Research Summaries

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• Which Social Network Won the World Cup?Ayaz Nanji
  Facebook was being used by around 80% of the social audience in the US, the UK, and Brazil during the final stages of the World Cup—the most of any social ...
  Facebook, Google+, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Mobile and E-Commerce: Email and Direct Traffic Drive Most SalesAyaz Nanji
  Those responding to email marketing and those navigating directly to online stores (including app traffic) accounted for the highest share of purchases on phones in the first quarter of 2014, ...
  E-Commerce, Email, Email Marketing, Mobile Marketing, Research Summaries
• The Most Effective, Most Used, and Most Budgeted for Digital Marketing TacticsAyaz Nanji
  US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study from Gigaom and Extole.
  Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• How Search Marketers Use Twitter: Top Content Sources, Most Retweeted HandlesAyaz Nanji
  Search Engine Land is the industry source most shared on Twitter by search marketers, according to a recent analysis by Leadtail.
  Research Summaries, Search Engine Marketing, Social Media, Social Networking, Twitter
• The Top Smartphone Apps, Manufacturers, and PlatformsAyaz Nanji
  Smartphone penetration climbed to 70% of all adults in the United States (169 million people) in May, up 4% from February level, according to recent data from comScore Mobile Metrix.
  Mobile Marketing, Research Summaries
• The Video Consumption Habits of US ConsumersAyaz Nanji
  More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a ...
  Advertising, Content, Customer Behavior, Research Summaries, Survey Data, Videos
• How Different Generations Use SmartphonesAyaz Nanji
  Millennials are significantly more likely than other generations to use their smartphones to engage in activities such as social networking, watching video, IM/chatting, and using mobile GPS, according to ...
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]Ayaz Nanji
  The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network.
  Brand Positioning, Content, Content Marketing, LinkedIn, Research Summaries, Social Media, Social Networking
• Determining Consumer Sentiment: Trends and Common MistakesAyaz Nanji
  Most marketers (89%) say they still rely heavily on manual analysis to determine consumer sentiment and do not yet feel comfortable leaving the task completely to software, according to recent ...
  Customer Behavior, Research Summaries, Survey Data, Voice of the Customer
• The Biggest Reward of Owning a Small Business [Infographic]Ayaz Nanji
  More than half of small businesses owners (52%) say the top reward of owning a company is having the freedom to control your own destiny, according to a recent report ...
  Research Summaries, Small Business, SMBs, Survey Data
• Google Universal Search TrendsAyaz Nanji
  Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report ...
  Google, Research Summaries, Search Engine Marketing, Search Engines
• What Clients Expect of Marketing and Ad AgenciesAyaz Nanji
  Businesses expect the marketing and advertising agencies they employ to do a bit of everything, from properly understanding current objectives to presenting ideas and solutions beyond the conventional, according to ...
  Advertising, Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• Which Search Engines Deliver the Most Engaged Visitors?Ayaz Nanji
  Google dominates organic search, sending 17 times more visits to publishers' websites than Yahoo, Bing, Ask.com, and AOL combined. But does it deliver the most engaged audience?
  Google, Research Summaries, Search Engine Marketing, Search Engines
• The US Marketing and Advertising Hiring OutlookAyaz Nanji
  Nearly three-quarters (73%) of advertising and marketing executives in the United States say their organizations plan to maintain their current staffing levels in the second half of 2014, according to ...
  Career Management, Research Summaries, Survey Data
• When Are Consumers OK With Brands' Collecting Personal Data?Ayaz Nanji
  US consumers are generally wary of companies' collecting their personal data, but some are open to it—depending on their age, the transparency of the efforts, and what they get in ...
  Big Data, Customer Behavior, Data, Research Summaries, Survey Data
• Mobile Email Benchmarks by IndustryAyaz Nanji
  Several industries passed the email "mobile tipping point" in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according ...
  Benchmarking, Email, Email Marketing, Mobile Marketing, Research Summaries
• The Content Consumption Habits of LinkedIn UsersAyaz Nanji
  Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according ...
  Content, Content Marketing, LinkedIn, Research Summaries, Social Media, Social Networking
• The State of B2B Search MarketingAyaz Nanji
  Marketers are steadily moving away from many traditional search tactics, and they are becoming increasingly content-focused, according to a recent report from Regalix.
  B2B Marketing, Digital Marketing, Keywords, Research Summaries, Search Engine Marketing
• How to Reach World Cup Fans Without a Big Marketing SpendAyaz Nanji
  Marketers seeking to reach the World Cup audience without paying for an expensive campaign have effective alternatives, according to a recent report from Networked Insights.
  Advertising, Local Marketing, Research Summaries, Sponsorship
• How Mobile Consumers Engage With Promotional EmailsAyaz Nanji
  Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner.
  Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Survey Data