Research Summaries

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• Social Campaigns on Tuesdays Earn Highest Engagement
  There are good days to start a social marketing campaign, and there are better ones: Most Facebook campaigns are deployed on Fridays, but those deployed on Tuesdays generate the most ...
  Customer Engagement, Facebook, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Dull, Irrelevant Content Hampering B2B Lead Gen Success
  Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey ...
  Content, Content Marketing, Lead Generation, Research Summaries, Sales
• Brands Failing to Tap Potential of Social Media
  Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only ...
  Blogging, Content, Content Marketing, Customer Relationships, Facebook, Research Summaries, Social Media, Social Networking, Twitter, Voice of the Customer
• Funny Ads Beat Frugal in Good Times and Bad
  Humorous ads consistently resonate best with viewers, regardless of the state of economy or year, according to a report by Nielsen, which examined the advertising effectiveness of more than 4,000 ...
  Ad Copy, Advertising, Recession, Research Summaries
• Boomers Lead the Pack in Creating Positive UGC
  Every generation contributes to the global conversation around brands, products, and services; however, Baby Boomers (those now age 47 to 65) are overrepresented in their share of online feedback, according ...
  Customer Satisfaction, Research Summaries, Social Media, User-Generated Content, Voice of the Customer
• Top MBA Schools Taking to Social Media Channels
  Virtually all of the nation's top MBA schools are using popular social media channels to promote their programs and recruit students, according to a study by the Center for Marketing ...
  Blogging, Facebook, LinkedIn, Mobile Marketing, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Email Marketing Sender Reputation Benchmarks and Trends
  Increases in worldwide spam volumes have driven ISPs (Internet service providers) to impose tougher filtering standards on email deliverability, making it harder for email marketers to maintain high sender reputations ...
  Email Deliverability, Email Hygiene, Email Marketing, Research Summaries
• Online Consumers Favor Public Feedback From Brands
  Online consumers tend to be far more positive about brands that respond to their comments or complaints via public forums or social media channels rather than direct feedback methods such ...
  Customer Relationships, Customer Service, Email, Facebook, Research Summaries, Social Media, Social Networking, User-Generated Content
• Online Video Ad Views Reach Record High in May
  With more than 180 million US Internet users watching some 36.6 billion online content videos in May 2012, video ads posted another month of record-breaking gains, surpassing the 10-billion mark ...
  Advertising, Google, Research Summaries, Videos, YouTube
• Online Seniors Integrating Technology Into Their Lives
  Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they ...
  Advertising, Email Marketing, Facebook, Research Summaries, Social Networking, Websites
• Execs Dish on the Growing Importance of 'Social Business'
  Social business is important today, and it is expected to be more important in the future, according to a report by the MIT Sloan Management Review and Deloitte: 18% of ...
  Customer Relationships, Customer Retention, Research Summaries, Social Business, Social Media, Social Networking, Web 2.0
• Manufacturers Upping Online Marketing Spend
  Driven by the need to compete more aggressively in their core markets, nearly nine in ten American manufacturers (86%) say they are investing in online marketing in 2012, and 52% ...
  Advertising, Customer Retention, Customer Service, Research Summaries, Sales, Websites
• Online Ad Spend Reaches Record $8.4B in 1Q12
  Internet advertising revenues reached $8.4 billion in the first quarter of 2012, up 15% from $7.3 billion a year earlier, setting a new record for the reporting period, according to ...
  Advertising, Email, Lead Generation, Mobile Marketing, Research Summaries, Search Engine Marketing
• Tablet Market Reaches 'Critical Mass' in US
  In only two years since the release of Apple's iPad, tablets have reached critical mass in the US: One in four smartphone owners used a tablet during the three-month period ...
  Advertising, Mobile Marketing, Research Summaries, Videos
• Do Mobile Users Pay Attention to Mobile Ads?
  Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to ...
  Advertising, Mobile Marketing, Research Summaries, Social Media, TV
• Easier Product Returns Offer Big Opportunities for Retailers
  Asked which aspects of e-tail shopping they'd like retailers to improve, 58% of online shoppers cite free or discounted shipping, while 42% cite ease of returns and exchanges and 38% ...
  Advertising, Customer Loyalty, Customer Satisfaction, E-Commerce, Research Summaries, Web Content
• One-Third of Americans Recommend Brands They Like, Follow
  Nearly two in five online adults worldwide (38%) say they have recommended a brand they "like" or follow on a social networking site; however, that level varies dramatically across geographic ...
  Facebook, Research Summaries, Social Networking, Twitter, Voice of the Customer
• Twitter Adoption Nudges Up, Daily Check-In Levels Double
  Some 15% of online adults in the US say they use Twitter, up from the 13% who said so a year earlier, according to a report by Pew Research. Only ...
  Mobile Marketing, Research Summaries, Social Media, Twitter
• Brands Unsure About Who Controls Social Media Communications
  In today's social and mobile media landscape, confusion reigns regarding who in the organization controls the customer conversation: 58% of C-level executives say the CEO is responsible for customer communications ...
  Corporate Communications, Customer Service, Mobile Marketing, Research Summaries, Social Media
• Most Online Video Watched Is Now Premium, Long-Form Content
  Long-form content—defined as videos lasting longer than 10 minutes—accounted for more than one-half of the total time people spent watching online video across all connected devices in the first quarter ...
  Advertising, Mobile Marketing, Research Summaries, TV, Videos