Research Summaries

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• How Loyal Are Millennials to Brands?Ayaz Nanji
  Some 64% of Millennials say they feel at least as much brand loyalty to their favorite brands as their parents do to their own favorite brands, according to a recent ...
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Demographics, Marketing Strategy, Research Summaries, Survey Data
• Who Do Marketers at Midsize Companies Retweet?Ayaz Nanji
  Mashable is the most retweeted brand by marketers at midsize companies, according to a recent report from Leadtail and DNN Software.
  Digital Marketing, Research Summaries, SlideShare, Social Media, Social Networking, Twitter
• Email Design and Platform TrendsAyaz Nanji
  Emails are becoming more active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services.
  Digital Marketing, Email, Email Marketing, Experian Hitwise Data, Research Summaries
• Most Brands Are Not Prepared to Manage Negative Social CommentsAyaz Nanji
  Over half of brands (55.5%) do not not have an effective strategy in place to deal with negative comments on social networks, according to a recent report from Social Media ...
  Customer Service, Reputation Management, Research Summaries, Social Media, Social Networking, Survey Data
• How Marketers Find and Consume InformationAyaz Nanji
  Just over half of marketers (51%) first turn to online media sites to find news/information, according to a recent report from PAN Communications.
  Content, Customer Behavior, Newspapers, Research Summaries, Smartphones, Survey Data, Twitter
• When Are Consumers Willing to Share Personal Info With Brands?Ayaz Nanji
  Most consumers (79%) say they are more likely to provide personal information to a brand they have purchased from before, according to a recent report from SDL.
  Big Data, Customer Behavior, Data, Research Summaries, Survey Data
• Three Things Digital-Savvy CMOs Are Doing DifferentAyaz Nanji
  Digital-savvy CMOs are excelling in three core areas: using data analytics; establishing strong relationships with consumers via digital channels; and integrating new technologies into their enterprises smartly and efficiently.
  Big Data, Chief Marketing Officer, Direct Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• What B2B Buyers Want From Vendor WebsitesAyaz Nanji
  Easily accessible contact information is the most import thing on a B2B vendor website, according to a recent report from Dianna Huff and KoMarketing Associates.
  B2B Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data, Web Content, Websites
• The Power of Video for Businesses [Infographic]Ayaz Nanji
  Nearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos that explain a product or service, according to a recent report from Animoto.
  Content, Content Marketing, Research Summaries, SMBs, Survey Data, Videos
• Why Marketers Use Social Media Analytics ToolsAyaz Nanji
  Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase.
  Digital Marketing, Marketing Analytics, Research Summaries, Social Media, Social Networking, Survey Data
• Smartphone Market Share Data: Top Platforms, Manufacturers, and AppsAyaz Nanji
  Two-thirds of American mobile users (66.8%) now own smartphones, up 7% since October 2013, according to recent data from comScore.
  Facebook, Google, Mobile Marketing, Research Summaries
• The Most Exciting Digital Marketing Opportunity of 2014Ayaz Nanji
  Client-side marketers see improving customer experience as the most exciting digital opportunity of 2014, whereas agency marketers see mobile as the most exciting opportunity, according to a recent report from ...
  Direct Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Survey Data
• Influencer Marketing: Top Tactics and ChallengesAyaz Nanji
  Nearly two-thirds (61%) of marketers say one the biggest challenges of influencer marketing is identifying the relevant persons who can truly help their brand or campaigns, according to a recent ...
  Customer Evangelists, Marketing Strategy, Research Summaries, Survey Data
• SMBs' Favorite Sources for Sales LeadsAyaz Nanji
  Phone calls are the highest rated source of leads by small and midsize businesses (SMBs), according to a recent BIA/Kelsey’s Local Commerce Monitor report.
  Lead Generation, Lead Quality, Research Summaries, Sales, Sales and Advertising, SMBs, Survey Data
• Americans and the Internet: The Good and the BadAyaz Nanji
  Most US Internet users (76%) say the Web has been good for society, just 15% say it's been bad (15%), and 8% say it has been both good and bad, ...
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• The Most Effective Email Subject Line LengthAyaz Nanji
  Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from ...
  Digital Marketing, Email, Email Marketing, Email Subject Lines, Research Summaries
• How SMBs Use Social MediaAyaz Nanji
  Over four-fifths (81%) of small and midsize businesses (SMBs) use social media to drive business growth, and an additional 9% are planning to use it in the future, according to ...
  LinkedIn, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• The Most Commonly Used Email Marketing TacticsAyaz Nanji
  The top three email tactics used by marketers are content relevancy, email personalization, and list segmentation, according to a recent report by Ascend2.
  Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• WhatsApp by the Numbers: Where It's Popular; Teen Usage StatsAyaz Nanji
  Active useage of WhatsApp, the messaging application that Facebook acquired for $19 billion, grew by 230% in North America in 2013, according to a recent report by GlobalWebIndex.
  Digital Marketing, Facebook, Mobile Marketing, Research Summaries, Survey Data
• How Mobile Apps Monetize GloballyAyaz Nanji
  Free mobile applications with in-app purchases (IAP) generate the most revenue in the Apple App Store, and the revenue share of this "freemium" model has steadily increased over time, according ...
  Mobile Marketing, Research Summaries