Research Summaries

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• Americans Would Forfeit Cars, TV, and Sex for Their Tablets
  Americans are in love with their tablets: 91% of people who own a tablet say they take their device to bed with them, and 15% say they would give up ...
  Email, Mobile Marketing, Research Summaries, TV
• CMOs Expect Big Returns From Digital Marketing
  Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, ...
  Advertising, Chief Marketing Officer, Customer Engagement, Digital Marketing, Email Campaigns, Measurement, Mobile Marketing, Research Summaries, Strategy, Web Analytics, Websites
• CEOs: Engaging Customers via Social Media to Surge
  Nearly six in ten CEOs (57%) expect social media to become a dominant method of engaging with customers over the next five years, more than triple the 16% who say ...
  Customer Engagement, Customer Experience, Research Summaries, Sales, Social Media, Websites
• Digital Out-of-Home Ad Spend Forecast Up 19.2% in 2012
  Global digital out-of-home media (DOOH) revenues, generated by digital place-based networks billboards and signage operators, grew 15.3%, to $6.97 billion in 2011, and are forecast to accelerate 19.2% to $8.3 ...
  Advertising, New Media, Research Summaries, TV, Videos
• Work, Interrupted: It Takes About 30 Minutes
  Dealing with on-the-job distractions is a constant part of every marketing professional's day, according to a new survey by The Creative Group. Ad and marketing executives say the longest they ...
  Career Management, Management, Research Summaries, Social Media, Time Management
• B2B Social Marketing Growing, LinkedIn Top Channel
  Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by ...
  B2B Marketing, Blogging, Branding, Facebook, LinkedIn, Measurement, Research Summaries, Search Engine Marketing, Social Media, Twitter, YouTube
• B2B Brands Trail B2C in Social Media Monitoring, Follow-Up
  Many B2B businesses are ignoring the consumer insights that social media can provide, according to a report by Satmetrix. Only 49% of surveyed B2B brands track what consumers are saying ...
  B2B Marketing, Content, Corporate Communications, Measurement, Research Summaries, Social Media, Word-of-Mouth
• Tracking Local Marketing ROI Challenges National Brands
  Nearly two-thirds (66.2%) of national brands invest in local marketing (i.e., they conduct marketing campaigns directed at customers in their local markets) but only 42.0% measure the return on investment ...
  Advertising, Local Marketing, Marketing Budgets, Measurement, Research Summaries, ROI
• Facebook Tops Social Login Preferences
  Though people use a variety of social channels to log in to third-party websites, Facebook still dominates social login, according to a report by Janrain. Facebook accounted for 45% of ...
  Facebook, Mobile Marketing, Research Summaries, Social Media, Social Networking, Websites
• US Companies Unprepared for Canada's New Anti-Spam Act
  In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law ...
  CAN-SPAM, Email Lists, Email Marketing, Research Summaries, Social Media
• Social Media Ad Spend to Reach $9.8B by 2016
  Social media advertising revenue—now dominated by Facebook and Twitter—is forecast to reach $9.8 billion in 2016, up from an estimated $3.8 billion in 2011, a compound annual growth rate (CAGR) ...
  Advertising, Facebook, Research Summaries, Social Media, Social Networking, Twitter
• Use of Smartphone Location-Based Tools Nearly Doubles
  Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the 55% who said so ...
  Advertising, Location-Based Marketing, Mobile Marketing, Research Summaries
• Bing-Powered Share of US Search Reaches 30% in April
  Bing-powered searches—those served by Bing.com and search.yahoo.com—accounted for 30.01% of all US searches conducted in the four weeks ended April 28, 2012, up 5% from the previous month and up ...
  Google, Research Summaries, Search Engine Marketing, Search Engines
• Google+ Gaining Ground With Brands and Consumers
  Brands are getting more active with Google+, and consumers are getting more comfortable with the 10-month-old social networking site, according to a new study by Simply Measured. Among the brands ...
  Brand Management, Google, Google+, Research Summaries, Social Networking
• Social Media Influences Moms' Purchasing Decisions
  Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than ...
  Advertising, Brand Ambassadors, Facebook, Mobile Marketing, Research Summaries, Social Media, Women, Word-of-Mouth
• Adoption of Facebook's Social Ads Grows Fourfold
  Advertisers are warming to Facebook's new social ad formats: Over the past 12 months, the proportion of Facebook ad budgets allocated to "social ads" has increased fourfold, from 5% in ...
  Advertising, Facebook, Research Summaries, Word-of-Mouth
• Forrester: B2B Marketing Budgets Rising 6.8% in 2012
  B2B marketers are increasing marketing budgets 6.8% on average in 2012, according to a survey from Forrester Research. Across various industries, gaps in marketing investment growth have narrowed from levels ...
  B2B Marketing, Digital Marketing, Marketing Budgets, Research Summaries
• Brands' Posts Rival Friends' in Social Media Influence
  Social media content posted by brands appears to influence consumers' buying decisions nearly as much as content posted by friends, according to a survey from Market Force Information.
  Content, Corporate Communications, Facebook, Research Summaries, Social Media, Twitter, Word-of-Mouth
• Social Media Top Channel for Sharing Curated Content
  Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with ...
  Blogging, Brand Awareness, Content, Content Marketing, Research Summaries, SEO, Social Media, Social Networking, Thought Leadership
• Mobile-Savvy Hispanics Prefer to Shop With Companions
  Though Hispanics use smartphones to help with in-store shopping, most tend to visit stores with friends and family, relying more on the opinions of their companions when making purchases and ...
  Hispanic Marketing, Mobile Marketing, Research Summaries