Research Summaries

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• Marketers Still Shying Away From Pinterest
  Despite the rapid growth of Pinterest, some 44% of ad and marketing executives surveyed say they have no interest in using the social networking site for business purposes, according to ...
  Customer Behavior, Pinterest, Research Summaries, Social Media
• Is This the Future of Content Marketing? Transmedia Storytelling EmergesLenna Garibian
  As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around ...
  Content, Content Marketing, Mobile Marketing, New Media, Research Summaries, Social Media, TV
• Back-to-School: The Scoop on Technology, Texting, and Algebra
  Are laptops a back-to-school necessity for students? Not until high school, according to a new poll from SodaHead: A plurality (33%) of Americans say laptops should be allowed into classrooms ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries, Technology
• Smartphone User Behavior, Activities, and Content and Media Consumption
  Aside from making phone calls, consuming mobile content is the most popular smartphone activity among owners of smartphones: 93% say they regularly access mobile content and information, while 59% access ...
  Content, Customer Behavior, Email, Mobile Marketing, Research Summaries, Social Networking
• Facebook Beats Yahoo to Become No. 2 Video Site
  Facebook overtook Yahoo as the second most popular website for online video viewing in July 2012, attracting some 53.0 million unique viewers during the month, compared with 48.7 million for ...
  Advertising, Customer Behavior, Research Summaries, Videos
• Twitter Underground: Buying and Selling Fake Followers (Politicians Do It, Too)
  The business of buying and selling fake Twitter followers is booming, according to a study by Barracuda Labs: Among the top 100 Google search results for the term "buy Twitter ...
  Research Summaries, Twitter
• Purchases via Smartphone Have Highest Average Order Value
  The average order value (AOV) of smartphone traffic to online retailer websites reached $97.39 in the second quarter of 2012, higher than that of tablets ($96.11) and traditional devices ($91.86), ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries
• Facebook and Mobile App Users Prefer Interactive Ads
  When using Facebook apps, only 28% of people prefer to view standard banner ads, whereas 72% prefer viewing immersive and integrated ads—those that offer virtual rewards or currency, or interactive ...
  Advertising, Facebook, Mobile Marketing, Research Summaries
• Boomers: America's Most Valuable Generation
  By 2017, the Boomer generation, born between 1946 and 1964, is expected to account for 50% of the US population and control 70% of the country's disposable income, according to ...
  Customer Behavior, E-Commerce, Facebook, Mobile Marketing, Research Summaries, Social Networking, Twitter
• 'Super Buyers' Shop via Online, Mobile, and Offline Channels
  Although "Super Buyers" are highly connected and mobile-savvy, they tend to mix and match their shopping with online and offline methods to find just what they want, according to a ...
  E-Commerce, Online Marketing, Research Summaries, Segmentation
• Mobile Users More Satisfied With Tablets Than Smartphones
  Overall, mobile users appear to be more satisfied with their tablets than their smartphones, with Apple's iPad ranking highest in tablet consumer satisfaction (scoring 8.8 on a scale of 1 ...
  Customer Behavior, Customer Satisfaction, Mobile Marketing, Research Summaries
• Leading Brands Becoming Active on Instagram
  The world's leading companies are becoming more active on Instagram, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, 40% now have ...
  Brand Management, Customer Behavior, Instagram, Mobile Marketing, Research Summaries, Social Media, Social Networking
• Mobile Shopping: Top Apps, Retailer Websites, and More
  With smartphones now the majority of mobile phones in the US, shopping via mobile is more popular than ever: 47% of American smartphone owners used a mobile shopping app in ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries
• Brands Derive Tactical and Strategic Gains From Integrated Marketing
  Marketers who have adopted multichannel marketing practices are reporting solid business benefits across key metrics, including shorter sales cycles and higher ROI from marketing investments, according to a report conducted ...
  Customer Engagement, Customer Satisfaction, Integrated Marketing, Research Summaries, Sales, Technology, Websites
• Top Marketing Tactic for Small B2Bs: In-Person Interaction
  Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according ...
  Advertising, B2B Marketing, Email, Facebook, LinkedIn, Research Summaries, Small Business, Twitter, YouTube
• Brands Missing Out on Mobile Ad Opportunities
  Smartphone users who are familiar with mobile ads appear to be comfortable making a purchase or recommendation as a result of an ad, but many others still haven't viewed a ...
  Ad Copy, Advertising, Content, Customer Engagement, Mobile Marketing, Research Summaries, Word-of-Mouth
• Consumers More Willing to Share Info With Retailers Than Social Networks
  Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to ...
  Advertising, Customer Relationships, E-Commerce, Mobile Marketing, Research Summaries, Social Media
• Laptops, TVs Most Popular Tech Products for College
  Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life. Also, though college tech needs are shifting overall—toward products that ...
  Advertising, Mobile Marketing, Research Summaries, TV
• Word-of-Mouth Key to Success of Daily Deals
  Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from ...
  Advertising, Customer Loyalty, Email, Facebook, Research Summaries, SMBs, Social Media, Twitter, Women, Word-of-Mouth
• Amazon Trouncing Google as First Stop for Shoppers
  Consumers tend to prefer starting their online purchasing research with Amazon rather than Google: 30% of online buyers surveyed say they began researching their most recent online purchase via Amazon, ...
  Advertising, Consumer Electronics, E-Commerce, Google, Research Summaries