Research Summaries

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• Video Email Marketing Boosts CTR, Purchasing Behaviors
  Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year ...
  Customer Behavior, Email, Lead Generation, Research Summaries, Videos
• Facebook, Twitter Top List for Social Spending Growth
  More than one-half (53%) of advertising and marketing executives say they expect companies to increase investments in Facebook marketing in 2012, according to a survey from The Creative Group.
  Facebook, Google, Google+, LinkedIn, Marketing Budgets, Research Summaries, Social Media, Twitter, YouTube
• Email Preferred Over Texting for Brand Offers, Promos
  Despite the widespread adoption of SMS text messaging in personal communications, most (86%) people prefer to receive promotional offers from brands via email rather than text, according to a survey ...
  Demographics, Email, Mobile Marketing, Research Summaries, SMS
• Facebook 'Like' Patterns Akin to Email Opt-In's
  People want great offers. That's the primary reason they opt in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an ...
  Customer Behavior, Email, Facebook, Permission Email Marketing, Research Summaries, Social Media
• Only One-Half of Brands Can Identify Their Most Loyal Customers
  Despite the high cost of acquiring new customers (vs. retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how ...
  Customer Acquisition, Customer Loyalty, Customer Retention, Relationship Marketing, Research Summaries
• Top B2B Firms Gaining 230% More Leads via Social Media Than Peers
  Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%), according to a new report by Aberdeen ...
  B2B Marketing, Lead Generation, Research Summaries, Sales, Social Media
• 'Social TV' Boosts Live TV Viewing
  Active "social TV" viewers—people who watch television and simultaneously engage with others via social networks—tend to watch more live TV so they can be part of social conversations in real ...
  Advertising, Demographics, Research Summaries, Social Media, TV
• B2B Sales and Marketing Lack Tools for Effective Selling Conversations
  B2B salespeople spend roughly two-thirds of their time selling in virtual environments—via the Web and telephone—yet most companies haven't adapted their sales skills or content marketing tools to deal with ...
  B2B Marketing, Research Summaries, Sales, Telemarketing
• New Generations of Hispanics Reshaping Ad Preferences
  Second- and third-generation Hispanics—American-born and English speaking—now account for the majority (60%) of the nation's Hispanic population, according to a new study by Yahoo. Proud of their ethnicity, such later-generation ...
  Advertising, Demographics, Hispanic Marketing, Research Summaries
• 'Generation C' Is the New Gen Y: Connected and Social
  Americans age 18-34, or "Generation C" as they've been recently dubbed, make up 23% of the US population but they comprise an outsized proportion of consumers who watch online video ...
  Blogging, Demographics, Hispanic Marketing, Mobile Marketing, Research Summaries, Smartphones, Social Networking, Videos
• B2C Email Delivery Rates Down Sharply, B2B Up
  Despite historic declines in commercial email deliverability rates during the second quarter of 2011, business email inbox placement rates (IPRs) surged 6 percentage points to 86% over the same period, ...
  B2B Marketing, Email, Email Deliverability, International Marketing, Research Summaries
• Local Digital Ad Spend to Reach $38.5B by 2016
  Local online and mobile advertising revenues are forecast to reach $38.5 billion by 2016, up from an estimated $21.2 billion in 2011, a compound annual growth rate (CAGR) of 12.7%, ...
  Advertising, Digital Marketing, Forecasts, Local Marketing, Mobile Marketing, Online Marketing, Research Summaries
• B2B Marketing Tactics Not Driving Enough Sales Leads
  Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012; however, nearly two-thirds say their marketing mix does not meet sales pipeline demands (32%) ...
  B2B Marketing, Email Marketing, Lead Generation, Marketing Challenges, Research Summaries, Sales
• Small Merchants Embracing Facebook Commerce
  With some 845 million monthly active users, Facebook is becoming a vibrant e-commerce platform for more than 100,000 small merchants who actively promote and sell products via Facebook storefronts, according ...
  Advertising, E-Commerce, Facebook, Research Summaries, Small Business
• Couponing: 125 Years Old, American as Apple Pie
  Americans still love couponing—now a 125-year-old tradition in the US: Fully 70% of surveyed women say saving money with coupons is as American as apple pie, according to a survey ...
  Advertising, Customer Behavior, Promotions, Research Summaries
• LinkedIn Use by Professionals in Industrial Sector Surges
  The use of social networks, particularly LinkedIn, among engineering, technical, manufacturing and industrial professionals continues to rise: 55% of surveyed tech professionals now use LinkedIn, up 18 percentage points, or ...
  LinkedIn, Research Summaries, Social Media
• Brands Not Capturing the Benefits of Big Data Marketing
  Although 91% of senior corporate marketers agree that successful brands are using customer data to drive marketing decisions, 39% say their own company's data is collected too infrequently or not ...
  Branding, Measurement, Research Summaries
• What B2B Marketers Can Learn From Breaking News
  Search engines such as Bing and Google tend to change the way they render SERPs (search engine results pages) in reaction to breaking news, favoring placed results (e.g., news, videos, ...
  B2B Marketing, Research Summaries, Search Engine Marketing, Search Engines
• Senior Execs Consume Both Traditional and New Media
  Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still ...
  Digital Marketing, Management, New Media, Print Collateral, Research Summaries, Social Media
• Market Research Spend Forecast to Rebound in 2012
  Businesses are ready to spend on information again, according to a new report by IBISWorld: Marketing research revenues are forecast to grow 3.1% in 2012 as corporate profits rise and ...
  Forecasts, Market Research, Marketing Budgets, Research Summaries