Research Summaries

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• 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have SkillsLenna Garibian
  Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from ...
  Career Management, Customer Service, Interactive Marketing, Job Search, Public Relations, Research Summaries, Social Media, Web Copy, Website Design
• Holiday Travelers Trust Online Travel ReviewsLenna Garibian
  Growing numbers of Americans say they trust other travelers' reviews of travel experiences shared online and are factoring those reviews into their travel plans in 2012, according to a new ...
  Blogging, Customer Behavior, Research Summaries, Social Networking, User-Generated Content
• Americans Hazy on the Meaning of 'Cloud Computing'Lenna Garibian
  More than one-half (54%) of online adults in the US say they never use the cloud; however, 95% of those who think they're not using the cloud, actually are: 65% ...
  Customer Behavior, Research Summaries, Technology
• Holiday Season Online Retail Spending Up 13%Lenna Garibian
  Total US retail e-commerce spending for the first 44 days of the November-December 2012 holiday season reached $33.8 billion, up 13% over the corresponding days in 2011, according to a ...
  Customer Behavior, E-Commerce, Research Summaries
• Mobile Web, Apps Driving US Social Media Growth
  Consumers continue to spend more time on social networks than on any other category of websites—roughly 20% of their total time online via personal computer (PC) and 30% of their ...
  Research Summaries, Social Media
• Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites
  On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, or making a purchase) after ...
  Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Email, Social, and Mobile Are Marketers' 2013 Budget PrioritiesLenna Garibian
  Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on ...
  Email Marketing, Facebook, Google+, LinkedIn, Location-Based Marketing, Marketing Budgets, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries, Social Media, Twitter, YouTube
• Apple, Best Buy, and Kohl's Delivering Best Shopping Experiences via Mobile
  Overall, consumers are unimpressed with their mobile shopping experiences at the top 20 brick-and-mortar retail brands: Retailers' apps and mobile sites are often too slow to load, challenging to navigate, ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries
• Email Marketing: Deliverability Trends and Benchmarks
  Legitimate marketing messages account for an alarming 70% of "this is spam" complaints in consumers' inboxes, underscoring just how important it is for marketers to keep email lists up to ...
  Customer Behavior, Email, Email Deliverability, Email Hygiene, Permission Email Marketing, Research Summaries
• Top Brands Using Twitter for Customer SupportLenna Garibian
  Among the brands listed on the Interbrand Top 100, more than nine in ten (95%) use Twitter and nearly one in four (23%) use it as a customer service platform ...
  Customer Behavior, Customer Engagement, Customer Service, Research Summaries, Social Media, Twitter
• Small Businesses Tepid on Social Media, Prefer WOM and Advertising
  Only one-third (35%) of small business owners cite social media as a beneficial tactic for their business, though views about the benefits of social marketing vary by industry, according to ...
  Advertising, Marketing Strategy, Research Summaries, Small Business, Social Media, Word-of-Mouth
• Social Media Disconnect: Are Marketers Out of Touch?
  Though consumers and marketers are fairly aligned in their focus on Facebook—similar proportions of each segment use the social networking site—marketers tend to be out of synch with their audiences ...
  Advertising, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Google+, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Social Media, Online Video Driving Ad Spend Growth
  Bolstered by Internet advertising—particularly social media and online video—global ad spend growth is forecast to strengthen over the next three years, rising from an estimated 3.3% growth in 2012, to ...
  Advertising, Digital Marketing, Research Summaries, Social Media, TV, Videos
• Black Friday/Cyber Monday Weekend Sparks 50M Tweets
  From Nov. 22 to 26, 2012, some 50 million tweets related to Black Friday and Cyber Monday shopping were generated, with peaks of nearly 100 tweets per second, according to ...
  Customer Behavior, E-Commerce, Research Summaries, Social Media, Twitter
• B2B Content Marketing: Adoption Surging, but Objectives Are Shifting
  Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward thought leadership and educating the market, according to a survey from ...
  B2B Marketing, Content, Content Marketing, Customer Engagement, Lead Generation, Marketing Strategy, Research Summaries, Sales, Thought Leadership, Tradeshows/Events
• SMBs Still Favor Face-to-Face Marketing Tactics
  Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics ...
  Content, Email, Facebook, Marketing Strategy, Online Marketing, Research Summaries, Sales, SEO, SMBs, Social Media, Tradeshows/Events, Twitter, Webinars
• Social CTAs Drive Engagement on Facebook
  When you want your target audience to take a particular action, including on Facebook, you must ask them to do it, according to a study by Dan Zarrella for HubSpot ...
  Customer Engagement, Facebook, Research Summaries, Social Networking, Word-of-Mouth
• Black Friday Online Sales Surge to Record $1B
  On Black Friday (November 23), myriad holiday shoppers avoided the crowds at brick-and-mortar stores in favor of their Web browsers. Some 57.3 million Americans visited online retail sites on Black ...
  Consumer Electronics, Content, Customer Behavior, E-Commerce, Research Summaries, Websites
• US Social Media Ad Spend to Reach $9.2B in 2016
  Buoyed by emerging "native" ad formats, US social media advertising revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual ...
  Advertising, Mobile Marketing, Research Summaries, Social Media
• Cyber Monday Gaining Popularity as Top Holiday Shopping Day
  Cyber Monday (Nov. 26) will celebrate its seventh anniversary in 2012, and consumer motivation for shopping on the day synonymous with the best online deals continues to grow in popularity, ...
  Customer Behavior, E-Commerce, Research Summaries