Research Summaries

Topics » Articles » Research Summaries

• Small Businesses Gearing Up for Mobile Marketing, Slowly
  Small businesses that were early adopters of mobile marketing have begun to earn tangible returns on their mobile investments, according to a study by Web.com. Even so, most small businesses ...
  Customer Loyalty, Customer Service, Local Marketing, Mobile Marketing, Research Summaries, Websites
• LinkedIn Beats Twitter and Facebook in B2B Conversions
  Among three leading social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the most effective source of leads for B2B companies, according to data from HubSpot.
  Facebook, Lead Generation, LinkedIn, Research Summaries, Social Networking, Twitter
• Software Companies Lead in Corporate Blogging
  Only 20.5% of surveyed mid-market technology companies have a corporate blog, according to a survey from Percussion Software. However, software companies, particularly smaller ones, are far more likely to have ...
  Blogging, Content, Corporate Blogging, Research Summaries, Social Media, Technology
• Best Day to Publish Facebook Content? It Depends
  Tuesday is the day Fans of auto brands are most likely to interact with auto content on Facebook (e.g., like or share a brand post or image), but Sunday is ...
  Content, Facebook, Research Summaries, Social Media
• On-the-Go Execs Use News, Weather Apps Most
  More than two in five surveyed global executives (43%) say they "use many apps" on their smartphones and tablet devices with news and weather apps among the most popular, according ...
  Advertising, Mobile Marketing, Research Summaries, Social Networking
• TV Trumps Social Networking as a Must-Have
  Television is still such a big part of people's lives: More than one-half (58%) of those surveyed say they would give up social networking if staying online meant they could ...
  Advertising, Research Summaries, Social Networking, TV
• Customer Experience Initiatives Lack Proven ROI Value
  Brands of all sizes are missing out on the business benefits of customer loyalty programs, according to a survey from Satmetrix: Fully two-thirds of those surveyed say they cannot prove ...
  Corporate Communications, Customer Experience, Customer Loyalty, Research Summaries, Social Media, Social Networking
• 2012 Online Video Marketing Benchmarks and Trends
  Most brands and ad professionals say video advertising should be more aligned with TV rather than online display, and 48% are already planning TV and video together, according to a ...
  Advertising, Digital Theory, Research Summaries, Television, Videos
• Age, Not Gender, Drives Most Social Media Use
  Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research. ...
  Customer Behavior, Facebook, Research Summaries, Social Networking, Twitter, YouTube
• Most Execs Are 'On' Regardless of Time or Location
  Smartphones, Wi-Fi access, and social media have liberated business executives from the confines of their offices; however, the flip side of that freedom is that very few can separate themselves ...
  B2B Marketing, Career Management, Customer Behavior, Email, Research Summaries, Social Media
• Digital, Direct Marketing Jobs Outlook Improving Modestly
  After a big spike in first-quarter hiring, the direct and digital jobs market is now expected to improve modestly in the second quarter of 2012, according to the Bernhart Associates' ...
  Career Management, Digital Marketing, Direct Marketing, Job Search, Research Summaries
• B2B Companies Ramping Up Data-Driven Marketing
  B2B marketers recognize the need for a data-driven approach to marketing and fully eight in ten (80%) say they are spending more time and resources on critical marketing metrics in ...
  B2B Marketing, Lead Generation, Lead Nurturing, Lead Quality, Marketing Analytics, Research Summaries
• Email Campaign Volumes Surge, Open Rates Stronger
  Email campaign volumes and open rates improved in the fourth quarter of 2011: Average email volumes per client grew 21.0% over levels recorded a year earlier, while open rates increased ...
  Customer Engagement, Customer Loyalty, Email Campaigns, Email Deliverability, Research Summaries
• WOM, UGC Much More Trusted Than Email, Social Media, Advertising
  Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by ...
  Advertising, Blogging, Email Campaigns, Mobile Marketing, Research Summaries, User-Generated Content, Websites, Word-of-Mouth
• Facebook and Instagram: The Data Behind the Photo Op
  On April 9, 2012, Facebook announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Traffic to Instagram's website had already ...
  Advertising, Content Marketing, Facebook, Instagram, Mobile Marketing, Research Summaries, Social Networking
• Young 'Digital Natives' Switch Media Every Two Minutes
  Digital Natives, consumers who grew up with mobile technology, subconsciously move between devices and media platforms (e.g., TV, tablets, and smartphones) far more frequently than Digital Immigrants, those who learned ...
  Advertising, Content, Customer Engagement, Interactive Marketing, Marketing Challenges, Research Summaries, Smartphones, Social Media, Television
• Portable Purchasing: Trends in Shopping via Tablets, Smartphones
  Tablets are fast becoming the mobile shopping device of choice among consumers: 64% of tablet owners say they have made at least one purchase via their device in the previous ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Smartphones
• Pinterest Now No. 3 US Social Network, Surpasses LinkedIn
  Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter, according to a new report by Experian Hitwise. Web traffic to Pinterest surged ...
  Demographics, LinkedIn, Pinterest, Research Summaries, Social Media
• Email Content Still Most Likely to Influence Buying Decisions
  Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email ...
  Content, Customer Behavior, Direct Marketing, E-Commerce, Email, Research Summaries
• Google Android Captures Majority of US Smartphone Market
  Google Android continued to widen its lead in the US smartphone market in February 2012, crossing the 50% threshold to capture a majority share for the first time in its ...
  Content, Customer Behavior, Google, Local Marketing, Mobile Marketing, Research Summaries, Smartphones