  Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data
• Summer Vacation: What Americans Enjoy, Where They GoAyaz Nanji
  More than half of Americans (54%) have already taken a vacation this summer or plan to, according to a recent report from Ipsos Public Affairs.
  Customer Behavior, Research Summaries, Survey Data